JANUARY 21-22 NEW YORK CITY
2 Days Focused on What to Expect in the Next 12 Months for
Digital Marketing Technology
JANUARY 21-22 NEW YORK CITY
2 Days Focused on What to Expect in the Next 12 Months for
Digital Marketing Technology
Chairman & CEO
Chairman & CEO, AOL Inc.
Tim Armstrong is Chairman and CEO of AOL Inc., a leading global media technology company headquartered in New York City. Today, AOL serves over 220M global consumers and is a leader in the digital content, video, and advertising industries. AOL owns and operates some of the largest and most influential brands and platforms on the internet, including AOL.com, AOL Mail, The Huffington Post, TechCrunch, Adap.tv, Advertising.com and AOL On. Under Tim’s leadership, AOL was spun out from Time Warner in 2009 to become an NYSE-listed public company.
Prior to joining AOL, Tim served as President of Google’s Americas Operations and served on the company’s global operating committee. Prior to Google, Tim served as an executive of multiple internet and media companies, including Snowball, Disney’s ABC/ESPN Internet Ventures, and Paul Allen’s Starwave Corporation.
Tim serves on the board of Priceline, a publically traded NASDAQ company. Tim is a graduate of Connecticut College where he has served as a trustee and Lawrence Academy where he has also served as a trustee. Tim is currently on the Board of Directors of Waterside Charter School in Stamford, CT. An ardent champion of community service Tim was honored by the Ad Council with their 60th Annual Public Service Award in 2013.
Silicon Valley Bureau Chief
Silicon Valley Bureau Chief, Fusion
Alexis Madrigal recently joined the Fusion network as Silicon Valley Bureau Chief. Formerly he was senior editor at The Atlantic. He’s a founder of Longshot Magazine, a high-speed media experiment that garnered attention from the New York Times, Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also cofounded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.
Madrigal is a visiting scholar at University of California, Berkeley’s Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Washington, DC.
LUMA Partners LLC
Partner, LUMA Partners LLC
Bio coming soon.
VP, Strategy and Product Management
VP, Strategy and Product Management, IBM ExperienceOne
Chris is the Vice President of Strategy and Product Management for IBM Enterprise Marketing Management division. In this capacity Chris is responsible for IBM’s industry leading portfolio of software solutions that helps our clients create and manage innovative Marketing solutions to better engage and build lifetime value with their customers.
Prior to this, Chis was the Vice President of Marketing Systems and part of IBM’s Corporate Marketing & Communications leadership team. In this role, Chris acted as the Chief Technology Officer for IBM Marketing responsible for developing and implementing new technologies used by the marketers across all IBM divisions. His team was responsible for setting the technology strategy, developing new marketing processes and supporting the Marketing systems user community in developing cutting edge marketing campaigns and programs using marketing automation, digital, mobile and social. Prior to this role, Chris was Vice President of Marketing Transformation where he led major global and cross enterprise transformation projects for M&C. These included, developing new standards and methods for market management, designing a new operating model for marketing using global and regional Marketing Centers and the global deployment marketing automation to over 2,000 marketing professionals.
Research Analyst, Forrester Research
Cory Munchbach is a member of the Customer Insights research team. She looks at how companies must fuse marketing strategy and technology to drive competitive advantage. Her research agenda focuses on best practices for using technology to drive a complete brand experience across the customer life cycle, the marketing technology vendor landscape, integrated marketing strategy supported by technology, and the evolution of the marketing technology discipline. Cory has been quoted and referenced in Forbes, Wired, Mediapost, Ad Age, 1to1 Media, and MarketingWeek and frequently speaks at various industry conferences.
