JANUARY 21-22 NEW YORK CITY

2 Days Focused on What to Expect in the Next 12 Months for
Digital Marketing Technology

Speakers

  • Read Bio

    Tim Armstrong
    Chairman & CEO
    AOL Inc.

    Tim Armstrong
    Chairman & CEO, AOL Inc.

    Tim Armstrong is Chairman and CEO of AOL Inc., a leading global media technology company headquartered in New York City. Today, AOL serves over 220M global consumers and is a leader in the digital content, video, and advertising industries. AOL owns and operates some of the largest and most influential brands and platforms on the internet, including AOL.com, AOL Mail, The Huffington Post, TechCrunch, Adap.tv, Advertising.com and AOL On. Under Tim’s leadership, AOL was spun out from Time Warner in 2009 to become an NYSE-listed public company.

    Prior to joining AOL, Tim served as President of Google’s Americas Operations and served on the company’s global operating committee. Prior to Google, Tim served as an executive of multiple internet and media companies, including Snowball, Disney’s ABC/ESPN Internet Ventures, and Paul Allen’s Starwave Corporation.

    Tim serves on the board of Priceline, a publically traded NASDAQ company. Tim is a graduate of Connecticut College where he has served as a trustee and Lawrence Academy where he has also served as a trustee. Tim is currently on the Board of Directors of Waterside Charter School in Stamford, CT. An ardent champion of community service Tim was honored by the Ad Council with their 60th Annual Public Service Award in 2013.

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    Alexis Madrigal
    Silicon Valley Bureau Chief
    Fusion

    Alexis Madrigal
    Silicon Valley Bureau Chief, Fusion

    Alexis Madrigal recently joined the Fusion network as Silicon Valley Bureau Chief. Formerly he was senior editor at The Atlantic. He’s a founder of Longshot Magazine, a high-speed media experiment that garnered attention from the New York Times, Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also cofounded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.
    Madrigal is a visiting scholar at University of California, Berkeley’s Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Washington, DC.

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    Alison Moore
    GM and EVP
    TV Everywhere, NBCUniversal

    Alison Moore
    GM and EVP, TV Everywhere, NBCUniversal

    Alison Moore was named General Manager and Executive Vice President of TV Everywhere, Content Distribution in April 2014. In this role, Moore is responsible for NBCU’s TV Everywhere initiatives, including developing marketing and strategy to increase audience awareness, adoption and usage across the company’s networks.

    Previously, Moore was the general manager of DailyCandy where she was responsible for the strategic direction and business operations of NBCU’s digital women’s brand. Prior to joining NBCU, Moore was HBO’s senior vice president and co-head, Digital Products, where she led the consumer experience, content development strategy and operations of HBO’s digital platforms: HBO GO, HBO.com, HBO Social Platforms and HBO On Demand. During her tenure, Moore also was responsible for HBO’s brand advertising and promotional strategy. In 2008, Moore and her team won several Cannes Lions awards for the groundbreaking HBO brand experience: HBO Voyeur. In January 2012, Moore was named to The Hollywood Reporter’s 2012 Digital Top 50 List.

    Prior to HBO, Moore was director, Product Strategy, at Cablevision, where she was responsible for product strategy, marketing and branding of Optimum Online, Cablevision’s award-winning consumer broadband service. In 2001, Moore consulted at JP Morgan Chase in the Small Business Financial Services division, creating business development plans for one of the division’s start-up investments.

    Moore was instrumental in helping launch two internet start-ups. In 2000 she co-founded DatSat, where as vice president of Market Development, she was responsible for overseeing business development and go-to-market strategies. Prior to that, asFlooz.com’s director of B2B Marketing, Moore created and launched the Flooz for Business marketing strategies.

    Moore began her career at Turner Broadcasting, Inc. in Atlanta, GA, where she served as manager, Affiliate Relations and Marketing.

    Moore holds a B.A. in political science from the University of Georgia.

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    Amber Case
    Director
    Esri R&D Center Portland

    Amber Case
    Director, Esri R&D Center Portland

    Amber Case is the Director of Esri’s R&D Center, Portland, where she works on next generation location-based technology. Previously, she co-founded Geoloqi, a location-based software company acquired by Esri in 2012. She recently worked on MapAttack! an urban geofencing game based on Esri technology.

    In 2012 she was named one of National Geographic’s Emerging Explorers and made Inc Magazine’s 30 under 30 with Geoloqi co-founder Aaron Parecki. Case has spoken at TED on technology and humans and regularly speaks around the world.

    Case is a proponent of data ownership, and uses her domain as her own personal data store and identity provider. Case founded IndieWebCamp with Tantek Çelik and Aaron Parecki in 2010. Case is interested in furthering the ideas of Calm Technology, wearable computing, and the future of the interface. You can follow her on Twitter @caseorganic or at caseorganic.com.

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    Anush Prabhu
    Chief Channel Planning & Investment Officer
    Deutsch NY

    Anush Prabhu
    Chief Channel Planning & Investment Officer, Deutsch NY

    With a vision of using deeper data-driven insights to take ideas to market, Anush boomeranged back to Deutsch in 2012, after crafting consumer communications planning and analytics departments at JWT and mcgarrybowen. He leads an integrated team representing Communications Planning, Media Planning/Buying, and Data Strategy.

    Anush believes data-driven insights are critical in engaging with today’s complex consumer behavior. He has a passion for driving results – by finding the right points where consumer behavior and mindset meet; he identifies the 36 degrees out of 360 that make the difference.

