JANUARY 21-22 | NEW YORK (sold out)

Adexchanger's inaugural front-of-the-year gathering exploring the brightest ideas, biggest trends, and smartest analysis that is shaping the future of the digital marketing technology industry


Industry Preview 2015
will be January 21-22, 2015.


Title Sponsors:
 

For New Technology Creators and Marketers that Use It


2 Days Focused on What to Expect in the Next 12 Months

Hear from Today’s Leading Tech Futurists


Hear from the Industry’s Leading Innovators & Analysts

Kevin Akeroyd
GM, Oracle Marketing Cloud, Oracle

Kevin Akeroyd is Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services.

Prior to Oracle, Mr. Akeryod was SVP Field Operations at Badgeville. Before Badgeville, Mr. Akeryod was GM of the Data.com business unit for Salesforce.com, COO of Jigsaw prior to the Salesforce.com acquisition and has held a variety of CXO level positions at companies including Gallery Player, the Loan Page, Acxiom, Angara, Noosh and RR Donnelly and Sons PreMedia.


Scott Burke
SVP Display Advertising and Data Technology at Yahoo

Scott Burke is Senior Vice President, Display Advertising and Advertising Technology. He oversees innovation and product development for Yahoo’s display advertising and data platform products, including Right Media, Apt, and Yahoo Web Analytics.

In his seven years at Yahoo, Scott has led engineering for Yahoo’s Local Markets and Commerce properties as well as Content, Video, and Data Platforms. Prior to Yahoo, Scott worked at two mobile startups, SEVEN Networks and PacketHop, and was Vice President of Engineering for WebMD. Scott started his career as a computational physicist at Hewlett-Packard.

He holds a bachelor’s degree in physics from Harvey Mudd College in Claremont, California.


Bill Demas
President and CEO, TURN

Bill joined Turn in 2008 with a proven track record of successfully launching disruptive technologies that create new hypergrowth markets.  At Turn, Bill and his team have built the most innovative global platform for digital advertising execution and audience targeting.  Under his leadership, Turn has increased its revenue more than twenty-fold, grown its client base to more than 200 advertising agencies and brands, and expanded to nineteen offices around the world. For these accomplishments, Turn was recognized in 2012 by Deloitte as the fastest growing software company in Silicon Valley, and Bill was named an Ernst & Young Entrepreneur of The Year finalist for northern California in 2012 and 2013.


Mike Driscoll
CEO and co-founder, Metamarkets

 

Michael Driscoll has a decade of experience developing large-scale databases and predictive algorithms for digital media, financial, and life sciences firms. He is the CEO and co-founder of Metamarkets, and Chairman of Dataspora LLC, a big data and analytics consultancy he founded in 2007. Previously, he founded the online retailer CustomInk.com and worked as a software engineer for the Human Genome Project.


Kevin Akeroyd
GM, Oracle Marketing Cloud, Oracle

Kevin Akeroyd is Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services.

Prior to Oracle, Mr. Akeryod was SVP Field Operations at Badgeville. Before Badgeville, Mr. Akeryod was GM of the Data.com business unit for Salesforce.com, COO of Jigsaw prior to the Salesforce.com acquisition and has held a variety of CXO level positions at companies including Gallery Player, the Loan Page, Acxiom, Angara, Noosh and RR Donnelly and Sons PreMedia.


Scott Burke
SVP Display Advertising and Data Technology at Yahoo

Scott Burke is Senior Vice President, Display Advertising and Advertising Technology. He oversees innovation and product development for Yahoo’s display advertising and data platform products, including Right Media, Apt, and Yahoo Web Analytics.

In his seven years at Yahoo, Scott has led engineering for Yahoo’s Local Markets and Commerce properties as well as Content, Video, and Data Platforms. Prior to Yahoo, Scott worked at two mobile startups, SEVEN Networks and PacketHop, and was Vice President of Engineering for WebMD. Scott started his career as a computational physicist at Hewlett-Packard.

He holds a bachelor’s degree in physics from Harvey Mudd College in Claremont, California.


Bill Demas
President and CEO, TURN

Bill joined Turn in 2008 with a proven track record of successfully launching disruptive technologies that create new hypergrowth markets.  At Turn, Bill and his team have built the most innovative global platform for digital advertising execution and audience targeting.  Under his leadership, Turn has increased its revenue more than twenty-fold, grown its client base to more than 200 advertising agencies and brands, and expanded to nineteen offices around the world. For these accomplishments, Turn was recognized in 2012 by Deloitte as the fastest growing software company in Silicon Valley, and Bill was named an Ernst & Young Entrepreneur of The Year finalist for northern California in 2012 and 2013.


Mike Driscoll
CEO and co-founder, Metamarkets

 

Michael Driscoll has a decade of experience developing large-scale databases and predictive algorithms for digital media, financial, and life sciences firms. He is the CEO and co-founder of Metamarkets, and Chairman of Dataspora LLC, a big data and analytics consultancy he founded in 2007. Previously, he founded the online retailer CustomInk.com and worked as a software engineer for the Human Genome Project.


John Ebbert
Publisher and Executive Editor, AdExchanger

 

John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008.  AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium, ContextWeb and as an entrepreneur.


David Fischer
VP, Business and Marketing Partnerships, Facebook

David Fischer is the Vice President of Business and Marketing Partnerships at Facebook. He is responsible for Facebook's rapidly growing advertising business and manages the Sales and Marketing teams worldwide. Prior to joining Facebook in 2010, David was Vice President of Global Online Sales and Operations at Google. Starting in 2002, he built and directed Google's online sales channel, which represents the majority of Google's customers worldwide, and helped build Google's online advertising network into the largest in the world. He played a major role in globalizing Google's business and operations, opening offices in the U.S., Europe, and Asia.


John Ebbert
Publisher and Executive Editor, AdExchanger

 

John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008.  AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium, ContextWeb and as an entrepreneur.


David Fischer
VP, Business and Marketing Partnerships, Facebook

David Fischer is the Vice President of Business and Marketing Partnerships at Facebook. He is responsible for Facebook's rapidly growing advertising business and manages the Sales and Marketing teams worldwide. Prior to joining Facebook in 2010, David was Vice President of Global Online Sales and Operations at Google. Starting in 2002, he built and directed Google's online sales channel, which represents the majority of Google's customers worldwide, and helped build Google's online advertising network into the largest in the world. He played a major role in globalizing Google's business and operations, opening offices in the U.S., Europe, and Asia.


