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JANUARY 20-21 NEW YORK CITY
2 Days Focused on What to Expect in the Next 12 Months for
Digital Marketing Technology
Partner, LUMA Partners
Brian Andersen is a seasoned strategy, corporate de velopment and mergers and acquisitions executive and anchors LUMA’s west coast presence from its Palo Alto office. With a decade on the “buy-side” of acquisitions, Brian has extensive experience setting strategy, executing acquisitions and succes sfully integrating acquired companies. Prior to LUMA, Bria n was Vice President, Corporate Development for Omniture, the leading web analytics and web optimization company, responsible for all mergers and acquisition activities (acquired by Ado be for $1.8 billion). Prior to Omniture, Brian was Vice Preside nt, Corporate Development at Interwoven, a leader in web content management and document management (acquired by Autonomy for $775 million). Before Interwoven, he w as a member of the executive staff at Phoenix Technologi es, where he was responsible for corporate development, gover nment affairs and special projects for the CEO. Brian was also formerly with Robertson Stephens, a technology-focused inves tment bank, in its mergers and acquisitions group.
VP, Mobile, Adobe
Matt Asay is vice president of mobile for the Digital Marketing business at Adobe, responsible for charting Adobe’s mobile strategy and extending its lead as the mobile marketing leader. Prior to Adobe, Asay held a range of roles focused on mobile, big data and cloud computing. Asay is an emeritus board member of the Open Source Initiative (OSI) and holds a J.D. from Stanford, where he focused on open source and other IP licensing issues. Asay writes regular columns for ReadWrite, TechRepublic and InfoWorld.
David R. Bell
Xinmei Zhang and Yongge Dai Professor
Wharton School, University of Pennsylvania
David R. Bell
Xinmei Zhang and Yongge Dai Professor, Wharton School, University of Pennsylvania
Even in today’s interconnected, digital world, location means everything. David R. Bell, an authority on consumer behavior and e-commerce, explains why.
A graduate of Stanford University and marketing professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher. His studies focus on how we use the Internet and related technologies to search, shop and sell –a subject he delves deep into in his best-selling book –“Location is (Still) Everything” (New Harvest, July 2014).
David developed Wharton’s first course on digital marketing and e-commerce. His research articles have appeared in all major marketing journals –Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science –and his research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist awards, two INFORMS MarketingScience Long-Term Impact Finalist Awards, and First Place Award in the 2014 Production and Operations Management Society Applied Research Challenge.
An active angel investor in and advisor to a variety of successful Internet startups, David’s current research homes in on theories and explanations for geographic variation in the performance of internet retail start-ups –including Bonobos.com, Diapers.com and WarbyParker.com. He also serves as an expert witness in consumer internet litigation.
A New Zealand citizen, David received his PhD from Stanford University’s Graduate School of Business.
Noah Brier is co-founder and CEO of Percolate, a technology company building The System of Record for Marketing. Prior to founding Percolate, Noah spent his career in and around the marketing industry as a copywriter, strategist, and creative director. He has been named to Fast Company’s 100 Most Creative People in Business, a “social media innovator” by BusinessWeek, and sits on the World Economic Forum’s Global Agenda Council on social media.
Tim Cadogan is the chief executive officer of OpenX. OpenX exists to help publishers grow their businesses by monetizing great content. Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world.
From 2003-2008 Tim was at Yahoo!, most recently as senior vice president of global advertising marketplaces overseeing the primary advertising product lines at the company – including display, search and video. Previously at Yahoo!, Tim was vice president of search where he was responsible for both the consumer search and paid search businesses. Prior to Yahoo!, Tim was vice president of search at Overture (formerly GoTo.com). Before Overture, he was a consultant at The Boston Consulting Group and McKinsey & Company.
Tim earned his B.S. from The London School of Economics, his MPhil from Oxford University and his MBA from Stanford University. Tim is a member of the Sierra Madre Search and Rescue team, an all-volunteer organization committed to saving lives in the wilderness. He also participates in a range of endurance activities, including trail running, ultra running and backpacking. Tim lives in Altadena with his wife Catherine and their three young children.
President, US Media
President, US Media, Nielsen
Lynda Clarizio joined Nielsen in August 2013 as President, U.S. Media. She is responsible for leading the performance of Nielsen’s Watch business in the United States, including managing the U.S. teams supporting Nielsen’s media clients across national and local television, digital and other media.
Lynda has spent the last 15 years as a successful executive in the media industry growing and scaling advertising businesses. Prior to Nielsen, she was the Executive Vice President for corporate development and operations at AppNexus, which operates one of the industry’s fastest growing platforms for the buying and selling of digital advertising through real-time bidding.
Before joining AppNexus, Lynda was CEO and President of INVISION, Inc. from 2009 through 2012. INVISION is a leading provider of multi-platform advertising solutions to the media industry.
Lynda came to INVISION after a decade long career at AOL, which she joined in 1999. Lynda served as President of AOL’s consolidated advertising businesses, then called Platform-A. She also served as President of Advertising.com, leading the industry’s largest third party online advertising network. (Advertising.com was an independent subsidiary of AOL and later became part of Platform-A.) She was the Executive Vice President of AOL’s Audience Business responsible for strategy, finance and business development. She also was AOL’s Senior Vice President for corporate strategic and financial planning and Senior Vice President for acquisitions and strategic investments.
Prior to joining AOL, Lynda was a partner in the leading Washington, DC law firm Arnold & Porter, where she practiced law from 1987 through 1999.