    He currently works across all brands at Deutsch NY, including Johnson & Johnson, Jagermeister, Sherwin Williams, Outback Steakhouse, Novartis, and PNC Bank. He has worked on a variety of brands, including Microsoft, Royal Caribbean, HSN, Marriott, Chase, J&J, Novartis, IKEA, Cadbury, T. Rowe Price and United Healthcare.

    Born and raised in India, Anush lives in Jersey City with his wife Monika, daughter Anoushka, and their dogs Zazzu and Zane.

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    Brian Andersen
    Partner
    LUMA Partners LLC

    Brian Andersen
    Partner, LUMA Partners LLC

    Brian Andersen is a seasoned strategy, corporate de velopment and mergers and acquisitions executive and anchors LUMA’s west coast presence from its Palo Alto office. With a decade on the “buy-side” of acquisitions, Brian has extensive experience setting strategy, executing acquisitions and succes sfully integrating acquired companies.

    Prior to LUMA, Bria n was Vice President, Corporate Development for Omniture, the leading web analytics and web optimization company, responsible for all mergers and acquisition activities (acquired by Ado be for $1.8 billion). Prior to Omniture, Brian was Vice Preside nt, Corporate Development at Interwoven, a leader in web content management and document management (acquired by Autonomy for $775 million).

    Before Interwoven, he w as a member of the executive staff at Phoenix Technologi es, where he was responsible for corporate development, gover nment affairs and special projects for the CEO. Brian was also formerly with Robertson Stephens, a technology-focused inves tment bank, in its mergers and acquisitions group.

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    Brian Lesser
    Global CEO
    Xaxis

    Brian Lesser
    Global CEO, Xaxis

    Brian Lesser is Global CEO of Xaxis, a digital media company servicing over 2,700 clients in 39 markets across North America, Europe, Asia Pacific and Latin America. Xaxis programmatically connects advertisers and publishers to audiences across all addressable media channels. Prior to founding Xaxis, Brian was SVP and General Manager of the MIG; VP, Product Management and Director of Product Marketing at 24/7 Media. Brian has a BA from the University of Pennsylvania and an MBA from Columbia Business School. He sits on the WPP Digital Advisory Board, the GroupM Global Digital Executive Committee, and the 4A’s Data Advisory Council. Brian was recently named one of Advertising Age’s 40 Under 40 in 2014.

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    Cameron Meierhoefer
    COO
    comScore

    Cameron Meierhoefer
    COO, comScore

    Cameron Meierhoefer is Chief Operating Officer at comScore, Inc, responsible for Technology, Analytic Operations, and Product Management.  Mr. Meierhoefer was previously Executive Vice President of Analytics where he managed comScore’s data operations, including methodology and delivery across comScore’s syndicated products and custom marketing solutions.  During his tenure at comScore, Mr. Meierhoefer has helped develop many of the industry solutions available at comScore. After early involvement in expanding comScore’s eCommerce products, Mr. Meierhoefer led capability development in a variety of financial services industries, Search and Advertising.  Prior to joining comScore in 2001, Mr. Meierhoefer helped build PC Data Online, a division of market research firm PC Data Inc. Previously, he spent several years in quantitative and qualitative social science research. Cameron holds a BS from Columbia University, and MS from the Georgia Institute of Technology.

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    Christopher Wong
    VP, Strategy and Product Management
    IBM ExperienceOne

    Christopher Wong
    VP, Strategy and Product Management, IBM ExperienceOne

    Chris is the Vice President of Strategy and Product Management for IBM Enterprise Marketing Management division.  In this capacity Chris is responsible for IBM’s industry leading portfolio of software solutions that helps our clients create and manage innovative Marketing solutions to better engage and build lifetime value with their customers.

    Prior to this, Chis was the Vice President of Marketing Systems and part of IBM’s Corporate Marketing & Communications leadership team.  In this role, Chris acted as the Chief Technology Officer for IBM Marketing responsible for developing and implementing new technologies used by the marketers across all IBM divisions.  His team was responsible for setting the technology strategy, developing new marketing processes and supporting the Marketing systems user community in developing cutting edge marketing campaigns and programs using marketing automation, digital, mobile and social.  Prior to this role, Chris was Vice President of Marketing Transformation where he led major global and cross enterprise transformation projects for M&C.  These included, developing new standards and methods for market management, designing a new operating model for marketing using global and regional Marketing Centers and the global deployment marketing automation to over 2,000 marketing professionals.

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    Corey Ferengul
    CEO
    Undertone

    Corey Ferengul
    CEO, Undertone

    Corey joined Undertone in 2013 as COO before being promoted to CEO in 2014. Prior to Undertone, Corey was an executive at Rovi Corporation, a publicly traded digital media software and services company, where his responsibilities included product planning, marketing, strategy, M&A and business development.

    Corey also has extensive experience through his career in both the management of large multinational teams and the evaluation and execution of M&A transactions.

    Corey holds a bachelor’s degree in Marketing from Illinois State University and curren tly resides in Chicago with his wife and children.

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    Dao Nguyen
    Publisher
    BuzzFeed

    Dao Nguyen
    Publisher, BuzzFeed

    Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the leading news site lemonde.fr, where she served as its Chief Executive Officer starting in 2006. During her time as CEO, the site’s audience tripled, its revenue doubled, and it turned a healthy profit. While at Le Monde Interactif, she also launched Le Post.fr, a news and entertainment site. Before moving to France, she was Executive Producer at Concrete Media, a small web agency, and a consultant at Andersen Consulting (now Accenture). She has a degree in Applied Mathematics / Computer Science from Harvard.

