2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology

Presented by Throtle

John Ebbert, Publisher & Founder, AdExchanger

Jon Ronson is a Welsh journalist, author, documentary filmmaker, screenwriter, and radio presenter. His books include "The Men Who Stare At Goats," "Lost At Sea," and "So You've Been Publicly Shamed." More details to come on his opening keynote presentation.

Jon Ronson, Journalist, Author, Filmmaker, Screenwriter, and Radio Presenter

Facebook continues to evolve its products and its ad model. In this exclusive fireside chat, David Fischer will discuss the company's latest priorities as it seeks to "pivot to meaning" for both users and brands.

David Fischer, Vice President, Business and Marketing Partnerships, Facebook
Interviewed by: Allison Schiff, Senior Editor, AdExchanger

Hear about topics important to marketers such as AI, digital advertising and cross-channel experiences, and explore what leading brands are doing and what they plan on investing in, in the year ahead.

Martin Kihn, SVP Product Strategy, Salesforce Marketing Cloud

Presented by Salesforce

Marie Gulin-Merle, CMO of iconic fashion/apparel brand Calvin Klein, will share her perspective of the fast-changing media and advertising landscape in conversation with Knotch CEO Anda Gansca.

Marie Gulin-Merle, CMO, Calvin Klein
Interviewed by: Anda Gansca, CEO & Founder, Knotch

2018 was the year when the advertising industry began looking seriously at new TV delivery methods like OTT, and new tactics like addressability. That fascination will explode even more in 2019, as digital TV delivery matures. But there's a lot of unexplored territory in this brave new world. This panel unpacks the new challenges and opportunities around planning, buy and measuring both linear and non-linear TV in the year to come.

Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal
Sean Moran, Head of Partner Solutions, Viacom
Peter Naylor, SVP, Advertising Sales, Hulu
Donna Speciale, President of Advertising Sales, Turner
Moderator: Tracey Scheppach, CEO & Co-founder, Matter More Media

Connected TV, the ability to watch premium, long-form video on a large screen, has dissolved the distinctions between traditional and digital TV. With global OTT video ad spend expected to top $29B by 2022, advertisers and content producers need to be at the forefront of a tectonic shift in consumer behavior.

Mark Zagorski, CEO, Telaria

Presented by Telaria

For years, Amazon Advertising was a sleeping dragon. But that dragon unfurled its wings in 2018 and became one of the advertising world's most visible and intriguing players. What more can Amazon Advertising offer, and what more can it do, as it wraps up a big 2018 and sets its sights on a larger 2019.

Colleen Aubrey, Vice President, Performance Advertising, Amazon
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

A top industry executive will take the stage and address one of the coming year's key themes.

Responsible for the research coverage of the Enterprise and Application Software Industries at Evercore ISI, analyst Kirk Materne has seen the transformation of a data-fueled industry focused - in part - on marketing. With this lens, Materne will review the challenges and opportunities for this sector in 2019.

Kirk Materne, Managing Director, Equity Research, Evercore Partners

mParticle's customer data platform integrates all of a marketer's data and orchestrates it across channels, partners, and systems. More details on this presentation to come.

Michael Katz, CEO, mParticle

Presented by mParticle

Marketers are already using blockchain to enhance global accountability of their media dollars. In this panel, two brands will discuss the work they are doing with IBM to leverage blockchain technology to increase transparency and accountability of their media dollars.

Babs Rangaiah, Executive Partner, Global Marketing iX, IBM
Moderator: James Hercher, Reporter, AdExchanger

Created by statute to regulate interstate communications by radio, television, wire, satellite, and cable, the U.S. Federal Communications Commission (FCC) slate for 2019 is robust. A commission member will engage in a discussion on key issues for the year ahead.

Media agencies are rising to new challenges. They must emphasize the quality of data sources and media placements, deliver transparency to brands, resolve growing complexity in TV and implement outcome-based measurement approaches - all without sacrificing reach. In this session, GroupM Global CEO Kelly Clark will discuss his agency network's vision for 2019.

Kelly Clark, Global CEO, GroupM
Interviewed by: Alison Weissbrot, Reporter, AdExchanger

Twitter may be as close as humanity will get to a "global conversation." In this session, the company's top revenue executive will discuss its unique place in society, its evolving ad platform and how it helps marketers build connections with its users.

Matt Derella, Global Vice President, Revenue and Content Partnerships, Twitter
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

BlackRock CMO Frank Cooper will discuss his company's efforts to "connect wealth to well being" and how other industries can benefit from a similar approach. He will also share thoughts on the ever-expanding role of technology in branding and human attention.

Frank Cooper III, CMO, BlackRock
Interviewed by: Sean Finnegan, Co-Founder & Partner, Chameleon Collective

Dambisa Moyo sets out the new political and economic challenges facing the world, and the specific, radical solutions needed to resolve these issues and reignite global growth. She offers a radical menu of ten ways to improve democracy: making it better able to address the range of headwinds that the global economy faces (including technology and the prospects of a jobless underclass, demographic shifts, gapping income inequality, an unsustainable debt burden, natural resource scarcity and declining productivity) and deliver more economic growth and prosperity.