Lisa Hook
President and CEO, Neustar

Ms. Hook has served as Chief Executive Officer since October 2010, as a director of Neustar since November 2010, and as President since joining Neustar in January 2008. Prior to joining Neustar, Ms. Hook served as President and Chief Executive Officer of Sunrocket, Inc., a voice over IP (“VoIP”) service provider, from 2006 to 2007. From 2001 to 2004, she held several executive-level posts at America Online, Inc., a web services company, including President, AOL Broadband, Premium and Developer Services; President, AOL Anywhere; and Senior Vice President and Chief Operating Officer, AOL Mobile. After leaving America Online in 2004, Ms. Hook briefly consulted for AOL and served on various corporate boards. Earlier, she was partner at Brera Capital Partners, LLC and managing director at Alpine Capital Group LLC. Ms. Hook also served in executive and special advisory roles at Time Warner, Inc., was legal adviser to the Chairman of the Federal Communications Commission, and was a senior attorney at Viacom International, Inc. Ms. Hook also serves on the boards of directors for Reed Elsevier PLC, Reed Elsevier NV and Reed Elsevier Group plc.


Scott Howe
CEO and President, Acxiom

As CEO and president of Acxiom, Scott drives a strong, results-oriented culture for Acxiom’s approximately 6,200 associates as the company deepens and expands its offerings of global marketing and technology products. Delivering on his vision, Acxiom is fundamentally changing the business of marketing by delivering 1:1 cross-channel marketing at scale.


Lisa Hook
President and CEO, Neustar

Ms. Hook has served as Chief Executive Officer since October 2010, as a director of Neustar since November 2010, and as President since joining Neustar in January 2008. Prior to joining Neustar, Ms. Hook served as President and Chief Executive Officer of Sunrocket, Inc., a voice over IP (“VoIP”) service provider, from 2006 to 2007. From 2001 to 2004, she held several executive-level posts at America Online, Inc., a web services company, including President, AOL Broadband, Premium and Developer Services; President, AOL Anywhere; and Senior Vice President and Chief Operating Officer, AOL Mobile. After leaving America Online in 2004, Ms. Hook briefly consulted for AOL and served on various corporate boards. Earlier, she was partner at Brera Capital Partners, LLC and managing director at Alpine Capital Group LLC. Ms. Hook also served in executive and special advisory roles at Time Warner, Inc., was legal adviser to the Chairman of the Federal Communications Commission, and was a senior attorney at Viacom International, Inc. Ms. Hook also serves on the boards of directors for Reed Elsevier PLC, Reed Elsevier NV and Reed Elsevier Group plc.


Scott Howe
CEO and President, Acxiom

As CEO and president of Acxiom, Scott drives a strong, results-oriented culture for Acxiom’s approximately 6,200 associates as the company deepens and expands its offerings of global marketing and technology products. Delivering on his vision, Acxiom is fundamentally changing the business of marketing by delivering 1:1 cross-channel marketing at scale.


Jonathan Hunt
Head of Digital Strategy, VICE

Jonathan is responsible for leading digital activation and social strategy globally for VICE's network of media channels, social initiatives, and brand programs.

VICE was launched in 1994 as a ‘punk zine’ and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency, a consumer insights and research services department, and a book-publishing division.


Walker Jacobs
CRO and President of Sales, Clear Channel Outdoor

 

Walker Jacobs is Chief Revenue Officer and President of Sales for Clear Channel Outdoor - North America. Previously he served as Executive Vice President of Turner Broadcasting Systems Inc.'s Turner Digital, where he led one of the fastest-growing areas of Turner's business. There he oversaw all digital sales efforts, as well as integrated marketing solutions with all of the company's cable networks, including TNT, TBS, CNN, Cartoon Network, Adult Swim and TruTV. Jacobs led sales efforts across the Internet, video-on-demand and mobile platforms for the company's portfolio of leading sports, news, entertainment and kids' sites, including CNN.com, NBA.com, NASCAR.com, NCAA.com, PGA.com, Bleacher Report, Funny or Die, and many others. Under Jacobs' management, revenue increased fivefold in his six years at Turner Digital.


Wilma Jordan
Founder and CEO, Jordan, Edmiston Group

Wilma Jordan, Founder and CEO of The Jordan, Edmiston Group, Inc. (JEGI), leads the most successful independent investment bank for the media, marketing and technology sectors. Since 1987, JEGI has completed more than 500 M&A transactions for global corporations; emerging companies; entrepreneurial owners; and private equity and venture capital firms.

 Ms. Jordan’s Best Practices approach to M&A advisory services has been instrumental in forging the firm’s reputation for overall excellence, integrity, and the ability to maximize value for its clients. Her vast experience includes having founded, owned, managed, advised and served on the Boards of Directors of media, marketing, interactive and technology businesses.

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Nadya Kohl
Global Vice President, Strategy and Business Development, Experian Marketing Services

Nadya Kohl is responsible for driving global strategy, business development and M&A for Experian’s Marketing Services business, bringing more than 18 years of experience within marketing technology and customer analytics to this role. During her tenure at Experian, she was a founder of the Experian’s Digital Advertising Services group and spearheaded the launch of the company’s marketing analytics consulting function that today caters to a wide cross-section of clients in the Media, Consumer Products, Retail, and High Tech fields. Prior to Experian, Nadya held a variety of key leadership roles at both start-ups and premier communications services firms, where she created new multi-channel solutions for various clients, including Bertelsmann, Verizon, and Sprint.

 


Jonathan Hunt
Head of Digital Strategy, VICE

Jonathan is responsible for leading digital activation and social strategy globally for VICE's network of media channels, social initiatives, and brand programs.

VICE was launched in 1994 as a ‘punk zine’ and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency, a consumer insights and research services department, and a book-publishing division.


Walker Jacobs
CRO and President of Sales, Clear Channel Outdoor

 

Walker Jacobs is Chief Revenue Officer and President of Sales for Clear Channel Outdoor - North America. Previously he served as Executive Vice President of Turner Broadcasting Systems Inc.'s Turner Digital, where he led one of the fastest-growing areas of Turner's business. There he oversaw all digital sales efforts, as well as integrated marketing solutions with all of the company's cable networks, including TNT, TBS, CNN, Cartoon Network, Adult Swim and TruTV. Jacobs led sales efforts across the Internet, video-on-demand and mobile platforms for the company's portfolio of leading sports, news, entertainment and kids' sites, including CNN.com, NBA.com, NASCAR.com, NCAA.com, PGA.com, Bleacher Report, Funny or Die, and many others. Under Jacobs' management, revenue increased fivefold in his six years at Turner Digital.