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    Dave Morgan
    CEO and Founder
    Simulmedia

    Dave Morgan
    CEO and Founder, Simulmedia

    Dave is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

    A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.

    Dave received a B.A. in Political Science from Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the board of the International Radio and Television Society (IRTS), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB) and the American Press Institute (API). He and his wife, writer Lorea Canales, live in Manhattan with their two daughters

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    David Fischer
    VP of Advertising and Global Operations
    Facebook

    David Fischer
    VP of Advertising and Global Operations, Facebook

    David Fischer is the Vice President of Business and Marketing Partnerships at Facebook. He is responsible for Facebook’s rapidly growing advertising business and manages the Sales and Marketing teams worldwide. Prior to joining Facebook in 2010, David was Vice President of Global Online Sales and Operations at Google. Starting in 2002, he built and directed Google’s online sales channel, which represents the majority of Google’s customers worldwide, and helped build Google’s online advertising network into the largest in the world. He played a major role in globalizing Google’s business and operations, opening offices in the U.S., Europe, and Asia. David previously served as Deputy Chief of Staff of the U.S. Treasury Department. At Treasury, he served as an advisor to the Secretary of the Treasury and worked on a variety of economic policy issues within the federal government. Prior to that, David was an Associate Editor at U.S. News & World Report, where he covered economics and business from Washington, DC. He served as a consultant to the Russian Government on the implementation of its privatization program in the early 1990s. David holds a bachelor’s degree from Cornell University and a master’s in business administration from Stanford University. He is recognized as a Young Global Leader by the World Economic Forum and is a Henry Crown Fellow at the Aspen Institute. David serves on the boards of the Ad Council, Squaw Valley, Equal Opportunity Schools, and is a member of the National Advisory Council of the US Ski Team. David and his wife Joannie live in Northern California with their two sons.

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    Deanie Elsner
    EVP and CMO
    Kraft

    Deanie Elsner
    EVP and CMO, Kraft

    Deanie Elsner is Kraft’s Executive Vice President and Chief Marketing Officer, responsible for building on the strength of the company’s unrivaled brands through the development of world-class marketing and innovation that drives consumer engagement and contributes to the company’s volume and revenue growth. She was appointed to this newly created position in February 2013.

    Deanie joined Kraft in 1992 as an Assistant Brand Manager in Glenview, Illinois. She held a variety of marketing management positions in Kraft’s Oscar Mayer, grocery and former pizza businesses. Among her many accomplishments was leading the Lunchables brand and she was recognized for turning that business around. Deanie later managed the company’s European coffee business and was instrumental in establishing a clear roadmap to success for the category. In 2010, she was appointed EVP and President of Kraft’s Beverages business, with oversight for manufacturing, marketing and sales of iconic brands like Maxwell House coffee and Kool-Aid beverages.

    Prior to joining Kraft, Deanie worked in Sales for Procter & Gamble and Johnson & Johnson. She received a Bachelor’s Degree in Marketing and Entrepreneurial Studies from the University of Arizona and an MBA in Marketing and Finance from the University of Chicago.

    Deanie serves on the Board of Directors of the Ad Council, a private, non-profit organization that produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies. She also serves on the Board of Directors of Chicago’s Museum of Science and Industry.

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    Don Faul
    Head of Operations
    Pinterest

    Don Faul
    Head of Operations, Pinterest

    Don (@donfaul) is Head of Operations at Pinterest, where he oversees the community and operational teams focused on putting Pinners first while creating an engaging and valuable environment for brands, through scaled and timely responses and building feedback-driven products and solutions for the entire ecosystem. Prior to Pinterest, Don spent more than 4 years at Facebook, where he was Vice President of Online Operations, and also served as Manager of Online Sales and Operations at Google. Before holding managerial positions at major tech companies, Don served as Platoon Commander in the United States Marine Corps.

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    Drew Panayiotou
    President & CEO
    BBDO-ATL at Omnicom

    Drew Panayiotou
    President & CEO, BBDO-ATL at Omnicom

    Drew Panayiotou serves as President & CEO of BBDO-ATL where he guides all activity for the 250+ person-marketing agency. BBDO-ATL has an account roster that includes AT&T, Bayer, Voya,, and Carnival LLC. Most recently, Drew was the senior vice president of U.S. marketing for Best Buy. In this role, Panayiotou led the marketing functions for retail stores and BestBuy.com, a $2 billion+ e-commerce business.

    Panayiotou held leadership positions with Johnson & Johnson, Eastman Kodak, Hershey’s, and Coca-Cola, where he successfully advanced global marketing strategies, advertising initiatives and drove product innovation. Prior to joining Best Buy, he served as the SVP of global marketing for Walt Disney Parks and Resorts. He currently serves as an advisor to The Retail Equation, a leading retail analytics company based in Costa Mesa, CA.

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    Jessica Rich
    Director, Bureau of Consumer Protection
    FTC

    Jessica Rich
    Director, Bureau of Consumer Protection, FTC

    Bio coming soon.

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    Joanna O’Connell
    Director of Research
    AdExchanger Research

    Joanna O’Connell
    Director of Research, AdExchanger Research

    Joanna O’Connell is director of research at AdExchanger. Previously, she was a principal analyst at Forrester Research, serving marketing leadership professionals and covering display marketing, ad targeting, optimization and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010. Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns.