Lynda is a recognized leader in advertising and media, having been named one of 2011’s top 100 “Tech Titans” in the Washington, DC region by The Washingtonian, one of 2009’s “25 Executives to Watch in Digital Entertainment” by Digital Media Wire, and one of 2008’s “Women to Watch” by Advertising Age. She also was selected one of 1998’s “Top 40 Lawyers Under 40” by The Washingtonian. Lynda serves as a senior industry advisor to the investment banking firm Berenson & Company and is a member of the Board of Directors of Batanga Media, Resonate and Human Rights First. She also is a member of the Leadership Council of Princeton University’s School of Engineering and Applied Science.
Lynda is a 1985 graduate of Harvard Law School and a 1982 graduate of Princeton University.
EVP, CNN Advertising Sales
Turner Broadcasting System
EVP, CNN Advertising Sales, Turner Broadcasting System
Katrina Cukaj is executive vice president of CNN Advertising Sales. In this capacity, Cukaj is responsible for the creation and execution of multiplatform sales, sponsorship and integration opportunities for CNN, HLN and CNN Airport networks. Based in New York, Cukaj reports to Donna Speciale, president, Turner Broadcasting Ad Sales.
Cukaj joined CNN in 1999 as an account executive and continued to hold ascending positions in responsibility and title; she was named vice president in 2006, and senior vice president in 2008. As vice president of CNN Ad Sales, Cukaj led her New York sales team in successfully selling some of CNN’s largest programming initiative, like Heroes, and Fit Nation, working with a number of the largest media agencies, including Zenith Media, Initiative Media and Universal McCann. She also collaborated with CNN International sales offices to secure global advertising alliances and dollars, and led CNN Advantage, CNN’s multicultural sales and marketing unit.
VP of Global Advertising
VP of Global Advertising, Amazon
Seth Dallaire is Vice President, Global Advertising Sales for Amazon Media Group (AMG). He is responsible for growing the advertising business across Amazon sites, its owned and operated properties and the mobile, Kindle and Fire platforms worldwide. He previously led AMG’s North American Advertising Sales organization. Dallaire joined Amazon in February of 2012 from Yahoo! where he was Vice President, Global Accounts and Agencies. His responsibilities included managing the Company’s programmatic sales efforts as well as the Mid-Market and Inside Sales teams. Prior to Yahoo! he led Microsoft’s Central US media sales teams and its National Retail Sales organization. This is his second tenure at Amazon. His was previously with Amazon’s Business Development group. Dallaire is a board member of the Ad Council and The ADVERTISING Club of New York. Dallaire holds a BA from Vassar College and an MBA from New York University. He lives in San Francisco with his wife Courtney and son Dashiell (12).
CEO, Tremor Video
Bill Day is CEO of Tremor Video and an Internet pioneer with a proven track record of identifying emerging technologies to serve the needs of consumers, the media community, and investors.
In 1996, Bill co-founded About.com. He served as the company’s president and COO during its 1998 IPO, and then as CEO from 2001–2003 after the company was sold to Primedia. While there he helped to invent, introduce, and popularize such Internet staples as blogging, content SEO, and contextual pay-per-click advertising.
He was CEO of behavioral targeting firm MeMedia from 2004 to 2006. In 2007, he was named chief media officer of Marchex, a company specializing in local search and providing a local-merchant ad platform.
Earlier in his career, he held a variety of senior leadership roles at Prodigy, where he was responsible for the company’s Internet initiatives including its web browser, community and chat services, and ISP offerings.
Head of Programmatic
Head of Programmatic, Merkle
As Head of Programmatic, Mac oversees the development of Merkle’s programmatic display and social go-to-market strategy and offering. Mac will be responsible for identifying and managing the technology, media, and data partnerships that deliver programmatic and social programs fueled by MerkleONE, Merkle’s people-based marketing solution.
Prior to joining Merkle, Mac Delaney served as SVP of Programmatic for Starcom Mediavest Group where he was responsible for accelerating the group’s programmatic marketing capability through the development of processes, technology, and strategy across the organization. By working in partnership with agency and account leadership, as well as with the marketplace, Delaney worked to ensure the understanding and adoption of programmatic principles and best practices throughout the agencies.
Executive Editor & CEO
Executive Editor & CEO, AdExchanger
John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium, ContextWeb and as an entrepreneur.
Managing Director, Media and Technology Analyst
Managing Director, Media and Technology Analyst, BTIG
Rich is Managing Director, Media and Technology analyst at BTIG and is the co-creator of the BTIG Research blog (www.btigresearch.com). Prior to BTIG, Mr. Greenfield was a managing director, media analyst, covering media and cable/satellite industries at Pali Capital. Prior to that, he spent four years at Fulcrum Global Partners as a media analyst. Greenfield started his career at Goldman Sachs & Co. in 1995, where he spent eight years covering entertainment, cable system and leisure industries. Greenfield is an active angel investor focused on the convergence of media, communications and commerce. Greenfield loves meeting new start-ups, demo’ing new technologies and trying to figure out the future. Greenfield has been a New Yorker his entire life, with a stop in Boston to attend Brandeis.
Director of Global Agency Development
Director of Global Agency Development, Facebook
As Director of Global Agency Development at Facebook, Patrick Harris leads a team that drives education, advocacy and partnerships with global holding companies and their advertising agencies. Patrick has led go-to-market sales activities for product launches, namely Instagram and Premium Video.
Patrick serves on the board of directors at World Savvy, an education nonprofit focused on integrating the highest quality of competence teaching and learning, and iDiverse, the IAB Education Foundation’s initiative to strengthen diversity and create opportunity in the digital media and advertising industries.
Prior to Facebook, Patrick was the US Director of Search at Microsoft, and led Business Development for Reprise Media, a search engine marketing firm since acquired by Interpublic Group. Patrick’s career began at Ask Jeeves (now Ask.com, an IAC company), where he developed sales activities in New York and the Southeast. Patrick earned a bachelor’s degree in Communications from the University of San Diego.
Managing Director, Accenture Interactive
Senior Editor, AdExchanger
As senior editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (i.e., contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.