Wilma Jordan
Founder and CEO, Jordan, Edmiston Group

Wilma Jordan, Founder and CEO of The Jordan, Edmiston Group, Inc. (JEGI), leads the most successful independent investment bank for the media, marketing and technology sectors. Since 1987, JEGI has completed more than 500 M&A transactions for global corporations; emerging companies; entrepreneurial owners; and private equity and venture capital firms.

 Ms. Jordan’s Best Practices approach to M&A advisory services has been instrumental in forging the firm’s reputation for overall excellence, integrity, and the ability to maximize value for its clients. Her vast experience includes having founded, owned, managed, advised and served on the Boards of Directors of media, marketing, interactive and technology businesses.

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Nadya Kohl
Global Vice President, Strategy and Business Development, Experian Marketing Services

Nadya Kohl is responsible for driving global strategy, business development and M&A for Experian’s Marketing Services business, bringing more than 18 years of experience within marketing technology and customer analytics to this role. During her tenure at Experian, she was a founder of the Experian’s Digital Advertising Services group and spearheaded the launch of the company’s marketing analytics consulting function that today caters to a wide cross-section of clients in the Media, Consumer Products, Retail, and High Tech fields. Prior to Experian, Nadya held a variety of key leadership roles at both start-ups and premier communications services firms, where she created new multi-channel solutions for various clients, including Bertelsmann, Verizon, and Sprint.

 


Michael Lazerow
CMO, Salesforce ExactTarget Marketing Cloud, Salesforce.com

 

Mr. Michael M. Lazerow, also known as Mike, is the Co-Founder of Buddy Media Inc. and serves as its Chairman of the Board and Chief Executive Officer. Mr. Lazerow is Mentor of TechStars, LLC. He serves as an Advisor at FlashNotes, Inc. He co-founded SirenServ, Inc. (formerly, GolfServ Online, Inc.) and served as its Chief Executive Officer and was responsible for the identification and recruitment of syndication and content partners.


Rebecca Lieb
Industry Analyst, The Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.

 

Rebecca previously launched and oversaw Econsultancy's US operations. She was VP and editor-in-chief of the ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.

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Eugene Lomize
Head of Monetisation, Yandex

 

Eugene Lomize is Head of Monetisation at Yandex. He joined the company in 2000 as a project manager and was responsible for launching a number of popular services, including Yandex.Catalog, Yandex.Dictionaries and the Yandex Advertising Network. Eugene has degrees in Chemistry and History from Moscow State University.


Bob Lord
CEO of AOL Networks

As CEO of AOL Networks, Bob Lord heads AOL’s industry-leading global advertising and technology arm, which reaches marketers and publishers in over 30 countries through Advertising.com, ADTECH, AOL On, Be On and Pictela. Bob applies principles from his most recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology to position AOL Networks at the intersection of premium and programmatic. In this unique position, AOL Networks simplifies digital advertising and enables the world’s top marketers and premium publishers to reach consumers across all screens and formats.


Michael Lazerow
CMO, Salesforce ExactTarget Marketing Cloud, Salesforce.com

 

Mr. Michael M. Lazerow, also known as Mike, is the Co-Founder of Buddy Media Inc. and serves as its Chairman of the Board and Chief Executive Officer. Mr. Lazerow is Mentor of TechStars, LLC. He serves as an Advisor at FlashNotes, Inc. He co-founded SirenServ, Inc. (formerly, GolfServ Online, Inc.) and served as its Chief Executive Officer and was responsible for the identification and recruitment of syndication and content partners.


Rebecca Lieb
Industry Analyst, The Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.

 

Rebecca previously launched and oversaw Econsultancy's US operations. She was VP and editor-in-chief of the ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.

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Eugene Lomize
Head of Monetisation, Yandex

 

Eugene Lomize is Head of Monetisation at Yandex. He joined the company in 2000 as a project manager and was responsible for launching a number of popular services, including Yandex.Catalog, Yandex.Dictionaries and the Yandex Advertising Network. Eugene has degrees in Chemistry and History from Moscow State University.


Bob Lord
CEO of AOL Networks

As CEO of AOL Networks, Bob Lord heads AOL’s industry-leading global advertising and technology arm, which reaches marketers and publishers in over 30 countries through Advertising.com, ADTECH, AOL On, Be On and Pictela. Bob applies principles from his most recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology to position AOL Networks at the intersection of premium and programmatic. In this unique position, AOL Networks simplifies digital advertising and enables the world’s top marketers and premium publishers to reach consumers across all screens and formats.


Neal Mohan
VP of Display Advertising Products at Google

Neal Mohan is Vice President of Display Advertising Products at Google. He is responsible for the company’s display advertising offerings across all desktop, tablet and mobile devices. Neal’s efforts focus on growing the overall digital media industry by building innovative media and technology solutions for Google's partners around the world.

Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick (acquired by Google in 2008) where he built the company's strategic plan, led the product management team, and grew the business rapidly.


Wesley Moore
VP, IMM & Digital Marketing Solutions, Teradata

Wes Moore is a visionary leader, assisting companies in gaining a competitive advantage through the use of digital and traditional data. He has provided guidance and direction to many top companies across the globe to shape their marketing strategies. As technology transforms how companies engage with their customers, Wes is directing Teradata's strategy for Integrated Marketing Management solutions to assist companies in gaining a competitive advantage through the use of digital and traditional data. A thought leader on data-driven marketing he has been interviewed on the subject by leading publications, such as CIO and Direct Marketing News. Moore has a Bachelor of Science from the University of North Carolina at Chapel Hill.


Neal Mohan
VP of Display Advertising Products at Google

Neal Mohan is Vice President of Display Advertising Products at Google. He is responsible for the company’s display advertising offerings across all desktop, tablet and mobile devices. Neal’s efforts focus on growing the overall digital media industry by building innovative media and technology solutions for Google's partners around the world.

Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick (acquired by Google in 2008) where he built the company's strategic plan, led the product management team, and grew the business rapidly.


Wesley Moore
VP, IMM & Digital Marketing Solutions, Teradata

Wes Moore is a visionary leader, assisting companies in gaining a competitive advantage through the use of digital and traditional data. He has provided guidance and direction to many top companies across the globe to shape their marketing strategies. As technology transforms how companies engage with their customers, Wes is directing Teradata's strategy for Integrated Marketing Management solutions to assist companies in gaining a competitive advantage through the use of digital and traditional data. A thought leader on data-driven marketing he has been interviewed on the subject by leading publications, such as CIO and Direct Marketing News. Moore has a Bachelor of Science from the University of North Carolina at Chapel Hill.