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    John Ebbert
    Publisher & Executive Editor
    AdExchanger

    John Ebbert
    Publisher & Executive Editor, AdExchanger

    John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb, as well as as an entrepreneur.

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    John Lee
    EVP, Vertical Markets
    Merkle

    John Lee
    EVP, Vertical Markets, Merkle

    John leads Merkle’s industry practices in Insurance and Wea lth Management and Travel, Media, and Entertainment. John has more than 16 years o f agency, management consulting, and industry-side experience in digital media, marketing strategy, technology, and analytics. John has been a part of the senior management team sin ce 2008 and currently serves on Merkle’s executive committee. Prior to joining Merkle, John played executive roles i n marketing, distribution and technology in Liberty Mutual’s Personal Markets division. He was previou sly a senior manager in CapGemini’s Financial Services consulting practice. John has also held a gency management positions with Razorfish and Rapp Collins Worldwide. Some of John’s mo st significant clients have included MetLife, Travelers, WellPoint, American Express, US Ban k, GlaxoSmithkline, and AARP. John is a graduate of Franklin and Marshall College and lives in Wellesley, MA

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    Josh Mcfarland
    CEO & Co-Founder
    TellApart

    Josh Mcfarland
    CEO & Co-Founder, TellApart

    Josh McFarland co-founded TellApart with over 10 years of marketing technology and start-up experience. Prior to TellApart, Josh served as an Entrepreneur in Residence at Greylock Partners, advising the firm in the areas of consumer internet products and their monetization.  For over five years preceding, he was a lead Product Manager at Google and oversaw many of its advertising offerings, including AdWords, Audio Ads and Google’s display ads efforts. He earned his Bachelor’s degree with distinction in Economics at Stanford University, where he was a Mayfield Fellow.

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    Kelly Liyakasa
    Associate Editor
    AdExchanger

    Kelly Liyakasa
    Associate Editor, AdExchanger

    Kelly covers commerce, digital video and TV for AdExchanger. Previously she was a reporter for Information Today, where she wrote about enterprise technology and strategy for CRM magazine. Prior to that, she was a reporter and editorial photographer for a New York metro Business Journal and luxury lifestyle magazine, profiling as diverse a set of individuals as Donald Trump and Academy Award-winning actor Jeff Bridges. Kelly holds a BA in Multimedia Journalism from Florida Atlantic University.

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    Kevin Akeroyd
    GM and SVP
    Oracle Marketing Cloud

    Kevin Akeroyd
    GM and SVP, Oracle Marketing Cloud

    Kevin Akeroyd is General Manger and Senior Vice President for the Oracle Marketing Cloud. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services.   Prior to Oracle, Mr. Akeroyd was SVP Field Operations at Badgeville. Before Badgeville, Mr. Akeroyd was GM of the Data.com business unit for Salesforce.com, COO of Jigsaw prior to the Salesforce.com acquisition and has held a variety of CXO level positions at companies including Gallery Player, the Loan Page, Acxiom, Angara, Noosh and RR Donnelly and Sons PreMedia.   He holds a BA in Business from the University of Washington and completed the Executive program in strategy and organizations at the Stanford Graduate Business School. Follow on Twitter @akeroyd

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    Lizzie Komar
    Associate Analyst
    AdExchanger

    Lizzie Komar
    Associate Analyst, AdExchanger

    As Associate Analyst on the Marketing Leadership team, I focus on email and search marketing. This involves researching marketplace trends, helping enterprise level marketers develop and strengthen their email and search marketing strategies, and providing guidance on the saturated landscape of vendors that can help marketers most effectively run their digital marketing programs. In addition, I consult with clients on vendor selection, marketplace positioning, and adaptive strategy development.  I’ve been cited in various outlets including Harvard Business Review, MediaPost, Newsday, and Search Engine Land.

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    Martin Kihn
    Research Director
    Gartner

    Martin Kihn
    Research Director, Gartner

    Martin Kihn leads the data-driven marketing practice at Gartner, focusing on ad tech, cross-channel, predictive and attribution analytics. He was VP and Director of Strategy and Analytics at various Publicis Groupe agencies, including Digitas, specializing in website and digital marketing analytics and the optimization of display and social campaigns. After earning his M.B.A. from Columbia Business School in 2001, he worked for a time as a management consultant – an experience described in his book “House of Lies,” which was the basis for a Showtime series of the same name that premiered in January 2012.

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    Melissa Grady
    VP of eBusiness
    MetLife

    Melissa Grady
    VP of eBusiness, MetLife

    Melissa Grady joined MetLife in 2013 to lead eMarketing across the Life, Auto a nd Home lines of business. Her teams are achieving double-digit growth year over year through innovative campaigns and by leveraging the latest in ad technologies. Grady was previously at Motorola Mobility where she built the Global CRM practice. The global program was executed off a single data platform and touched several million people every month. She led t he charge on re-launching Motorola’s e-commerce initiative, bringing triple digit growth in a matter of weeks. By co mbining traditional CRM with display and analytics, Motorola has been able to develop a data driven, closed loop program . Prior to joining Motorola, Grady was an Account Director at TBWAChi atDay, leading clients such as Infiniti and Vera Bradley.

    Previously, she worked at Jaguar Land Rover leading Digital and Da tabase Marketing. Grady received a Masters of Database, Direct, and e-commerce from N orthwestern University in 1998. She has a BA from DePaul in Business Administration, with minors in English and Communicatio ns. She has volunteered with several children’s organizations, most recently WITS (Working in the Schools). She is a lso a Board Member of APS (Alumni for Public Schools).