VP of Advertising and Global Operations
VP of Advertising and Global Operations, Facebook
David Fischer is the Vice President of Business and Marketing Partnerships at Facebook. He is responsible for Facebook’s rapidly growing advertising business and manages the Sales and Marketing teams worldwide. Prior to joining Facebook in 2010, David was Vice President of Global Online Sales and Operations at Google. Starting in 2002, he built and directed Google’s online sales channel, which represents the majority of Google’s customers worldwide, and helped build Google’s online advertising network into the largest in the world. He played a major role in globalizing Google’s business and operations, opening offices in the U.S., Europe, and Asia. David previously served as Deputy Chief of Staff of the U.S. Treasury Department. At Treasury, he served as an advisor to the Secretary of the Treasury and worked on a variety of economic policy issues within the federal government. Prior to that, David was an Associate Editor at U.S. News & World Report, where he covered economics and business from Washington, DC. He served as a consultant to the Russian Government on the implementation of its privatization program in the early 1990s. David holds a bachelor’s degree from Cornell University and a master’s in business administration from Stanford University. He is recognized as a Young Global Leader by the World Economic Forum and is a Henry Crown Fellow at the Aspen Institute. David serves on the boards of the Ad Council, Squaw Valley, Equal Opportunity Schools, and is a member of the National Advisory Council of the US Ski Team. David and his wife Joannie live in Northern California with their two sons.
Head of Operations
Head of Operations, Pinterest
Don (@donfaul) is Head of Operations at Pinterest, where he oversees the community and operational teams focused on putting Pinners first while creating an engaging and valuable environment for brands, through scaled and timely responses and building feedback-driven products and solutions for the entire ecosystem. Prior to Pinterest, Don spent more than 4 years at Facebook, where he was Vice President of Online Operations, and also served as Manager of Online Sales and Operations at Google. Before holding managerial positions at major tech companies, Don served as Platoon Commander in the United States Marine Corps.
President & CEO
BBDO-ATL at Omnicom
President & CEO, BBDO-ATL at Omnicom
Bio coming soon.
EVP, Director of Performance
EVP, Director of Performance, MRM//McCann
Greg is responsible for overseeing MRM//McCann’s Performance practice in the East – providing segmentation, predictive modeling, data analysis, campaign tracking and database marketing operations support for our clients. His extensive experience and deep understanding of the data & analytics discipline makes Greg an invaluable addition to the MRM//McCann team and a great asset; delivering the future of business analytics for clients around the world. Greg is a passionate Digital Marketing and CRM analytics professional with extensive experience in Retail, CPG, Beauty and Automotive industries. He brings expertise in quantitative science across a variety of communications and media strategies focused on building relationship marketing and customer loyalty programs. He joined MRM//McCann from dunnhumbyUSA, a leading global customer science company; and has previously held senior positions at R/GA, Millward Brown and Rapp Collins.
Director, Bureau of Consumer Protection
Director, Bureau of Consumer Protection, FTC
Bio coming soon.
Chairman & CEO
Chairman & CEO, Vox
Jim runs all aspects of Vox Media, one of the fastest growing online publishers, focused on the sports, personal technology and gaming categories. Vox has enjoyed remarkable growth by delivering the most valuable digital storytelling, online communities, advertising and audiences. SB Nation, its sports brand, boasts over 30mm users per month across 300 individually branded, fan-centric sports communities, each covering a specific professional or college team, league or sport.
Director of Research
Director of Research, AdExchanger
Joanna O’Connell is director of research at AdExchanger. Previously, she was a principal analyst at Forrester Research, serving marketing leadership professionals and covering display marketing, ad targeting, optimization and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010. Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns.
Publisher & Executive Editor
Publisher & Executive Editor, AdExchanger
John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb, as well as as an entrepreneur.
CEO & Co-Founder
CEO & Co-Founder, TellApart
Josh McFarland co-founded TellApart with over 10 years of marketing technology and start-up experience. Prior to TellApart, Josh served as an Entrepreneur in Residence at Greylock Partners, advising the firm in the areas of consumer internet products and their monetization. For over five years preceding, he was a lead Product Manager at Google and oversaw many of its advertising offerings, including AdWords, Audio Ads and Google’s display ads efforts. He earned his Bachelor’s degree with distinction in Economics at Stanford University, where he was a Mayfield Fellow.