Jed Nahum
Senior Director, Global Programmatic Sales, Microsoft

 

Driving the Microsoft Advertising Exchange global sales team to achieve against ambitious goals for newly launched Microsoft Advertising Exchange markets. Launched 14 new markets globally and running the Real Time Bidding (RTB) sales function in JP, UK, DE, FR, NL, IT, ES, SE, BE, DK, NO, AU, NZ, CA, BR.


John Nardone
Chairman and CEO of [x+1]

A classically trained brand marketer, John Nardone is recognized as an innovator and leading marketing strategist. Over the course of his career – which has included positions with major brands such as P&G and Pepsi, as well as with trail-blazing agencies and consultancies such as Modem Media and Marketing Management Analytics – Nardone has helped set the industry agenda. As the chairman and CEO of [x+1], Nardone is again at the vanguard. His vision – of marketing decisions fueled by actionable data and expressed through every audience touchpoint – is redefining the way enterprises understand and engage with their customers.


Jed Nahum
Senior Director, Global Programmatic Sales, Microsoft

 

Driving the Microsoft Advertising Exchange global sales team to achieve against ambitious goals for newly launched Microsoft Advertising Exchange markets. Launched 14 new markets globally and running the Real Time Bidding (RTB) sales function in JP, UK, DE, FR, NL, IT, ES, SE, BE, DK, NO, AU, NZ, CA, BR.


John Nardone
Chairman and CEO of [x+1]

A classically trained brand marketer, John Nardone is recognized as an innovator and leading marketing strategist. Over the course of his career – which has included positions with major brands such as P&G and Pepsi, as well as with trail-blazing agencies and consultancies such as Modem Media and Marketing Management Analytics – Nardone has helped set the industry agenda. As the chairman and CEO of [x+1], Nardone is again at the vanguard. His vision – of marketing decisions fueled by actionable data and expressed through every audience touchpoint – is redefining the way enterprises understand and engage with their customers.


Joanna O'Connell
Director of Research, AdExchanger

Joanna O’Connell is Director of Research at AdExchanger.  Previously, she was a Principal Analyst at Forrester Research, serving Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010.

 

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.


Ari Paparo
EVP, Product Management, Bazaarvoice

 

Ari Paparo is the EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to AdAge.com and other industry publications as well as a speaker at advertising industry conferences.


Jim Payne
VP Exchange, Twitter

Jim leads the Exchange team (MoPub) at Twitter. The MoPub team joined Twitter in 2013. Jim founded MoPub to help mobile publishers build their ads businesses. Prior to MoPub, Jim was at AdMob, where he focused on next-generation mobile advertising products. Prior to AdMob, Jim was on the product team at Google, where he built the Maps Premier business and led Google's real-time search initiatives. Jim has a B.S. in Computer Science from MIT.


Jonah Peretti
Co-Founder & CEO of BuzzFeed

Jonah Peretti is Founder and CEO of BuzzFeed, the media company for the social age that provides a pioneering mix of breaking news, entertainment and shareable content. After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti's leadership, BuzzFeed has grown to over 300 people worldwide, 60M monthly unique visitors with editors creating shareable entertaining lists and reporters covering everything from to politics to longform features and international news. BuzzFeed has also pioneered social content marketing to build shareable campaigns for the world's leading brands.


Joanna O'Connell
Director of Research, AdExchanger

Joanna O’Connell is Director of Research at AdExchanger.  Previously, she was a Principal Analyst at Forrester Research, serving Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010.

 

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.


Ari Paparo
EVP, Product Management, Bazaarvoice

 

Ari Paparo is the EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to AdAge.com and other industry publications as well as a speaker at advertising industry conferences.


Jim Payne
VP Exchange, Twitter

Jim leads the Exchange team (MoPub) at Twitter. The MoPub team joined Twitter in 2013. Jim founded MoPub to help mobile publishers build their ads businesses. Prior to MoPub, Jim was at AdMob, where he focused on next-generation mobile advertising products. Prior to AdMob, Jim was on the product team at Google, where he built the Maps Premier business and led Google's real-time search initiatives. Jim has a B.S. in Computer Science from MIT.


Jonah Peretti
Co-Founder & CEO of BuzzFeed

Jonah Peretti is Founder and CEO of BuzzFeed, the media company for the social age that provides a pioneering mix of breaking news, entertainment and shareable content. After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti's leadership, BuzzFeed has grown to over 300 people worldwide, 60M monthly unique visitors with editors creating shareable entertaining lists and reporters covering everything from to politics to longform features and international news. BuzzFeed has also pioneered social content marketing to build shareable campaigns for the world's leading brands.


Brian Quinn
CRO, Triad Retail Media

Brian Quinn joined Triad Retail Media as Chief Revenue Officer in July, 2010, where he oversees all sales and marketing activities for the company’s digital retail site partners, including Walmart, Sam’s Club, eBay, Sears, ASDA (UK), CVS, Toys’R’Us and Dollar General. Prior to joining Triad, Quinn was Vice President/General Manager, Digital Ad Sales at The Wall Street Journal. He joined The Journal when Dow Jones acquired CBS MarketWatch in 2005, where he served as Vice President-Eastern Sales. Most of his early career was spent at Advertising Age, where he led east coast ad sales, prior to launching and managing the publication’s digital business. Quinn was the founder and first President of 212, New York’s Interactive Ad Club and currently serves as co-chairman of the IAB’s Sales Executive Council. A graduate of the State University of New York at Albany, Quinn resides in Fairfield, CT with his wife Michelle, three daughters and one male dog.


Brad Rencher
SVP & General Manager, Adobe

 

As senior vice president and general manager, Brad Rencher is responsible for driving Adobe's Digital Marketing business, one of the world's largest enterprise SaaS businesses and Adobe's fastest-growing business unit. He leads a global engineering and business organization focused on creating the industry's leading end-to-end digital marketing platform — the Adobe® Marketing Cloud. Rencher has also driven strategic Adobe acquisitions including the January 2012 acquisition of Efficient Frontier, a leader in optimizing digital advertising across search, display and social media.