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    Melissa Parrish
    Executive Director
    AdExchanger Research

    Melissa Parrish
    Executive Director, AdExchanger Research

    Before joining AdExchanger, Melissa covered mobile and social marketing at Forrester Research, first as an analyst, then as vice president and research director. Previously, Melissa was the director of community strategy at Time Inc’s Lifestyle Digital group, where she was responsible for social and emerging media initiatives across the network’s 10 titles, which include Real Simple, Southern Living, and Cooking Light. Melissa has held senior product and community roles at Meetup, the world’s largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults.

    Melissa earned a B.A. in drama and philosophy from Loyola University New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.

    Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine. She has spoken events around the world, including Ad:Tech, Mobile World Congress, OMMA Global, SXSW, and Social Media Week.

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    Michael Lazerow
    CSO
    Salesforce Marketing Cloud

    Michael Lazerow
    CSO, Salesforce Marketing Cloud

    Michael is a serial entrepreneur whose last company, Buddy Media, was acquired by Salesforce.com (NYSE: CRM) for $745 million. He currently serves as the Chief Marketing Officer of the Salesforce ExactTarget Marketing Cloud.   The ExactTarget Marketing Cloud is the 1:1 marketing platform for CMOs to attract, engage and retain customers. It includes best-in-class digital marketing apps and a data infrastructure that make it possible for marketers to create a single view of their customers, manage and optimize their customer journeys and deliver personalized content on every channel and every device – email, mobile, social, web, advertising and connected products.

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    Michael Wexler
    Director, Digital Insights and Effectiveness
    Citibank

    Michael Wexler
    Director, Digital Insights and Effectiveness, Citibank

    Currently Director, Digital Insights and Marketing Effectiveness at Citibank, Michael Wexler first became a presence in the industry when he applied his background in social psychology to start one of the first web analytic groups as part of a major marketing agency (now Digitas). His role at Yahoo! Marketing Insights was to help advertisers optimize their marketing based on the behavioral data Yahoo! collects. His responsibilities included consulting with major advertisers in every vertical market. For over a decade, Mr. Wexler has been marrying data-driven marketing to an understanding of how people think about interactive media. Mr Wexler enjoys helping advertisers create a better experience for their viewers even as they improve their own business.

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    Nadine McHugh
    SVP Omni Media
    L'Oréal

    Nadine McHugh
    SVP Omni Media, L'Oréal

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    Neal Mohan
    VP of Display and Video Advertising Products
    Google

    Neal Mohan
    VP of Display and Video Advertising Products, Google

    Neal Mohan is Vice President of Display and Video Advertising Products at Google. He is responsible for the company’s advertising offerings on YouTube, the Google Display Network, AdSense, AdMob, and the DoubleClick family of programmatic ad platform products.
    Neal’s efforts focus on growing the overall digital media industry by building innovative solutions for Google’s partners around the world. His clients include millions of publishers and advertisers, from the largest media conglomerates and leading global brands to small businesses, applications, and websites built by individuals.
    Neal serves on the Boards of Directors of the Interactive Advertising Bureau and the Mobile Marketing Association. He is a regular speaker at industry events and was recently named one of Ad Age’s 10 Most Influential Players in Marketing and AdWeek’s 12 Stars of Ad Tech.  Neal is also a member of the Management Board of the Stanford Graduate School of Business.
    Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick where he built the company’s strategic plan, led the product management team, and grew the business rapidly. He played a critical role in the sale of DoubleClick to Google, and subsequently led the integration. Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations, and client services where he helped pioneer the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.
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    Neeraj Kochhar
    Managing Director of Buy-Side Platforms
    Tremor Video

    Neeraj Kochhar
    Managing Director of Buy-Side Platforms, Tremor Video

    As Managing Director of Tremor Video’s buy-side enterprise platform, Neeraj Kochar oversees sales, steers the marketing objectives, and anchors product development for the company’s VideoHub® DSP and analytics suite.

    Prior to Tremor Video, Neeraj was the Managing Director of Programmatic at MAGNA GLOBAL, the strategic investment unit of IPG Mediabrands. In that role, he drove the development and application of programmatic buying to power smarter media buying and drive better client ROI. Previously, he served as Managing Director of Reprise, IPG¹s search specialist agency.

    Neeraj is a veteran of digital marketing and began his career in 1998 at online advertising pioneer DoubleClick. He has also held senior management positions at major agency holding companies, including WPP GroupM, Starcom MediaVest Group, and MDC Partners.

    Frequently quoted in the press, Neeraj is a regular speaker at industry events, having appeared on panels at key conferences including SES, MIXX, Digital Hollywood, Digiday, and IAB.

    He is a graduate of New York University and resides in New York City.

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    Penny Baldwin
    Executive VP & CMO
    McAfee, Intel Security

    Penny Baldwin
    Executive VP & CMO, McAfee, Intel Security

    Penny Baldwin is executive vice president and chief marketing officer (CMO). Baldwin is responsible for leading McAfee’s marketing efforts around the world as well as serving as an active member of the executive leadership team.

    Prior to McAfee, Baldwin was acting CMO and senior vice president, global brand strategy and marketing at Yahoo. She held responsibility for global consumer marketing strategies, programs, budgets, and results, spanning all channels and disciplines. She previously served as president and chief executive officer of Young & Rubicam Advertising and Wunderman Direct Marketing.