Research Director, Gartner
Martin Kihn leads the data-driven marketing practice at Gartner, focusing on ad tech, cross-channel, predictive and attribution analytics. He was VP and Director of Strategy and Analytics at various Publicis Groupe agencies, including Digitas, specializing in website and digital marketing analytics and the optimization of display and social campaigns. After earning his M.B.A. from Columbia Business School in 2001, he worked for a time as a management consultant – an experience described in his book “House of Lies,” which was the basis for a Showtime series of the same name that premiered in January 2012.
Rik van der Kooi
Corporate VP, Microsoft Advertising
Rik van der Kooi
Corporate VP, Microsoft Advertising, Microsoft
Rik van der Kooi is responsible for driving and realizing the company’s search monetization strategy. As Corporate Vice President (CVP) of the Microsoft Search Advertising group, Rik leads Microsoft’s global search advertising business, which includes defining the advertising product strategy, driving global marketing and sales to meet the unique needs of the company’s search advertising customers, and developing emerging solutions for Microsoft’s consumer services. He is accountable for the success of key industry partnerships such as the Yahoo! Bing Search Alliance and AOL, and has executive oversight for expanding digital ecosystem partnerships. He is a board member of the Interactive Advertising Bureau. Rik and the business report to Kevin Turner, Microsoft’s COO.
Prior to his role as CVP, he served as chief financial officer of the Online Services Division. Other Microsoft experiences include stints as chief financial officer of Windows, general manager of finance and administration for the Sales, Marketing and Services Group in EMEA, and finance director for the Benelux countries.
Before joining Microsoft in 1999, van der Kooi was chief financial officer of IBC Vehicles Ltd., a subsidiary of General Motors Corp., in Luton, United Kingdom. He held several other finance and business positions within General Motors’ European operations in Spain and the United Kingdom.
Rik has a master of business administration degree from the Instituto de Estudios Superiores de la Empresa (IESE) in Barcelona, and a BBA degree from Nyenrode Business University in the Netherlands. He is married with three children, and he enjoys playing both music and football (soccer) in his spare time.
Vice President, Internet Equity Research
RBC Capital Markets
Vice President, Internet Equity Research, RBC Capital Markets
Rohit is a Vice President covering Mid-Small Cap Internet companies at RBC Capital Markets. Rohit joined RBC 2014 with over a decade of experience, including technology product development at Oracle, investment banking at Houlihan Lokey and Internet research at Citigroup and Robert W. Baird. At Citigroup, Rohit was a key member of the Internet research team ranked No. 1 in the Institutional Investor Poll for the Internet sector (2008-2012). Rohit was named a “Rising Star Of Wall Street” by Institutional Investor in 2015. He holds Bachelor’s & Master’s degrees in Computer Science from VJTI (University of Mumbai) and Rensselaer Polytechnic Institute, as well as an MBA from The Wharton School.
Global President, Cadreon
Tech Editor, Medium
Editor in chief of the tech hub for Medium, key writer for Wired magazine since its founding at the beginning of the internet boom, chief technology writer for Newsweek during the Internet boom and author of books that define the digital age, Steven Levy has been at the forefront of technology since the early 1980s.
Levy joined Newsweek in 1996 as senior editor, chief technology correspondent and writer of a column called “The Technologist.” In 2008, he joined Wired magazine as a full time writer after having been a contributor to the publication since its inception. This year, Levy became the most heralded journalist yet to join a new, Internet-only company, beginning a new site for Medium that will be part of a movement to redefine journalism in the digital age.
Levy’s own journey in tech began over on assignment for Rolling Stone when he wrote about hackers, a subculture that few had heard of at the time. He realized that the digital revolution would be the most significant story of our time, and his subsequent chronicles of the transformation would take him so deep into the tech world that is he now considered one of its sages. His first of seven books, Hackers, is considered the classic computer history and was named the best sci-tech in 20 years by readers of PC Magazine.
Over the years, he has developed trusted relationships with the tech giants who have shaped our world, including Bill Gates, Jeff Bezos, Mark Zuckerberg and Steve Jobs. His extraordinary access to the late Apple CEO illuminated his two critically acclaimed books: Insanely Great, the history of the Macintosh; and The Perfect Thing, about the iPod, ecommerce, and digital music.
Levy’s work often presages transformations that happen years after publication, as with his 2001 book, Crypto, winner of the grand eBook prize at the Frankfurt Book Festival. Reporters covering the recent Snowden revelations found Levy’s account of a revolutionary invention in cryptography to be essential reading. His most recent book, In the Plex: How Google Thinks, Works and Shapes Our Lives, was quickly hailed as the definitive word on the powerful company.
Levy’s observations on innovation, and his view that an unprecedented technology surge has put previously impossible ambitions within reach, have won him acclaim as a writer and public speaker. His articles, opinion pieces and reviews have appeared in a wide range of publications, including Harper’s, the New York Times Sunday Magazine, Premiere and the New Yorker. In addition, he has been a regular columnist for Rolling Stone and Macworld. Before focusing on technology, Levy wrote about a variety of subjects, including politics, sports and film. One early scoop was discovering the long-lost brain of Albert Einstein in a mason jar in Wichita, Kansas. His book-length venture into true crime, The Unicorn’s Secret, was made into an NBC mini-series.
Co-Founder & Chief Strategy Officer
Co-Founder & Chief Strategy Officer, TripleLift
Ari Lewine is the Co-Founder and Chief Strategy Officer of TripleLift, the largest native ad exchange. Ari leads the company’s direction on sales, strategy, and product innovation. Prior to founding TripleLift, Ari was the Global Head of Performance Sales at AppNexus. He started his entrepreneurial endeavors at age 17 when he became the CEO of University Trucking, a shipping and storage company, grew it to 125 employees and sold the company in 2009. Ari was recently named to the Forbes “30 under 30” list for his contributions to advertising technology. He is a regular speaker at technology and advertising conferences and contributes to industry publications including The Wall Street Journal and AdAge.