Zach Rodgers
Managing Editor, AdExchanger

 

Zach Rodgers is Managing Editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem” including agencies, advertisers, publishers, and technology companies. He has covered digital media and advertising for 13 years, most recently as Managing Editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.


Daniel Salmon
Equity Research Analyst, BMO Capital Markets

Dan Salmon is an Equity Research Analyst with BMO Capital Markets covering the Media and Internet Marketing sector. He publishes regularly about entertainment conglomerates, ad agency holding companies, data marketing and ad-supported internet companies. His flagship “Digital Marketing Hub” series was first released in 2009 and is currently in v2.3. Dan has appeared in the Wall Street Journal’s “Best on the Street” rankings twice and was the #1 ranked Media analyst by The Financial Times & Starmine in 2011. Prior to joining BMO in 2004, he began his career in equity research at Salomon Smith Barney. Dan graduated from Princeton in 1999 with a bachelor’s degree in Political Economy.

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Brian Quinn
CRO, Triad Retail Media

Brian Quinn joined Triad Retail Media as Chief Revenue Officer in July, 2010, where he oversees all sales and marketing activities for the company’s digital retail site partners, including Walmart, Sam’s Club, eBay, Sears, ASDA (UK), CVS, Toys’R’Us and Dollar General. Prior to joining Triad, Quinn was Vice President/General Manager, Digital Ad Sales at The Wall Street Journal. He joined The Journal when Dow Jones acquired CBS MarketWatch in 2005, where he served as Vice President-Eastern Sales. Most of his early career was spent at Advertising Age, where he led east coast ad sales, prior to launching and managing the publication’s digital business. Quinn was the founder and first President of 212, New York’s Interactive Ad Club and currently serves as co-chairman of the IAB’s Sales Executive Council. A graduate of the State University of New York at Albany, Quinn resides in Fairfield, CT with his wife Michelle, three daughters and one male dog.


Brad Rencher
SVP & General Manager, Adobe

 

As senior vice president and general manager, Brad Rencher is responsible for driving Adobe's Digital Marketing business, one of the world's largest enterprise SaaS businesses and Adobe's fastest-growing business unit. He leads a global engineering and business organization focused on creating the industry's leading end-to-end digital marketing platform — the Adobe® Marketing Cloud. Rencher has also driven strategic Adobe acquisitions including the January 2012 acquisition of Efficient Frontier, a leader in optimizing digital advertising across search, display and social media.


Zach Rodgers
Managing Editor, AdExchanger

 

Zach Rodgers is Managing Editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem” including agencies, advertisers, publishers, and technology companies. He has covered digital media and advertising for 13 years, most recently as Managing Editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.


Daniel Salmon
Equity Research Analyst, BMO Capital Markets

Dan Salmon is an Equity Research Analyst with BMO Capital Markets covering the Media and Internet Marketing sector. He publishes regularly about entertainment conglomerates, ad agency holding companies, data marketing and ad-supported internet companies. His flagship “Digital Marketing Hub” series was first released in 2009 and is currently in v2.3. Dan has appeared in the Wall Street Journal’s “Best on the Street” rankings twice and was the #1 ranked Media analyst by The Financial Times & Starmine in 2011. Prior to joining BMO in 2004, he began his career in equity research at Salomon Smith Barney. Dan graduated from Princeton in 1999 with a bachelor’s degree in Political Economy.

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Matt Seiler
Global CEO, IPG Mediabrands

 

Perhaps because he came from the account and strategic side of the advertising industry, Matt Seiler has been bucking existing trends in the media agency business since the day he joined UM in 2008 as Global CEO. Matt delivers differing perspectives on the media world and consistently challenges the conventions and norms throughout this business and the role it holds in the global economy.


Ken Sena
Managing Director, Internet Analyst, Evercore Partners

Ken Sena is a Managing Director in the Equity Research group, leading the equities coverage of Internet companies, such as Google, Amazon, Facebook and many others. His work explores consumer and Enterprise-facing services and behaviors that are the result of changing trends within technology infrastructure, hardware, and software and relates these changes to companies and investment opportunities within Advertising & Media, Travel, Retail, and Payments. He has spent the last four years at Evercore Institutional Equities (EIE) and was among the first of its founding partners. In addition to research, Ken Co-Heads EIE’s Product Management Committee which has responsibilities across Research, Sales, & Trading. Ken is a member of EIE’s Investment Policy Committee which has Research Department oversight as well. Prior to joining Evercore, Ken was an analyst at Credit Suisse and Bear Stearns. Ken also has more than seven years of combined corporate experience at MTV Networks and Time Inc., following his Investment Banking analyst position at Salomon Smith Barney. Ken graduated from the University of Pennsylvania magna cum laude in 1999, receiving a BA and BSE from its School of Arts & Sciences and its Wharton School.


Matt Seiler
Global CEO, IPG Mediabrands

 

Perhaps because he came from the account and strategic side of the advertising industry, Matt Seiler has been bucking existing trends in the media agency business since the day he joined UM in 2008 as Global CEO. Matt delivers differing perspectives on the media world and consistently challenges the conventions and norms throughout this business and the role it holds in the global economy.


Ken Sena
Managing Director, Internet Analyst, Evercore Partners

Ken Sena is a Managing Director in the Equity Research group, leading the equities coverage of Internet companies, such as Google, Amazon, Facebook and many others. His work explores consumer and Enterprise-facing services and behaviors that are the result of changing trends within technology infrastructure, hardware, and software and relates these changes to companies and investment opportunities within Advertising & Media, Travel, Retail, and Payments. He has spent the last four years at Evercore Institutional Equities (EIE) and was among the first of its founding partners. In addition to research, Ken Co-Heads EIE’s Product Management Committee which has responsibilities across Research, Sales, & Trading. Ken is a member of EIE’s Investment Policy Committee which has Research Department oversight as well. Prior to joining Evercore, Ken was an analyst at Credit Suisse and Bear Stearns. Ken also has more than seven years of combined corporate experience at MTV Networks and Time Inc., following his Investment Banking analyst position at Salomon Smith Barney. Ken graduated from the University of Pennsylvania magna cum laude in 1999, receiving a BA and BSE from its School of Arts & Sciences and its Wharton School.


Mary Shirley
VP Digital Media Activation, Horizon Media

Mary Shirley is focused on evolving capabilities and vision within digital marketing for Horizon clients like GEICO, Capital One, A&E, HISTORY, Lifetime and Ace Hardware. After getting her start at Bates and JWT, where she oversaw strategic planning across media channels, Mary helped develop one of the first private ad exchanges at Quigo Technologies where she managed integration and optimization across top web publishers. As VP of Digital Media Activation at Horizon Media, Mary combines her background in traditional advertising practices and online technology to galvanize innovation, and promote growth of Horizon’s digital practice.