    Baldwin has had success in branding and marketing a wide range of global companies, including NetApp, Hitachi Data Systems, Citrix, Chevron, AT&T, and Cadbury Schweppes. Her background includes developing capabilities and leading global efforts in brand strategy, advertising, digital communications, direct marketing, event marketing, corporate identity systems, portfolio strategy, market research, corporate social responsibility, website design, database marketing, social media and communications planning, measurement, and analytics.

    Baldwin is based in Santa Clara, California.

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    Pooja Midha
    Senior VP, Digital Ad Sales & Operations
    Disney ABC TV Group

    Pooja Midha
    Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group

    Bio coming soon.

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    Ryan Joe
    Senior Editor
    AdExchanger

    Ryan Joe
    Senior Editor, AdExchanger

    Bio coming soon.

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    Seph Zdarko
    Head of Attribution Initiatives & Partner Strategy
    Quantcast

    Seph Zdarko
    Head of Attribution Initiatives & Partner Strategy, Quantcast

    Seph Zdarko is currently the Head of Partner Strate gy and Attribution Initiatives at Quantcast. Seph i s responsible for all advertising related partnership s and evangelizing attribution measurement improvements in the industry as a whole. Prior to Q uantcast Seph was the Chief Operating Officer at TwelveFold Media, a programmatic contextual buying platform. He has more than 15 years of digital media experience from both the supply and demand si des. He served as Director of Strategic Accounts for North America at Google and DoubleClick, as wel l as Director of Business Development and Sales for Aggregate Knowledge. Prior to that, he held sales a nd business development roles at Become.com, Bomo and Intel. He holds a B.S. in Electrical Engin eering from the University of Colorado.

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    Seth Dallaire
    VP, Global Advertising Sales
    Amazon Media Group

    Seth Dallaire
    VP, Global Advertising Sales, Amazon Media Group

    Seth Dallaire is vice president, global advertising sales, for Amazon Media Group. As such he is responsible for growing Amazon’s advertising business across Amazon.com and its owned-and-operated properties, as well as the mobile, Kindle, and Fire tablet platforms.

    Dallaire joined Amazon in February of 2012, as vice president, North American advertising sales, Amazon Media Group. He was previously with Yahoo! where he served as vice president, global accounts and agencies. His responsibilities included management of the company’s programmatic sales efforts as well as the mid-market and inside sales teams. Prior to Yahoo! he led Microsoft’s central U.S. media sales teams and its national retail sales organization.

    This is Seth’s second tenure at Amazon. His previous role at the company was in business development.

    Dallaire holds a BA from Vassar College and an MBA from New York University. He lives in San Francisco with his wife Courtney and son Dashiell (10).

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    Shar VanBoskirk
    VP, Principal Analyst
    Forrester Research

    Shar VanBoskirk
    VP, Principal Analyst, Forrester Research

    Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company’s interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester’s sales and consulting organizations.

    Shar’s research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar’s research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

    Previous Work Experience, Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group’s Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

    A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio. Education  Shar is a graduate of Harvard University.

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    Sunny Youn
    Director, Digital Media Analytics
    Epsilon

    Sunny Youn
    Director, Digital Media Analytics, Epsilon

    Sunny Youn, Director of Digital Media Analytics at Epsilon. Sunny has 20 years of experience in the consumer marketing, tech, telecom, media and entertainment fields. Part of the early Internet revolution, she has U.S. Patents for online e-commerce exchanges and online bidding prior to the launch of eBay and Priceline. Additionally, Sunny was a top Product Manager at AT&T, and was promoted to the Office of the Chairman at Bell Labs, where she focused on strategic partnerships for 12 divisions across hardware and software vendors. Sunny has an MBA from the MIT Sloan School, and is currently Director of Digital Analytics in the Online Solutions Group at Epsilon, supporting omnichannel, campaign optimization and customer segmentation.

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    Suresh Vittal
    VP, Product Marketing & Strategy
    Adobe

    Suresh Vittal
    VP, Product Marketing & Strategy, Adobe

    As vice president of Marketing Strategy, Suresh Vittal creates and drives implementation of go-to-market initiatives across the Digital Marketing business at Adobe, including the six solutions and core services within the Adobe Marketing Cloud, Adobe Primetime, PhoneGap for Enterprise and Digital Publishing Suite. Vittal joined Adobe through the company’s acquisition of Neolane in 2013 where he served as chief product officer. Vittal oversaw integration of the Neolane’s technology to create Adobe Campaign – the sixth Adobe Marketing Cloud solution. Prior to Neolane, he was instrumental in establishing and scaling the Customer Intelligence practice at Forrester Research, which focused on enterprise marketing technologies, database marketing strategies, and customer analytics.

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    Troy Young
    President
    Hearst Magazines Digital Media

    Troy Young
    President, Hearst Magazines Digital Media

    As president of Hearst Magazines Digital Media, Troy Young oversees content, technology, operations, product, and business development strategies for the magazine division’s digital portfolio, which includes 18 brand websites such asCosmopolitan, ELLE, and Esquire, and attracts nearly 100 million unique visitors and 740 million page views monthly. Young, a media executive and entrepreneur with 20 years of digital publishing and advertising experience, was previously president of Say Media, and before that, chief experience officer of the Omnicom digital agency Organic.