Associate Editor, AdExchanger
Kelly covers commerce, digital video and TV for AdExchanger. Previously she was a reporter for Information Today, where she wrote about enterprise technology and strategy for CRM magazine. Prior to that, she was a reporter and editorial photographer for a New York metro Business Journal and luxury lifestyle magazine, profiling as diverse a set of individuals as Donald Trump and Academy Award-winning actor Jeff Bridges. Kelly holds a BA in Multimedia Journalism from Florida Atlantic University.
GM and Senior VP
Oracle Marketing Cloud
GM and Senior VP, Oracle Marketing Cloud
Kevin Akeroyd is General Manger and Senior Vice President for the Oracle Marketing Cloud. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Prior to Oracle, Mr. Akeroyd was SVP Field Operations at Badgeville. Before Badgeville, Mr. Akeroyd was GM of the Data.com business unit for Salesforce.com, COO of Jigsaw prior to the Salesforce.com acquisition and has held a variety of CXO level positions at companies including Gallery Player, the Loan Page, Acxiom, Angara, Noosh and RR Donnelly and Sons PreMedia. He holds a BA in Business from the University of Washington and completed the Executive program in strategy and organizations at the Stanford Graduate Business School. Follow on Twitter @akeroyd
Associate Analyst, AdExchanger
As Associate Analyst on the Marketing Leadership team, I focus on email and search marketing. This involves researching marketplace trends, helping enterprise level marketers develop and strengthen their email and search marketing strategies, and providing guidance on the saturated landscape of vendors that can help marketers most effectively run their digital marketing programs. In addition, I consult with clients on vendor selection, marketplace positioning, and adaptive strategy development. I’ve been cited in various outlets including Harvard Business Review, MediaPost, Newsday, and Search Engine Land.
Research Director, Gartner
Martin Kihn leads the data-driven marketing practice at Gartner, focusing on ad tech, cross-channel, predictive and attribution analytics. He was VP and Director of Strategy and Analytics at various Publicis Groupe agencies, including Digitas, specializing in website and digital marketing analytics and the optimization of display and social campaigns. After earning his M.B.A. from Columbia Business School in 2001, he worked for a time as a management consultant – an experience described in his book “House of Lies,” which was the basis for a Showtime series of the same name that premiered in January 2012.
Salesforce Marketing Cloud
CMO, Salesforce Marketing Cloud
Michael is a serial entrepreneur whose last company, Buddy Media, was acquired by Salesforce.com (NYSE: CRM) for $745 million. He currently serves as the Chief Marketing Officer of the Salesforce ExactTarget Marketing Cloud. The ExactTarget Marketing Cloud is the 1:1 marketing platform for CMOs to attract, engage and retain customers. It includes best-in-class digital marketing apps and a data infrastructure that make it possible for marketers to create a single view of their customers, manage and optimize their customer journeys and deliver personalized content on every channel and every device – email, mobile, social, web, advertising and connected products.
Senior VP, Digital Ad Sales & Operations
Disney ABC TV Group
Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group
Bio coming soon.
Senior Editor, AdExchanger
Bio coming soon.
VP, North American Advertising Sales
VP, North American Advertising Sales, Amazon
Seth Dallaire is vice president, North American Advertising Sales, for Amazon Media Group. He is responsible for growing the advertising business across Amazon.com and its owned-and-operated properties, as well as the mobile, Kindle, and Fire tablet platforms, in North America. Dallaire joined Amazon in February of 2012 from Yahoo! where he was vice president, global accounts and agencies. At Yahoo! his responsibilities included management of the company’s programmatic sales efforts as well as the mid-market and inside sales teams. Prior to Yahoo! he led Microsoft’s central U.S. media sales teams and its national retail sales organization. This is Seth’s second tenure at Amazon. His previous role at the company was in business development. Dallaire holds a BA from Vassar College and an MBA from New York University. He lives in San Francisco with his wife Courtney and son Dashiell (10).