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.
Earlier, she was Altimeter Group’s digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company’s U.S. operations and grew the business to profitability in one year.
Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She’s a frequent public speaker on topics related to digital marketing, advertising, and media.
In her copious free time, she writes books. The Truth About Search Engine Optimization instantly became an Amazon best seller. It was followed by Content Marketing, one of the first books on that topic.
You can learn more about Rebecca on LinkedIn or Facebook. Or read her regular columns in iMediaConnection and MarketingLand, or her occasional contributions to Advertising Age.
Associate Editor, AdExchanger
Kelly Liyakasa covers commerce, video, TV and marketing tech for AdExchanger. Previously she was an associate editor for Information Today, where she reported on enterprise technology and strategy for its flagship publication, CRM magazine. Prior to that, she was a reporter for a New York metro Business Journal and luxury lifestyle magazine, profiling as diverse a set of individuals as Donald Trump and Academy Award-winning actor Jeff Bridges. Kelly holds a BA in Multimedia Journalism from Florida Atlantic University.
Jennifer Lum is the Chief Strategy Officer and Cofounder of Adelphic, a leading mobile demand side platform. Prior to Adelphic, Jennifer played significant roles at Apple, Quattro Wireless and m-Qube, working with Fortune 500 brands and building industry-leading mobile marketing and advertising platforms. Jennifer has been recognized in Business Insider’s “Most Powerful Women in Mobile Advertising,” Inc.com’s “Women to Watch” and Boston Business Journal’s “Top 40 Under 40. Jennifer advises startups at MIT, TechStars and 500 Startups.
Salesforce Marketing Cloud
CEO, Salesforce Marketing Cloud
Scott McCorkle CEO, Marketing Cloud, Salesforce Scott McCorkle serves as CEO, Marketing Cloud, Salesforce. His passion for the Marketing Cloud’s products and technology, combined with his dedication to customer success have been instrumental in building the world’s most powerful 1:1 digital marketing platform.
Prior to his current role, McCorkle led technology and strategy for ExactTarget. Since its founding in 2000, the company and its technology have grown to power the digital customer experience for many of the world’s leading brands across email, mobile, social media, advertising, and the web. He also co-founded Mezzia, Inc., served as Vice President of IBM’s customer relationship management (CRM) product group, and was Vice President and General Manager for Software Artistry. McCorkle began his career at BorgWarner Automotive’s Technology Research Center developing computer vision-guided robotic systems, and then spent several years at Eli Lilly and Company’s Lilly Research Laboratories.
McCorkle earned his undergraduate degree in computer science from Ball State University and his MBA from Indiana University.
The New York Times
Director, Marketing, The New York Times
Currently Director of Marketing at The New York Times, Liz McDonnell’s career in branded content has included a wide range of roles and responsibilities. Over the years, Liz has marketed, productized, produced and edited branded content at pioneering digital publishers like Federated Media and the Huffington Post. At the Times, she oversees a number of cross-organizational efforts from marketing new content-driven ad products and branded content partnerships to leading more consumer-facing social projects like @MyNYTimes on Instagram.
Senior Analyst, Forrester Research
Tina serves Customer Insights Professionals, focusing on customer measurement, marketing effectiveness measurement, best-in-class marketing and customer metrics (including return on marketing investment and customer lifetime value), cross-channel attribution, marketing mix modeling, and customer journey analytics. Her research agenda focuses on metrics of success, measurement methodologies (including marketing mix modeling and attribution), and best practices in reporting and dashboards.
Tina has 10 years’ experience in customer and marketing measurement and advanced analytics in a client role and consulting capacity. Prior to joining Forrester, she was an associate director at a major digital advertising agency, where she managed marketing and customer measurement and analytics efforts for a major media company. Prior to that, she worked for a major credit card company building advanced predictive marketing models and customer profitability to help win, serve, and retain credit card customers. She also held several roles in marketing analytics consulting firms, advising companies on how to effectively build and manage their analytics and measurement efforts.
Tina holds a B.A. in economic theory and English from Assumption College and a master’s degree in applied economics from Southern Methodist University.
Chief Revenue Officer
Chief Revenue Officer, CBS Interactive
As Chief Revenue Officer, Dave Morris is responsible for driving the revenue strategy for CBS Interactive. This includes the management of advertising programs across the company, as well as overseeing a go-to-market sales strategy that supports the company’s revenue plan. As CRO, Morris works closely with his counterparts at CBS TV to develop exciting cross platform opportunities for CBS’ customers.
In addition, Morris is a board member and Vice Chairman at the Interactive Advertising Bureau (IAB).
Morris joined CNET Networks in 2007 as Senior Vice President of Network Sales, where he was responsible for overseeing the company’s corporate sales accounts. CNET Networks was acquired by CBS Corporation in June 2008.
A veteran of Time Inc., Morris has more than 20 years of marketing, sales, and publishing experience. Prior to CNET Networks, Morris was President and Publisher of Entertainment Weekly and EW.com, where he led the publication and website to record profits and audience numbers.
Prior to Entertainment Weekly, Morris was Publisher of Sports Illustrated. As Publisher, he also directed the advertising sales for the magazine’s bonus editorial sections (including SI Golf Plus), SI’s custom publishing arm, Sports Illustrated Presents, as well as its home on the Internet, SI.com. Before becoming a Time Inc. veteran, he was a sales representative for Parents magazine and a media planner at SSC&B.
CEO & Chief Scientist
CEO & Chief Scientist, Iponweb
Dr. Boris’s career has uniquely evolved to encompass success in both academia as well as business.