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    Wenda Harris Millard
    President and COO
    MediaLink LLC

    Wenda Harris Millard
    President and COO, MediaLink LLC

    Wenda Harris Millard is President & COO of MediaLink LLC, a leading strategic advisory and business development firm that provides critical counsel and direction to the media, marketing and entertainment industries. She was previously Co-CEO of Martha Stewart Living Omnimedia, Inc., Chief Sales Officer at Yahoo!, President of Ziff Davis Internet, and a founding member of the executive team at DoubleClick. She spent 20 years as a magazine executive at Family Circle, New York Magazine and Adweek. Ms. Millard was named in 2012 one of the “100 Most Influential Women in Advertising in the Last 100 Years”. Other awards include: 2011 Springboard Oracle Award; 2009 ad:tech Lifetime Achievement Award;2006 “Advertising Person of the Year” AAF Silver Medal and 2005 Matrix Award for “Women Who Change the World”.

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    Wes Nichols
    Co-Founder, CEO
    MarketShare

    Wes Nichols
    Co-Founder, CEO, MarketShare

    Wes Nichols is an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, creating solutions for Fortune 500 Chief Marketing Officers for over two decades. Wes is the author of the March 2013 cover story of Harvard Business Review on next-generation analytics to support the decision-making of senior executives.

    Wes is co-founder/CEO of MarketShare. MarketShare’s analytics and software-as-a-service solutions are used by CMOs to drive resource allocation decisions and marketing investments. MarketShare’s technology has directed the investment of over $100 billion in marketing over the past several years. MarketShare is pushing the boundaries on big data and cloud computing to deliver faster and better value to customers, including half of the Fortune 50 companies.  MarketShare is backed by Elevation Partners, FTV Capital, and Silver Lake, the world’s largest technology investor.

    Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TEQUILA, one of the world’s largest digital agency networks, working with Nissan, Sony, Pfizer, Adidas, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first digital agencies, which was acquired by Omnicom Group.   Wes is on Wharton’s Future of Advertising Global Advisory Board, a member of the Board of Directors of BJ’s Restaurants (NASDAQ: BJRI), and a Trustee of Randolph-Macon College.  An active Young Presidents Organization (YPO) member, Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively.

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    Zach Rodgers
    Managing Editor
    AdExchanger

    Zach Rodgers
    Managing Editor, AdExchanger

    Zach Rodgers is managing editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem,” including agencies, advertisers, publishers and technology companies. He has covered digital media and advertising for 13 years, most recently as managing editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and the Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy.

    He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com and Datamation, an enterprise technology publication.

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    Zazie Lucke
    Head of Global Media Marketing
    Bloomberg

    Zazie Lucke
    Head of Global Media Marketing, Bloomberg

    Zazie Lucke is Head of Global Marketing of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms.

    Since joining Bloomberg L.P in October 2013, Zazie has overseen all marketing efforts for the company’s media division, and has led a re-branding effort under Bloomberg Media CEO Justin Smith’s strategy to build the leading, next generation media company for global business. She is also responsible for generating market-leading ideas, insights and data-driven marketing capability across all platforms.

    In May 2014, Zazie oversaw the launch of a new suite of native advertising products called Bloomberg Denizen, part of the Media Group’s effort to expand into new markets and reach more consumers. A content marketing solution for advertisers, Bloomberg Denizen combines journalistic expertise with deep, data-driven consumer insight to create content that is targeted towards the global business professionals advertisers aim to reach.

Agenda

Food and drinks will be served throughout both days

Registration Opens

Registration is Presented by AOL

8:00 – 9:00am Continental Breakfast is Presented by Yahoo!

Welcome – Day 1

Opening Remarks – John Ebbert, Publisher & Executive Editor, AdExchanger

Opening Keynote – Feedback Culture: How Robots and Humans Influencing Each Other is Remaking the Media Landscape​

Presented by Alexis Madrigal, Silicon Valley Bureau Chief, Fusion
(Formerly Senior Editor & Technology Reporter, The Atlantic)

All-New AdExchanger Research

The Future of Buying TV Everywhere
Presented by Joanna O’Connell, Director of Research, AdExchanger Research

Fireside Chat with Tim Armstrong, AOL Inc.

1 on 1 discussion with Tim Armstrong, Chairman & CEO of AOL Inc.
Moderated by Zach Rodgers, Managing Editor, AdExchanger

Coffee Break

Presented by AudienceXpress

Jay-Z And The Intelligent Machine

Presentation by Josh McFarland, CEO & Co-founder, TellApart

The job of the digital marketer used to be relatively simple. Each consumer had just one computer, one browser and used one search engine on their path to conversion. Now, the ever expanding complexity of our lives across devices, apps and media properties threatens to wreak havoc on the best intentions of CMOs everywhere. Only Jay-Z and technology can save us.

The Marketer’s Data Strategy

Presentation by Deanie Elsner, EVP & CMO, Kraft

Fireside Chat with Neal Mohan, VP of Display and Video Advertising Products, Google

1 on 1 discussion with Neal Mohan, VP of Display and Video Advertising Products
Moderated by John Ebbert, Publisher & Executive Editor, AdExchanger

The Changing Digital Marketing Technology Landscape

Presentation by Brian Andersen, Partner, LUMA Partners

Lunch

The Evolution of Integrated Marketing Technology

Panel conversation with:

• Kevin Akeroyd, GM and SVP, Oracle Marketing Cloud, Oracle
• Michael Lazerow, CSO, Salesforce Marketing Cloud, Salesforce
• Christopher Wong, VP, Strategy and Product Management, IBM ExperienceOne
• Suresh Vittal VP, Product Marketing & Strategy, Adobe Marketing Cloud, Adobe