Dambisa Moyo, PhD, Global Economist, Author & Investor in the Future

Join your fellow attendee for cocktails, refreshments and light fare at the official Industry Preview Welcome Party.
Complimentary admission for all Industry Preview ticket holders.

Presented by Throtle

John Ebbert, Publisher & Founder, AdExchanger

The first two female professional political operatives to manage presidential campaigns, Mary Matalin and Donna Brazile bring a wealth of political experience on opposite sides of the political aisle at every level of government. Today, with their 30-year close friendship as a backdrop, they share with audiences their thoughts on the year ahead.

Donna Brazile, Political Strategist
Mary Matalin, Author, TV & Radio Host, Political Contributor
Moderator: Krystal Ball, News Anchor, The Hill

AT&T put its chips in with advertising when it hired Brian Lesser from WPP, who subsequently purchased AppNexus and led the formation of Xandr. With an entire business unit devoted to new modes of advertising, AT&T has a big year ahead and a sweeping vision. What will Xandr offer the advertising community in the year ahead, and how will it help AT&T itself become a direct-to-consumer company?

Brian Lesser, CEO, Xandr
Interviewed by: Zach Rodgers, Exexutive Editor, AdExchanger

Marketing is changing. CMOs adapted in 2018 by leaning into advanced data, technology, and measurement. Yet only 25% of them trust their ability to measure ROI across media. Megan Clarken, Global President of Nielsen Watch, will show how and why 2019 will be the year that marketers double-down on high-quality metrics that prove their value. This requires measurement that’s fast, flexible, trustworthy, and most importantly...actionable.

Megan Clarken, Global President, Watch, Nielsen

Presented by Nielsen

Oracle's focus on data makes it unique among big enterprise tech companies, and gives the company a powerful value proposition: Connecting huge companies both internally and to their customers. The global business unit Oracle Data Cloud underpins much of this ability. But data wrangling is difficult and it's going to be even ore difficult in the years to come, with the addition of new regulations, privacy concerns and data from new channels. One of the chief architects of Oracle's data strategy, Eric Roza, outlines what to expect in 2019.

Eric Roza, General Manager & SVP, Oracle Data Cloud
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

Marketing is hurtling toward crisis. You know you must become customer obsessed to thrive in a world in which your customers hold all the power, but the steps marketers have taken to do so are the very things that are eroding customer trust and pushing them further away. This session will explore how we got to this paradox and how to unravel it in 2019 to get back on the path to responsible and effective customer obsession.

Melissa Parrish, VP, Group Director, Forrester

Retailers have leveraged their strengths in data, inventory management and fulfillment to match the growth momentum of Amazon and other digital pureplays. In this session, a senior leader in retail will discuss changes to CPG and retail marketing as consumers optimize their purchases across online and in-store.

Signal is the real-time technology leader in data onboarding & identity resolution. More details on this presentation to come.

Presented by Signal

Dunkin is revered for its ability to fuse a data-driven mindset with award winning creative. In this session, its CMO Tony Weisman will share his key focus and priorities for the year ahead in conversation with MediaLink Chief Transformation Officer, and former Mondelez CMO, Dana Anderson.

Tony Weisman, CMO, Dunkin'
Interviewed by: Dana Anderson, Chief Transformation Officer, MediaLink

One of the key topics for the year ahead comes under review with a discussion of the challenges and the opportunities.

Three of the industry most respected digital media CEOs and entrepreneurs will take the stage to discuss their evolving publishing platforms and the forces at work on the fast-moving news media landscape.

Get a new view on the year ahead from an industry-leading executive.

Sponsored presentation

Verizon-owned Oath saw a lot of change in 2018. Its long-time leader Tim Armstrong stepped down and in his place, K. Guru Gowrappan took on the top job. Despite this transformation however, Oath is a major publisher whose assets include Yahoo, HuffPost, TechCrunch and it remains a crucial part of the marketer media plan. Oath's new top dog will describe his vision for Verizon's media business unit, and what advertisers can expect from it in 2019.

Guru Gowrappan, CEO, Oath
Interviewed by: Sarah Sluis, Senior Editor, AdExchanger

Marketing technology consolidation continued apace in 2018. Marketo went to Adobe, AppNexus went to AT&T and Acxiom went to Interpublic Group, to take a few prominent examples. In this session, leading investors discuss the evolving role of VC and private equity in the media and marketing landscape.

Darren Glatt, Partner, Searchlight Capital Partners
Ann Winblad, Co-Founder & Managing Partner, Hummer Winblad Venture Partners
Interviewed by: Tolman Geffs, Co-President, JEGI

The direct-to-consumer influence is real, and huge enterprises have woken up to the competitive challenges new DTC brands represent - and the opportunities to learn from them. Having a one-to-one connection with consumers is more important than ever when it comes to attracting new prospects, maintaining loyalty and controlling your data amid fresh privacy concerns.

Andy Prochazka, Co-Founder & CMO, Article
Seiya Vogt, VP of Growth, Boxed

Google's Sean Downey will take a look at the year ahead for the company and discuss its plans in advertising and marketing.

Sean Downey, Vice President, Platforms, Google
Interviewed by: Sarah Sluis, Senior Editor, AdExchanger

The latest thinking on the year ahead and how the entire ecosystem of advertising and marketing will uniquely change.

Brian Andersen, Partner, LUMA