Holding a doctorate in Theoretical Physics, Dr. Boris held research and professorial positions at Cambridge University and University of Warwick in the UK for more than 10 years. His research in the field of physics is well cited, and he has presented his work at numerous international conferences.
As CEO and Chief Scientist at IPONWEB; a world leader in the Engineering & Operation of highly customized, real-time media trading platforms and technologies. Dr Boris and his company have pioneered the development of programmatic, technology platforms for more than hundred companies globally across the display, mobile, video and TV ecosystems.
IPONWEB’s BidSwitch business provides a connectivity infrastructure that allows hundreds of Supply & Demand technology platforms globally to seamlessly connect and trade transparently.
Global Head of Brand Strategy
Global Head of Brand Strategy, Vox Media
Lindsay Nelson is the Global Head of Brand Strategy for Vox Media, leading strategy and business operations across the branded content and native advertising practice (Vox Creative), sales marketing, multi-channel partnerships, and events. Lindsay and her team works side-by-side with Vox Media editorial, sales, and product teams to deliver data-informed, technology-driven and creatively-inspired brand advertising solutions for Vox Media’s eight award-winning properties — SB Nation, The Verge, Re/Code, Curbed, Eater, Racked, Polygon and Vox.com. A resident of New York, Lindsay was named to Advertising Age’s 2015 “Women to Watch” list, and her work has been covered by The New York Times, WSJ, Financial Times, Adweek, Advertising Age, Digiday, and Bloomberg News.
Global Chief Digital Officer
Global Chief Digital Officer, GroupM
Rob is Global Chief Digital officer of GroupM, a Director of WPP Digital and the BBC Global News. In addition, Rob is a Governor of The Center for the Digital Future at USC and of the Future of Advertising Project at Wharton and a member of the Facebook Client Council.
Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients.
In social media, Rob has a large footprint including over 20,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community.
Rob is widely published and works with a wide portfolio of our clients from AT&T to Chanel, Citi, Nestle, NBC Universal and many others.
A 28-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients.
Rob lives in New York and is beloved by the airline industry for his carbon footprint.
As Co-founder, Chief Executive Officer and Chairman of the Board of Directors, Brian leads AppNexus’ strategic initiatives culture. He has more than a decade of leadership experience in online advertising sector, including his tenure as CTO of Right Media (later sold to Yahoo! in 2007), where he led the creation and commercialization of multiple real-time bidding technologies, including the invention of the world’s first online advertising exchange – the engine that powers and optimizes the real-time purchase and placement of digital advertising. Brian is an inventor of patents that enable AppNexus’ technology to power innovative trading solutions and marketplaces for Internet advertising. Brian has been an active investor in and early-stage advisor to such startups as Invite Media (acquired by Google in 2010), MediaMath, Dstillery and Solve Media. Brian is also a regular contributor to Forbes on technology-related topics, and among other honors, he has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012.
Accuen Media, Omnicom
CEO, Accuen Media, Omnicom
As Global CEO, Megan provides the global vision for programmatic media delivery, partnership strategy, and product development for Accuen.
Prior to Accuen, Megan was the General Manager of Digital Media at Merkle Inc., an independent customer relationship marketing agency. At Merkle, she launched the digital media practice and built an industry-leading team, delivering display, video, and paid social agency services to leading brands such as Metlife, Nestle, Tiffany & Co, and Guthy Renker.
Before Merkle, Pagliuca led the professional services team at the Right Media Exchange, a Yahoo! company. She was responsible for Right Media’s Demand Side Platform (DSP) relationships including brands such as P&G, as well as consulting services. Previously, she led the publisher services team which included the deployment and integration of Yahoo APAC & EU on to the Right Media platform.
Megan holds a Master’s of E-Commerce from Bond University, in Queensland, Australia. She also holds a BA from University of San Diego where she majored in Business Administration and Information Systems. Pagliuca is a board member of Marketing EDGE, a non-profit focused on working with students, professors, and corporations to better prepare the next generation of marketing talent with the data and analytics skills necessary to succeed in the new world of marketing.
Robert Peck has been covering technology for over 20 years and the internet for 14, since the dawn of Google and before the advent of Facebook, Twitter and LinkedIn. He is currently Managing Director at SunTrust Robinson Humphrey where he leads the internet equity analyst team and covers companies such as Facebook, Amazon, and Google.
VP of Product
VP of Product, Twitter
Entrepreneurial product leader with a passion for social and mobile digital advertising. Currently lead the Twitter Revenue team responsible for Twitter’s advertising products. Co-founded Dasient, Google Ventures-backed company that was acquired by Twitter. Also worked as strategy consultant at McKinsey, and in leadership positions at three start-up companies backed by top-tier venture capital firms (Sequoia, Accel, Mayfield, and Kleiner Perkins).
Managing Editor, AdExchanger
Zach Rodgers is the managing editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem,” including agencies, advertisers, publishers, and technology companies. He has covered digital media and advertising for 13 years, most recently as managing editor for ClickZ, where under his guidance, the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com and Datamation, an enterprise technology publication.
Senior Director, TV Strategy
Senior Director, TV Strategy, TubeMogul
Oscar Rondon is Senior Director, TV Strategy, TubeMogul. With over 15 years of experience in both television and digital industries, Oscar is responsible for driving TubeMogul’s business development efforts in the traditional television space as well as providing guidance and expertise to clients during their programmatic TV planning and execution phases. He also provides input on new platform features and is a key strategic contributor to the company’s overall product roadmap. Prior to TubeMogul, Oscar was Director of Business Development at Adap.tv, a division of AOL, where he was responsible for establishing relationships and managing the sales process with new inventory partners. He has also worked as Director, Product Management, WideOrbit, and has a Master’s degree in Communications from Baruch College.