Director, Digital Media Analytics
Director, Digital Media Analytics, Epsilon
Sunny Youn, Director of Digital Media Analytics at Epsilon. Sunny has 20 years of experience in the consumer marketing, tech, telecom, media and entertainment fields. Part of the early Internet revolution, she has U.S. Patents for online e-commerce exchanges and online bidding prior to the launch of eBay and Priceline. Additionally, Sunny was a top Product Manager at AT&T, and was promoted to the Office of the Chairman at Bell Labs, where she focused on strategic partnerships for 12 divisions across hardware and software vendors. Sunny has an MBA from the MIT Sloan School, and is currently Director of Digital Analytics in the Online Solutions Group at Epsilon, supporting omnichannel, campaign optimization and customer segmentation.
VP, Product Marketing & Strategy
VP, Product Marketing & Strategy, Adobe
As vice president of Marketing Strategy, Suresh Vittal creates and drives implementation of go-to-market initiatives across the Digital Marketing business at Adobe, including the six solutions and core services within the Adobe Marketing Cloud, Adobe Primetime, PhoneGap for Enterprise and Digital Publishing Suite. Vittal joined Adobe through the company’s acquisition of Neolane in 2013 where he served as chief product officer. Vittal oversaw integration of the Neolane’s technology to create Adobe Campaign – the sixth Adobe Marketing Cloud solution. Prior to Neolane, he was instrumental in establishing and scaling the Customer Intelligence practice at Forrester Research, which focused on enterprise marketing technologies, database marketing strategies, and customer analytics.
Hearst Magazines Digital Media
President, Hearst Magazines Digital Media
As president of Hearst Magazines Digital Media, Troy Young oversees content, technology, operations, product, and business development strategies for the magazine division’s digital portfolio, which includes 18 brand websites such asCosmopolitan, ELLE, and Esquire, and attracts nearly 100 million unique visitors and 740 million page views monthly. Young, a media executive and entrepreneur with 20 years of digital publishing and advertising experience, was previously president of Say Media, and before that, chief experience officer of the Omnicom digital agency Organic.
Co-Founder, CEO, MarketShare
Wes Nichols is an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, creating solutions for Fortune 500 Chief Marketing Officers for over two decades. Wes is the author of the March 2013 cover story of Harvard Business Review on next-generation analytics to support the decision-making of senior executives.
Wes is co-founder/CEO of MarketShare. MarketShare’s analytics and software-as-a-service solutions are used by CMOs to drive resource allocation decisions and marketing investments. MarketShare’s technology has directed the investment of over $100 billion in marketing over the past several years. MarketShare is pushing the boundaries on big data and cloud computing to deliver faster and better value to customers, including half of the Fortune 50 companies. MarketShare is backed by Elevation Partners, FTV Capital, and Silver Lake, the world’s largest technology investor.
Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TEQUILA, one of the world’s largest digital agency networks, working with Nissan, Sony, Pfizer, Adidas, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first digital agencies, which was acquired by Omnicom Group. Wes is on Wharton’s Future of Advertising Global Advisory Board, a member of the Board of Directors of BJ’s Restaurants (NASDAQ: BJRI), and a Trustee of Randolph-Macon College. An active Young Presidents Organization (YPO) member, Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively.
Managing Editor, AdExchanger
Zach Rodgers is managing editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem,” including agencies, advertisers, publishers and technology companies. He has covered digital media and advertising for 13 years, most recently as managing editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and the Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy.
He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com and Datamation, an enterprise technology publication.
Head of Global Advertiser Marketing
Head of Global Advertiser Marketing, Bloomberg
Zazie Lucke is Head of Global Marketing of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms.
Since joining Bloomberg L.P in October 2013, Zazie has overseen all marketing efforts for the company’s media division, and has led a re-branding effort under Bloomberg Media CEO Justin Smith’s strategy to build the leading, next generation media company for global business. She is also responsible for generating market-leading ideas, insights and data-driven marketing capability across all platforms.
In May 2014, Zazie oversaw the launch of a new suite of native advertising products called Bloomberg Denizen, part of the Media Group’s effort to expand into new markets and reach more consumers. A content marketing solution for advertisers, Bloomberg Denizen combines journalistic expertise with deep, data-driven consumer insight to create content that is targeted towards the global business professionals advertisers aim to reach.
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