Moderated by Joanna O’Connell, Director of Research, AdExchanger Research

Innovation Spotlight: Addressability Rules – Why Facebook likes MetLife

Presented by Melissa Grady, VP of eBusiness, MetLife and John Lee, Executive Vice President, Vertical Markets, Merkle

The FTC Speaks on Consumer Protection

Special Presentation by Jessica L. Rich, Director, Bureau of Consumer Protection, The United States Federal Trade Commission

Afternoon Break

Presented by AudienceXpress

Innovation Spotlight: It’s Time to Split the Funnel in 2015

Presented Seph Zdarko, Head of Attribution Initiatives & Partner Strategy, Quantcast

This is Digital Publishing in 2015

Panel conversation with:

• Zazie Lucke, Head of Global Media Marketing, Bloomberg
• Dao Nguyen, Publisher, Buzzfeed
• Troy Young, President, Hearst Digital
• Jon Steinberg, CEO, Daily Mail, North America

Moderated by Wenda Harris Millard, President and COO, Medialink

Closing Keynote – Next Gen Geolocation Technology will Change Everything

Presented by Amber Case, Director, Esri R&D Center Portland

Happy Hour

Presented by MediaMath

The AppNexus Industry Welcome Party

7:30-10:00
Maple in the NIGHT HOTEL Times Square
157 W 47th St (bet. 6 & 7th Ave.)

Industry Preview Ticket Holders Only – Complimentary Food, Drink, DJ & FUN
RSVP required to Attend. Information will be emailed to ticket holders.

Registration Opens

Registration is Presented by AOL

8:00 – 9:00am Continental Breakfast is Presented by Yahoo!

Welcome – Day 2

Opening Remarks – John Ebbert, Publisher & Executive Editor, AdExchanger

All-New AdExchanger Research

The Unmet Potential of Mobile
Presented by Melissa Parrish, Executive Director, AdExchanger Research

Fireside Chat with David Fischer, VP of Advertising and Global Operations, Facebook

1 on 1 discussion with David Fischer, VP of Advertising and Global Operations, Facebook
Moderated by Zach Rodgers, Managing Editor, AdExchanger

The Colliding Worlds of Attribution and Marketing Mix Modeling

Panel conversation with:

• Wes Nichols, CEO, MarketShare
• Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY
• Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi
• Sunny Youn, Director, Digital Media Analytics, Epsilon

Moderated by Martin Kihn, Research Director, Gartner

Coffee Break

Presented by AudienceXpress

Special Feature

Presented by Cameron Meierhoefer, COO of comScore

Fireside Chat with Seth Dallaire, VP Global Advertising, Amazon

1 on 1 discussion witj Seth Dallaire, VP, Global Advertising Sales, Amazon
Moderated by Kelly Liyakasa, Associate Editor, AdExchanger

Interview with Don Faul, Head of Operations, Pinterest

Interview with Don Faul, Head of Operations, Pinterest
Moderated by Zach Rodgers, Managing Editor, AdExchanger

The Omnichannel CMO: A Conversation

Interview with Nadia McHugh, SVP Omni Media, Strategic Investments and Creative Solutions at L’Oréal
Moderated by Melissa Parrish, Executive Director, AdExchanger Research

Lunch

Contextual Marketing Engines

Presented by Shar VanBoskirk, VP, Principal Analyst, Forrester

Innovation Spotlight: Solving Programmatic’s Brand Problem

Presented by Neeraj Kochhar, Managing Director of Buy-Side Platforms, Tremor

TV Everywhere

Panel conversation with:

• Pooja Midha, Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group
• Alison Moore, General Manager and Executive Vice President of TV Everywhere, Content Distribution, NBCUniversal
• Dave Morgan, CEO & Founder, Simulmedia

Moderated by Drew Panayiotou, President & CEO, BBDO-ATL at Omnicom

Afternoon Break

Presented by AudienceXpress

Innovation Spotlight: Why 2015 should be the year of Creative?

Presented by Corey Ferengul, Chief Executive Officer, Undertone

Fireside Chat with Brian Lesser Global CEO, Xaxis

1 on 1 discussion with Brian Lesser Global CEO, Xaxis

Moderated by Joanna O’Connell, Director of Research, AdExchanger Research

Closing Keynote: John Maeda on Designing a Better Industry

Presented by John Maeda, Design Partner at Kleiner Perkins Caufield & Byers. He was formerly President of Rhode Island School of Design from 2008-2013, and was Associate Director of the MIT Media Lab.

For 2 Days, Hundreds of Industry Thought Leaders will Discuss Who & What will Impact the Future of Digital Marketing Technology

Top Leaders from Leading Companies

Over 300 companies were represented at Industry Preview 2014, with 81% being C-level executives and VPs. This is an event for true thought leaders and decision makers in digital marketing.

Sponsors

Title

Innovation

Supporting

Tabletop

Location

Grand Hyatt New York

109 East 42nd Street at Grand Central Terminal

New York, New York, USA, 10017

Tel: +1 212 883 1234

Limited Discount Room Rate for Attendees

AdExchanger has secured a block of hotel rooms as a convenience to our Industry Preview attendees. The discounted room rate is $219 per night (plus state and local taxes–currently 15.75%–and occupancy fee $3.50) and is based on availability for reservations made prior to 12/30/14. To make your reservations, please contact the Grand Hyatt Hotel at (212.883.1234) and ask for the AdExchanger Industry Preview group rate.

Here is the link to make reservations electronically.

Register