Senior Vice President of Strategy and Operations
Senior Vice President of Strategy and Operations, Nativo
Chris Rooke, Senior Vice President of Strategy and Operations, NativoChris Rooke is Senior Vice President of Strategy and Operations at Nativo, the most advanced native advertising platform for brand advertisers and publishers. A 20 year digital media and ad technology veteran and thought leader, Chris has led significant innovations in digital marketing, consumer engagement, and publisher monetization. His longtime passion for native and content advertising led him to Nativo, a company that is pioneering digital storytelling and consumer engagement for the industry. At Nativo, Chris plays a key role in steering product and market strategy and driving international growth through major strategic business and integration partnerships. Chris also leads the company’s global operational teams across platform solutions, campaign and publisher operations, and client services. Prior to Nativo, Chris served as SVP Global Business Development at true[X], where he built and led teams responsible for programmatic and platform sales, publisher development, demand sales, and client services. During his tenure, Chris crafted the business strategy to launch the industry’s first real-time exchange for engagement-based media. Additionally, Chris launched and ramped true[X]’s first programmatic marketplace initiatives, steered product development, and scaled adoption across premium publishers and major media companies. Prior to true[X], Chris served as senior executive at CBS.
BMO Capital Markets
Managing Director, BMO Capital Markets
Dan Salmon is a Managing Director with BMO Capital Markets covering the Media and Internet sectors. His flagship “Digital Marketing Hub” series was first released in 2009 and is currently in version 3.1.
Dan joined BMO in 2004 on the Broadcasting team and helped launch the firm’s Internet Media research coverage in 2005. He began his career in equity research at Citigroup covering Lodging and Gaming before joining Jeffries’ Media team prior to joining BMO.
Dan is a volunteer and former Board Member for Giving Opportunities to Others, a charity he helped establish in 2001 that sends underprivileged children to arts and music camp each summer. Dan grew up with a broadcast tower in his backyard in Huntsville, Ontario, Canada and graduated from Princeton University in 1999 with a bachelor’s degree in Political Economy. He has lived in New York City since then.
Associate Editor, AdExchanger
Allison Schiff is an associate editor for AdExchanger, where she covers mobile, crossscreen, measurement and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place).
Founder & CEO
Founder & CEO, Drawbridge
Kamakshi Sivaramakrishnan is the founder and CEO of Drawbridge, the leading technology company that is fundamentally changing the way in which brands and enterprises connect with people. Under Kamakshi’s leadership, Drawbridge has built the first technology-aided solution that addresses a problem central to all digital media: consumer-trusted cross-device identity.
Kamakshi received her PhD in Information Theory and Algorithms from Stanford University, and has been named one of Business Insider’s “Most Powerful Women in Mobile Advertising” for four consecutive years. She received the 2015 Women of Vision ABIE Award for Technology Entrepreneurship from the Anita Borg Institute. Kamakshi also has the unique distinction of her work being onboard NASA’s New Horizons mission to Pluto and the outer planetary system.
Among other honors, Drawbridge was recognized as the fastest-growing private company in the marketing and advertising space on the 2015 Inc. 5000, as well as the fastest-growing woman-led company, and sixth-fastest-growing overall.
Associate Editor, AdExchanger
Sarah is an associate editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.
Director, Product Management, Sustainable Advertising
Director, Product Management, Sustainable Advertising, Google
Scott Spencer is the Director of Product Management for Sustainable Advertising. With over fifteen years experience in developing online solutions for buyers and sellers, Scott heads up Google’s efforts to improve online advertising. This includes Google’s efforts to make all ad calls secure, to remove the reliance on Flash creatives and to determine Google’s response to ad blocking.
Prior to this role, Scott worked on many of Google’s advertising platforms include DFP and the DoubleClick Ad Exchange. Additionally, Scott often represents Google in industry forums and committees.
Before joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Process and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.
Wells Fargo Securities
Analyst, Wells Fargo Securities
Peter Stabler is a Managing Director and Senior Equity Research Analyst at Wells Fargo Securities covering the Internet and Global Advertising Agency sectors. Peter joined Wells Fargo in 2011 after spending more than three years as a senior equity analyst with Credit Suisse, where he focused on the advertising, media, and Internet sectors. Prior to joining the sell side, Peter enjoyed an 18-year career managing media expenditures in the advertising agency industry, where over the years he worked for Omnicom and agencies that later became units of Publicis and MDC Partners. As an advertising agency media director, Peter provided strategic planning, execution, and stewardship services in the expenditure of billions of dollars of media investment across every major and minor media type.
Global Head of Sales
The Weather Company
Global Head of Sales, The Weather Company
Jeremy oversees advertising sales efforts across all platforms and sales channels at Weather, including U.S. and international sales, programmatic sales, agency partnerships and development, sales strategy, marketer solutions, and account management. Under his purview, he is responsible for driving overall ad revenue growth, and client and agency partnerships.
GVP and GM, Oracle Data Cloud
GVP and GM, Oracle Data Cloud, Oracle
Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expertise. Omar earned a Masters of Computer Science from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford, he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar’s research on context for computer agents was published in the American Association of Artificial Intelligence.
Omar currently leads the Oracle Data Cloud and Data as a Service (DaaS) for Business at Oracle. Omar was the co-founder and CEO of BlueKai, the industry’s leading data activation system that supplied both Fortune 100 companies and leading publishers with solutions for managing and activating 1st and 3rd party data for creating highly effective customer and marketing campaigns. Omar’s previous roles include Chief Advertising Officer for Medio in the Mobile space and Chief Marketing Officer for early behavioral targeting leader Audience Science. Omar started his career in the data world at data integration leader Informatica. His fresh take on technology in terms that every CMO can understand are regularly on display at events and resonates within some of the largest brands in the world.