Bill Simmons
CTO, DataXu

Dr. Bill Simmons is the brain behind DataXu’s core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software. In 2010 he founded the open source OpenRTB project, now adopted as an IAB standard and in use by over 50 ad tech companies world-wide.


Mary Shirley
VP Digital Media Activation, Horizon Media

Mary Shirley is focused on evolving capabilities and vision within digital marketing for Horizon clients like GEICO, Capital One, A&E, HISTORY, Lifetime and Ace Hardware. After getting her start at Bates and JWT, where she oversaw strategic planning across media channels, Mary helped develop one of the first private ad exchanges at Quigo Technologies where she managed integration and optimization across top web publishers. As VP of Digital Media Activation at Horizon Media, Mary combines her background in traditional advertising practices and online technology to galvanize innovation, and promote growth of Horizon’s digital practice.


Bill Simmons
CTO, DataXu

Dr. Bill Simmons is the brain behind DataXu’s core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software. In 2010 he founded the open source OpenRTB project, now adopted as an IAB standard and in use by over 50 ad tech companies world-wide.


Mark Singer
Digital Marketing Lead, US Deloitte Digital

MARK is a digital marketing leader who has over 18 years of experience in marketing, customer engagement and user experience. He brings a perfect combination of creative abilities mixed with marketing know how and technological acumen to his role working alongside the talented and very capable people at Deloitte Digital. He is a recovering agency guy that has led award winning experience based programs for many of today’s leading brands. During his tenure leading several well known accounts and agency operating units.


Eric Solomon
SVP, Global Digital Audience Measurement, Nielsen

 

A seasoned leader in digital and media product development with 20 years’ experience working with global media brands, Eric Solomon is Nielsen’s Senior Vice President of Global Audience Measurement. In this role, Mr. Solomon has global responsibility for Nielsen’s products measuring the content and advertising audience reach across for TV, digital and mobile platforms, including strategy and product development worldwide. Prior to joining Nielsen in 2009, Mr. Solomon was responsible for digital product development at the U.S. based A&E Television Networks, and previously worked for Major League Baseball in digital product development.


Jay Stevens
GM International, Rubicon Project

Charged with spearheading the international expansion efforts for Rubicon Project, Jay brings more than fifteen years of interactive marketing and  international business experience to his role. He has been responsible for building Rubicon Project’s presence from the ground up across the UK, France, Germany and Australia.

Before joining Rubicon in May of 2009, Jay served as SVP at MySpace/Fox Interactive Media, where he launched and oversaw operations and expansion across 12 European territories. Prior to MySpace, Jay served as the director of International for Silverpop here he greenfielded their business into the UK.


Omar Tawakol
CEO, BlueKai

Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expertise. Omar earned a Masters of Computer Science from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford,he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar's research on context for computer agents was published in the American Association of Artificial Intelligence.Omar is the co-founder and CEO of BlueKai, the industry's leading data activation system that supplies both Fortune 100 companies and leading publishers with solutions for managing and activating 1st and 3rd party data for creating highly effective customer and marketing campaigns.


Mark Singer
Digital Marketing Lead, US Deloitte Digital

MARK is a digital marketing leader who has over 18 years of experience in marketing, customer engagement and user experience. He brings a perfect combination of creative abilities mixed with marketing know how and technological acumen to his role working alongside the talented and very capable people at Deloitte Digital. He is a recovering agency guy that has led award winning experience based programs for many of today’s leading brands. During his tenure leading several well known accounts and agency operating units.


Eric Solomon
SVP, Global Digital Audience Measurement, Nielsen

 

A seasoned leader in digital and media product development with 20 years’ experience working with global media brands, Eric Solomon is Nielsen’s Senior Vice President of Global Audience Measurement. In this role, Mr. Solomon has global responsibility for Nielsen’s products measuring the content and advertising audience reach across for TV, digital and mobile platforms, including strategy and product development worldwide. Prior to joining Nielsen in 2009, Mr. Solomon was responsible for digital product development at the U.S. based A&E Television Networks, and previously worked for Major League Baseball in digital product development.


Jay Stevens
GM International, Rubicon Project

Charged with spearheading the international expansion efforts for Rubicon Project, Jay brings more than fifteen years of interactive marketing and  international business experience to his role. He has been responsible for building Rubicon Project’s presence from the ground up across the UK, France, Germany and Australia.

Before joining Rubicon in May of 2009, Jay served as SVP at MySpace/Fox Interactive Media, where he launched and oversaw operations and expansion across 12 European territories. Prior to MySpace, Jay served as the director of International for Silverpop here he greenfielded their business into the UK.


Omar Tawakol
CEO, BlueKai

Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expertise. Omar earned a Masters of Computer Science from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford,he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar's research on context for computer agents was published in the American Association of Artificial Intelligence.Omar is the co-founder and CEO of BlueKai, the industry's leading data activation system that supplies both Fortune 100 companies and leading publishers with solutions for managing and activating 1st and 3rd party data for creating highly effective customer and marketing campaigns.


Kamakshi Sivaramakrishnan
Founder and CEO at Drawbridge

Extensive experience in adaptation/application of cutting edge academic ideas, statistical techniques and machine learning algorithms to digital advertising problems. Expertise in designing quantitative algorithms for areas ranging from computational advertising, statistical signal processing and nonparametric estimation techniques to information theory. Established track record in identification of crucial revenue and business opportunities using scientific analytical approaches. Building and mentoring highly effective scientific engineering teams geared towards a revenue optimization agenda.

Specialties:Statistics, convex optimization, risk analysis


Jennifer Wise
Mobile Marketing Analyst, Forrester Research

Jenny is an analyst serving Marketing Leadership Professionals. Her research focuses on emerging marketing tactics, with a primary emphasis on mobile devices, tablets, and gamification. Her research examines the consumer adoption and usage of devices and features, and the organizational maturity, technologies, and frameworks required for marketers to successfully deploy these tactics in service of their marketing strategies.

 

In the course of her research, Jenny has conducted quantitative surveys and data analyses of consumer behavior, and interviewed hundreds of marketers and agency thought leaders. She has authored published reports about audience targeting, mobile media buying, mobile marketing tactics and organization, gamification, and tablet marketing.