Since becoming Mediavest CEO in 2012, Brian has expanded existing and fostered new client relationships with iconic brands including P&G, American Honda Motor Company, Brown-Forman and most recently, Keurig Green Mountain and New York Life Insurance Company. Under his leadership, Mediavest has received numerous industry recognitions, including Adweek’s Agency of the Year. Previously, he built SMG’s global content practice, now LiquidThread, leveraging his extensive film and television production background. Brian was co-founder and Executive Producer of Eco-Challenge with Mark Burnett.
VP Monetization, Quixey
Deepak Thakral is the VP of Monetization at Quixey. He is responsible for strategy and launch of native advertising products that help developers improve app re-engagement and monetization. Deepak’s team recently launched a program for explicit and contextual deep views which deep link to content inside apps. Previously, Deepak was VP of Ad Products at YP where he was responsible for managing $850M of digital advertising portfolio and launching new search products online and mobile. Deepak was also a VP of Ad Platform at AT&T Interactive where he managed the core advertiser experience and apps. Prior to AT&T, Deepak led the Product efforts at Spot Runner, a start-up in Los Angeles that provided automated self-serve TV advertising services for digital agencies and SMBs. Deepak earned his MBA from UCLA Anderson and has a Bachelors of Engineering degree from India.
Chief Digital Officer
Chief Digital Officer, Horizon Media
Donnie envisions “what’s next” in a dynamic digital world, and then brings to fruition creative, customized solutions for Horizon’s clients. He leads a rapidly expanding team of 115 strategists in both the New York and Los Angeles offices. Under his leadership, the digital group has quadrupled in size and has expanded capabilities in the New York and Los Angeles offices.
Donnie forges partnerships with emerging vendors and develops proprietary tools to gain a clear understanding of the connected consumer of today. In addition to overseeing Horizon’s entertainment, financial service, retail, and CPG digital strategy, he is helping to deliver media innovation, engagement and sales across all digital platforms. Horizon’s composition of clients includes GEICO, Capital One, History, Crown Imports and Burger King, to name a few.
Prior to Horizon, Donnie worked at Ignited Minds, Carat Fusion, and Activision. He graduated from the University of Wisconsin in 2000.
Vice President, Strategy and Product Management
IBM Commerce Marketing Solutions
Vice President, Strategy and Product Management, IBM Commerce Marketing Solutions
Chairman, Advertising Sales and Client Partnerships
Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Linda Yaccarino is Chairman, Advertising Sales and Client Partnerships, NBCUniversal. In this role, Yaccarino oversees all advertising sales and market strategy for the company’s entire television portfolio including two broadcast, 17 cable and more than 50 digital properties. She reports to Steve Burke, Chief Executive Officer, NBCUniversal.
Yaccarino joined NBCUniversal in 2011 as President, Cable Entertainment and Digital Advertising Sales for NBCUniversal. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo, E! Entertainment, Oxygen, Sprout, Chiller, Cloo, and their respective digital platforms, as well as Fandango.
Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Advertising Sales and Marketing and Acquisitions. There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company’s television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment’s business year-over-year and was a principal architect of the company’s “broadcast replacement” initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace. She was also instrumental in developing and enhancing “inContext,” the industry’s first-ever contextual platform that helps feature the right ad, in the right place, at the right time.
Among her many industry honors, Yaccarino was recognized in 2013 to The Hollywood Reporter’s Women in Entertainment Power 100, by Adweek in 2011 as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.” Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications. She resides in Sea Cliff, NY.
John Ebbert, Executive Editor & CEO, AdExchanger
David’s research on traditional retailing explains unplanned purchasing and impulse buying, how consumers select stores, why shoppers form reference points for price and promotion activities, and the effect of structural factors (e.g., dwelling size) on consumer shopping strategies. David will open Industry Preview 2016 with a presentation about the digital marketing industry as a whole – and the year ahead, in particular.
David Bell, Xinmei Zhang and Yongge Dai Professor, Wharton School, University of Pennsylvania
Microsoft has been a significant player in the advertising and marketing technology space in the past, and executive Rik van der Kooi looks ahead at what is in store for 2016 as well as shares his thoughts on the important trends.
Rik van der Kooi, Corporate VP, Microsoft Advertising, Microsoft
Tod Sacerdoti, VP, Display & Video Advertising Products, Yahoo!
As agency holding companies look to connect their clients to new ad and marketing technology – including trading desks – , opportunities and challenges arise. Service-side executives charged with tech strategy explore what they see in the year ahead.
Arun Kumar, CEO, Cadreon
Megan Pagliuca, CEO, Accuen Media, Omnicom
Mac Delaney, Head of Programmatic, Merkle
Zach Rodgers, Managing Editor, AdExchanger – Moderator
The buzz around native advertising and content marketing continues to grow. But how are they different and what are the different considerations with each format? This panel will share insights from the marketer, publisher and vendor points of view on how to include them in your marketing programs.
Noah Brier, CEO, Percolate
Chris Rooke, SVP Strategy & Operations, Nativo
Lindsay Nelson, Global Head of Brand Strategy, Vox Media
Liz McDonnell, Director Marketing, The New York Times
Rebecca Lieb, Analyst – Moderator
Ari Lewine, Co-Founder & Chief Strategy Officer, TripleLift
LUMA Partners’ Brian Andersen looks at the current state of marketing tech/ad tech convergence as we begin 2016 and makes predictions for what 2016 will hold and addressing questions like -what categories will face acquisition? -who will be the big acquirers?
Brian Andersen, Partner, LUMA Partners
In 2016, our panel will discuss the key challenges and opportunities as marketers and publishers attempt to address audiences across devices. In addition, will mobile-first companies be able to effect the best strategies as it relates to digital “martech” or will it be companies who’ve added mobile to their martech strategies?