Lisa Valentino
Lisa Valentino, CRO, Condé Nast Entertainment

 

Ms. Valentino recently joined Condé Nast Entertainment as Chief Revenue Officer. Prior to that that time, she managed sales teams for ESPN in New York and Atlanta to develop new and incremental business by selling multimedia programs across all ESPN-branded entities. She has oversight of ESPN’s print and digital sales, including espnW and programmatic buying, as well as strategic sales efforts for Global X Games and ESPN’s International digital properties. Previously, Valentino served as VP, Digital and Mobile Advertising Sales, managing digital and mobile ad sales revenue for the company.   Valentino helped define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace.  She joined the company in June, 2006.


Alan Yan
Founder & CEO, AdChina

Alan Yan is the founder of AdChina and has been the chairman and CEO since its inception in
Silicon Valley in 2007.

AdChina built and operations China's largest independent DSP/ SSP/DMP digital advertising
technology platform covering both PC and mobile internet. Prior to AdChina, Alan worked at eBay,
Philips, and Lucent in various managerial positions in US, Singapore, and China.

Alan received an MBA degree from MIT Sloan School of Management and a bachelor of science
degree in computer science and electrical engineering from Ocean University of Qingdao in China.
Alan is a board director of the global board of Mobile Marketing Association.


Kamakshi Sivaramakrishnan
Founder and CEO at Drawbridge

Extensive experience in adaptation/application of cutting edge academic ideas, statistical techniques and machine learning algorithms to digital advertising problems. Expertise in designing quantitative algorithms for areas ranging from computational advertising, statistical signal processing and nonparametric estimation techniques to information theory. Established track record in identification of crucial revenue and business opportunities using scientific analytical approaches. Building and mentoring highly effective scientific engineering teams geared towards a revenue optimization agenda.

Specialties:Statistics, convex optimization, risk analysis


Jennifer Wise
Mobile Marketing Analyst, Forrester Research

Jenny is an analyst serving Marketing Leadership Professionals. Her research focuses on emerging marketing tactics, with a primary emphasis on mobile devices, tablets, and gamification. Her research examines the consumer adoption and usage of devices and features, and the organizational maturity, technologies, and frameworks required for marketers to successfully deploy these tactics in service of their marketing strategies.

 

In the course of her research, Jenny has conducted quantitative surveys and data analyses of consumer behavior, and interviewed hundreds of marketers and agency thought leaders. She has authored published reports about audience targeting, mobile media buying, mobile marketing tactics and organization, gamification, and tablet marketing.


Lisa Valentino
Lisa Valentino, CRO, Condé Nast Entertainment

 

Ms. Valentino recently joined Condé Nast Entertainment as Chief Revenue Officer. Prior to that that time, she managed sales teams for ESPN in New York and Atlanta to develop new and incremental business by selling multimedia programs across all ESPN-branded entities. She has oversight of ESPN’s print and digital sales, including espnW and programmatic buying, as well as strategic sales efforts for Global X Games and ESPN’s International digital properties. Previously, Valentino served as VP, Digital and Mobile Advertising Sales, managing digital and mobile ad sales revenue for the company.   Valentino helped define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace.  She joined the company in June, 2006.


Alan Yan
Founder & CEO, AdChina

Alan Yan is the founder of AdChina and has been the chairman and CEO since its inception in
Silicon Valley in 2007.

AdChina built and operations China's largest independent DSP/ SSP/DMP digital advertising
technology platform covering both PC and mobile internet. Prior to AdChina, Alan worked at eBay,
Philips, and Lucent in various managerial positions in US, Singapore, and China.

Alan received an MBA degree from MIT Sloan School of Management and a bachelor of science
degree in computer science and electrical engineering from Ocean University of Qingdao in China.
Alan is a board director of the global board of Mobile Marketing Association.


Ray Wang
Principal analyst & CEO, Constellation Research

 

R "Ray" Wang is a Principal Analyst, Founder, and Chairman of Constellation Research, Inc.  He's also the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray's a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.  He advises Global 2000 companies on business strategy and technology selection.  Ray is a regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service, and other global media outlets.


Doug Weaver
Founder and CEO, Upstream Group

Doug is a highly-regarded strategist and opinion leader in the world of online advertising. Over the past 14 years he's worked with over 400 leading companies, including Yahoo!, USA TODAY, CBS Interactive, YuMe, Dow Jones, WebMD, National Public Radio, Tremor Media, ESPN, About.com, Collective and The New York Times.


Ray Wang
Principal analyst & CEO, Constellation Research

 

R "Ray" Wang is a Principal Analyst, Founder, and Chairman of Constellation Research, Inc.  He's also the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray's a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.  He advises Global 2000 companies on business strategy and technology selection.  Ray is a regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service, and other global media outlets.


Doug Weaver
Founder and CEO, Upstream Group

Doug is a highly-regarded strategist and opinion leader in the world of online advertising. Over the past 14 years he's worked with over 400 leading companies, including Yahoo!, USA TODAY, CBS Interactive, YuMe, Dow Jones, WebMD, National Public Radio, Tremor Media, ESPN, About.com, Collective and The New York Times.


Brett Wilson
CEO, TubeMogul

Brett leads the strategic direction for TubeMogul. Under his leadership TubeMogul has grown revenues over 300% annually since inception and attracted world class board members, investors and employees. He is a serial entrepreneur and has created shareholder and customer value through multiple companies. In the late 90's, Brett started an ecommerce company called YouCanSave.com which he built to $70 million in revenue and sold to HIG Capital. Brett also founded Mariner Marketing - a digital marketing agency that became the digital agency of record for several brands. Additionally, Brett spent three years as a technology consultant Accenture leading system implementations for Fortune 100 clients.


Bill Wise
CEO of Mediaocean

Bill Wise is CEO of Mediaocean, the leading software platform for the advertising community--processing approximately $130 billion in annual ad spend across all media channels, from television to print to out-of-home to radio to all forms of digital. Bill has spent over a decade leading and unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings during that time. He comes to Mediaocean from his role as CEO of media systems provider MediaBank, which, along with Donovan Data Systems/DDS, was one of Mediaocean's two founding companies.

 


Joe Zawadzki
CEO, MediaMath

MediaMath CEO Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding Joe is regularly invited to speak at industry conferences, roundtables and major events.

 

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands.


Michael Zimbalist
VP, Research & Development Operations, New York Times

Michael Zimbalist founded The New York Times Company’s R&D group upon joining the Company in 2006 and in 2012 established its New Ventures group to commercialize inventions from R&D. He also served as business leader of the Company’s Boston.com website from 2006- 2009, and its UCompareHealthCare site from 2009 – 2011. Michael is on the board of directors of quadrantOne. He occupies the Times Company’s observer seat on the board of Betaworks and served in a similar capacity on the board of Brightcove, Inc. Before joining the Times Company, he co-founded the Online Publishers Association (OPA) and served as its president from 2001 to 2006.


Brett Wilson
CEO, TubeMogul

Brett leads the strategic direction for TubeMogul. Under his leadership TubeMogul has grown revenues over 300% annually since inception and attracted world class board members, investors and employees. He is a serial entrepreneur and has created shareholder and customer value through multiple companies. In the late 90's, Brett started an ecommerce company called YouCanSave.com which he built to $70 million in revenue and sold to HIG Capital. Brett also founded Mariner Marketing - a digital marketing agency that became the digital agency of record for several brands. Additionally, Brett spent three years as a technology consultant Accenture leading system implementations for Fortune 100 clients.


Bill Wise
CEO of Mediaocean

Bill Wise is CEO of Mediaocean, the leading software platform for the advertising community--processing approximately $130 billion in annual ad spend across all media channels, from television to print to out-of-home to radio to all forms of digital. Bill has spent over a decade leading and unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings during that time. He comes to Mediaocean from his role as CEO of media systems provider MediaBank, which, along with Donovan Data Systems/DDS, was one of Mediaocean's two founding companies.

 


Joe Zawadzki
CEO, MediaMath

MediaMath CEO Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding Joe is regularly invited to speak at industry conferences, roundtables and major events.

 

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands.


Michael Zimbalist
VP, Research & Development Operations, New York Times

Michael Zimbalist founded The New York Times Company’s R&D group upon joining the Company in 2006 and in 2012 established its New Ventures group to commercialize inventions from R&D. He also served as business leader of the Company’s Boston.com website from 2006- 2009, and its UCompareHealthCare site from 2009 – 2011. Michael is on the board of directors of quadrantOne. He occupies the Times Company’s observer seat on the board of Betaworks and served in a similar capacity on the board of Brightcove, Inc. Before joining the Times Company, he co-founded the Online Publishers Association (OPA) and served as its president from 2001 to 2006.




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Agenda, Tuesday, January 21

Day 1

Download The Complete Agenda (PDF)

9:00Welcome
  • Opening remarks by John Ebbert, Executive Editor, AdExchanger.
9:05Industry Preview Featured Speaker
  • Nick Bilton, Columnist for the Bits Blog at the New York Times, will share his thoughts on how technology will change consumer habits in the years ahead and what that means for the Digital Marketing Technology Industry.
9:40 Consumer Life Cycle Management Research
  • New research on consumer life cycle management will be presented by Joanna O'Connell, Director of Research for AdExchanger.
10:10A Look Ahead With Neustar
  • Presentation by Lisa A. Hook, President and Chief Executive Officer, Neustar
10:55Mobility Trends In Marketing
11:15A Look Ahead With Aol
  • Bob Lord, CEO, Aol Networks, Aol
  • Interviewed by Joanna O'Connell, Director of Research, AdExchanger
11:40On The Content
  • Presentation by Jonathan Hunt, Head Of Digital Strategy, VICE
11:55Cross-Device Targeting And The Cookie
  • A panel discussion.

 

12:35Lunch
1:50The Next Generation Sales Team
  • A panel discussion.

 

2:25Publishing Evolution
2:45Media Turning Native
3:25A Look Ahead With Oracle
  • Presentation by Kevin Akeroyd, GM, Oracle Marketing Cloud, Oracle.
3:50Marketing Tech Through A Global Lens
  • A panel discussion

 

4:20Industry Preview Featured Speaker
  • Hilary Mason, Data Scientist in Residence at Accel Partners, will share her thoughts on how the role of data for digital marketing will evolve in 2014.

Agenda, Wednesday, January 22

Day 2

Download The Complete Agenda (PDF)

9:00Welcome Back
  • Opening remarks by John Ebbert, Executive Editor, AdExchanger.
9:05A Look Ahead With Google
  • Presentation by Neal Mohan, VP, Display Advertising, Google.
9:30Crossing The Acquisition Divide: Automation Meets Programmatic
  • A panel discussion.

 

10:10A Look Ahead With Adobe
  • Presentation by Brad Rencher, SVP & GM, Digital Marketing, Adobe.
11:00Real Time Analytics
  • A conversation with Mike Driscoll, CEO, Metamarkets, and Metamarkets client Jim Payne, VP Exchange, Twitter
11:25Data Management Platforms
  • A panel discussion.

 

  • Joanna O'Connell, Director of Research, AdExchanger - Moderator
  • Scott Howe, CEO, Acxiom
  • Omar Tawakol, CEO, BlueKai
  • Bill Demas, CEO, Turn
  • John Nardone, CEO, x+1

 

12:05A Look Ahead With Salesforce.com
  • Presentation by Michael Lazerow, CMO, Salesforce ExactTarget Marketing Cloud, Salesforce.com.
12:30Lunch
1:30TV's Online Trends
1:50The Unfolding Strategy and Services Sector
  • A panel discussion.

 

2:20 A Look Ahead With Yahoo!
  • Presentation by Scott Burke, SVP, Display Advertising and Data Technology, Yahoo!
3:20A Look Ahead With Facebook
  • David Fischer, VP, Business and Marketing Partnerships, Facebook.
  • Interviewed by Zach Rodgers, Managing Editor, AdExchanger.
3:45Future of Convergent Buying
  • A panel discussion.

 

4:25Industry Preview Featured Speaker
  • Kevin Slavin, Assistant Professor & Founder Playful Systems at MIT Media Lab, will deliver the parting thoughts by giving his outlook on what the Digital Marketing Technology Industry will look like in the next 5 years.

Location and Details

Venue

INDUSTRY PREVIEW 2014
Taking place January 21-22, 2014, at the Times Center in New York City, this event is aimed at the creators of new digital marketing technologies and the forward-thinking marketers that leverage those technologies to make better consumer experiences.

FOOD & DRINKS
Food and drink will be provided throughout both days, with a cocktail hour following the end of the day’s content.

THE VENUE
The TimesCenter
242 West 41st Street
New York, NY 10036

REGISTRATION OPENS 8:00am

CONTENT 9:00am

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