Jennifer Lum, Co-Founder & CSO, Adelphic
Matt Asay, VP Mobile, Adobe
Omar Tawakol, SVP, GM Oracle Data Cloud, Oracle
Martin Kihn, Analyst, Gartner – Moderator
New research from Forrester Research Tina Moffett looks at the growing need to address marketing’s impact across the myriad of consumer touchpoints available today.
Tina Moffett, Senior Analyst, Forrester Research
Lynda Clarizio has been in her role at Nielsen for over two years now as President of US Media, and with recent acquisitions like eXelate, her company appears to be poised to remain an important player in the data-driven digital advertising and marketing ecosystem. She’ll look at what’s on tap in 2016.
Lynda Clarizio, President, US Media, Nielsen
Ryan Joe, Senior Editor, AdExchanger
Bill Day, CEO, Tremor Video
Digital marketing has been at the heart of the development of IBM’s Universal Behaviour Exchange, Journey Analytics and Journey Design capabilities, both in concept and execution. IBM’s Christopher Wong discusses the year ahead for his company.
Christopher Wong, Vice President, Strategy and Product Management, IBM Commerce, Marketing Solutions
John Ebbert, Executive Editor & CEO, AdExchanger
Linda Yaccarino leads the advertising charge at the global media and entertainment company, NBCUniversal. In this conversation, she reviews the company’s products in 2016 and its intersection with digital advertising and marketing technology.
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Brian Terkelson, CEO, MediaVest
John Ebbert, Executive Editor & CEO, AdExchanger
Steven Levy, Tech Editor, Medium
Facebook executive Patrick Harris tells AdExchanger’s audience about plans for 2016 and what makes this year special as the social platform giant continues to grow.
Patrick Harris, Director, Global Agency Development, Facebook
Zach Rodgers, Managing Editor, AdExchanger
Kamakshi Sivaramakrishnan, Founder & CEO, Drawbridge
Explore the intersection of media and technology as Amazon executive Seth Dallaire returns to AdExchanger’s stage to review advertising and marketing tech plans in the year ahead for the online retail giant.
Seth Dallaire, VP of Global Advertising, Amazon
Kelly Liyakasa, Associate Editor, AdExchanger
The investment, growth, exit cycle of marketing technology is often vast and frequently surprising. This panel will take a look at the kinds of companies and technology that are most likely to be acquired this year, and the factors to look for when trying to spot an upcoming IPO or acquisition.
Rohit Kulkarni, Analyst, RBC Capital Markets
Peter Stabler, Analyst, Wells Fargo Securities
Robert Peck, Analyst, SunTrust
Farrell Hudzik, Managing Director, Accenture Interactive
Oscar Rondon, Senior Director, TV Strategy, TubeMogul
Scott Spencer will sit down with Wall Street analyst Daniel Salmon and share Google’s plans for 2016 in the advertising and marketing space as the Google advertising stack continues to expand and innovate.
Scott Spencer, Director, Product Management – Sustainable Advertising, Google
Dan Salmon, Managing Director, BMO Capital Market
Much of the finger-pointing for ad fraud is directed to the open exchanges, but these platforms are working hard to solve the problem. This panel of experts will share the strategies and features the exchanges are implementing to cut down on fradulent activity.
Boris Mouzykantskii, CEO, Iponweb
Tim Cadogan, CEO, OpenX
Brian O’Kelley, CEO, AppNexus
Sarah Sluis, Associate Editor, AdExchanger
As app marketers and brands focus more on Return on Advertising Spend (ROAS) and look beyond installs to maximizing transactions within their app, advertising technology companies need to start thinking of how to get users attention with more dynamic content and functions. Apps that can be promoted as beautiful native cards or banner ads that are visually appealing but also contain relevant content and data will engage a user and bring them to the right content within an app. Join Quixey’s Deepak Thakral for this exciting conversation.
Deepak Thakral, VP Monetization, Quixey
Salesforce Marketing Cloud CEO Scott McCorkle takes his turn at Industry Preview to discuss how his company’s ad and marketing tech strategy will be evolving in the year ahead.
Scott McCorkle, CEO, Salesforce Marketing Cloud
Ryan Joe, Senior Editor, AdExchanger
TV/video convergence is no longer just a catch-phrase – it’s happening, and at scale. This panel of seasoned executives will discuss the state of converged buying and selling and discuss what they see evolving in 2016.
Jeremy Steinberg, Global Head of Sales, The Weather Company
Donnie Williams, Chief Digital Officer, Horizon Media
David Morris, EVP, Chief Revenue Officer, CBS Interactive
Katrina Cujak, EVP Advertising Sales, Turner Broadcasting
Rich Greenfield, Managing Director, Media and Technology Analyst, BTIG Research
Ameet Ranadive talks about Twitter plans for 2016 with emphasis on its evolving advertising and marketing tech products.
Ameet Ranadive, VP of Product, Twitter
Allison Schiff, Associate Editor, AdExchanger
Under the WPP Group umbrella, GroupM is one of the world’s largest media investment group with more than $100 billion in annual billings, and takes responsibility for one in three ads globally. With that in mind, GroupM’s Chief Digital Officer Rob Norman, one of digital media’s leading voices, opines on 2016 and delivers Industry Preview’s closing keynote.
Rob Norman, Global Chief Digital Officer, GroupM
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal
New York, New York, USA, 10017
Tel: +1 212 883 1234
A Hotel Rate To Make Your CFO Happy
AdExchanger has secured a block of hotel rooms as a convenience to our Industry Preview attendees. The discounted room rate is $199 per night and is based on availability for reservations made prior to 01/07/16. To make your reservations, please contact the Grand Hyatt Hotel at (212.883.1234) and ask for the AdExchanger Industry Preview group rate.
Here is the link to make reservations electronically.