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2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology

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SPEAKERS

ADEXCHANGER TEAM

AGENDA

Food and drink will be served throughout both days.

DAY 1 — WEDNESDAY, JANUARY 17

8:00 AM

Registration

Sponsored by Throtle

9:00 AM

Welcome

John Ebbert, Publisher, AdExchanger

9:05 AM

The Four - What To Do

Worth more than $2.3 trillion combined, the big four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business, and Founder of L2, will showcase how the traditional rules of business don’t apply to the big four and identify ways that brands and companies can fight back.

Scott Galloway, Founder, L2

9:30 AM

The CMO In The Year Ahead

A top brand marketer takes the stage to discuss the year ahead and what's most important to the Chief Marketing Officer when it comes to the nexus of marketing and technology.

9:55 AM

Special Presentation from Nielsen Marketing Cloud

Explore the year ahead with the company that follows what people watch, listen to and buy.

Damian Garbaccio, EVP, Nielsen Marketing Cloud

Presented by Nielsen Marketing Cloud

10:15 AM

Where Will The Numbers Trend?

EMarketer brings its data and research on digital for 2018 and thinks about your future.

Geoff Ramsey, Co-founder and Chief Innovation Officer, eMarketer

10:35 AM

Networking Break

11:00 AM

To The Trade

Within advertising and marketing, industry trade associations have long represented specific groups of expertise and helped craft a more innovative and efficient future for their memberships. In this discussion, the top trade association executives from the ANA, 4As and IAB come together to review the key trends and critical initiatives for the year ahead.

Marla Kaplowitz, President/CEO, 4A’s
Bob Liodice, CEO, ANA
Randall Rothenberg, President and CEO, IAB
Moderated by: Joanna O'Connell, VP, Principal Analyst, Forrester

11:35 AM

Special Presentation from mParticle

The all-screen customer data platform looks at the year ahead for the customer journey and more.

Michael Katz, Cofounder and CEO, mParticle

Presented by mParticle

11:50 AM

Amazon In 2018

Amazon's advertiser mindshare (and wallet-share) have surged dramatically, aided by its engineering prowess, customer connections and media platform. Seth Dallaire returns to the Industry Preview stage to discuss the company's latest work with brands.

Seth Dallaire, VP, Global Advertising Sales and Marketing, Amazon Media Group
Interviewed by: Kelly Liyakasa, Senior Editor, AdExchanger

12:10 PM

Special Presentation

Details to come.

12:30 PM

Lunch

1:30 PM

The Face Of The Feed

The only constant with Facebook is change. In this discussion, Carolyn Everson, VP, Global Marketing Solutions, Facebook, will address the company's work on several marketing fronts – including video, transparency, measurement and creativity.

Carolyn Everson, VP, Global Marketing Solutions, Facebook
Interviewed by: Allison Schiff, Senior Editor, AdExchanger

1:50 PM

Special Presentation from Telaria

Mark Zagorski, CEO, Telaria

Presented by Telaria

2:05 PM

Over-The-Top 2018

Networks have embraced OTT in earnest. ESPN, CBS and Turner are among those pursuing VOD and SVOD on connected TV devices. This discussion will range across the production, distribution and monetization of content delivered on cable TV as well as Roku, Apple TV and Chromecast devices.

Adam Lowy, Director, Advanced TV & Digital, Sling TV & DISH Network
Hania Poole, VP of Business Operations and General Manager, Turner Sports
Scott Rosenberg, SVP/GM Advertising, Roku
Moderated by: Lindsay Pattison, Chief Transformation Officer, GroupM Global

2:40 PM

The IPG Way

The modern holding company must employ technology prowess in concert with creativity. CEO Michael Roth will talk about the bets Interpublic Group is making as it helps global clients connect with their current and future customers.

Michael Roth, Chairman and CEO, Interpublic
Interviewed by: Alison Weissbrot, Reporter, AdExchanger

3:00 PM

Networking Break

3:20 PM

The Markets Of Digital

Investment drives innovation as industry participants know well. With that in mind, Dan Salmon provides his Wall Street perspective on some key trends to consider across the marketing technology landscape in the year to come.

Dan Salmon, Equity Research Analyst, BMO Capital Markets

3:45 PM

Ask The Oracle

Among marketing clouds, Oracle has been the most aggressive in its integration of data and measurement businesses – including Datalogix, Moat, Crosswise and AddThis. In this session, Oracle Data Cloud SVP Eric Roza and Moat cofounder Jonah Goodhart will talk about the platform vision and how they're making it a reality.

Jonah Goodhart, SVP, Oracle Data Cloud
Eric Roza, General Manager and SVP, Oracle Data Cloud
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

4:05 PM

Featured Fireside Chat Presentation

This featured fireside chat will be announced shortly and include a discussion with a key industry leader in the year ahead.

4:25 PM

Previewing The Industry: SAP CEO Bill McDermott

A special presentation from SAP CEO Bill McDermott.

Bill McDermott, CEO, SAP

4:50 PM

Welcome Party

AGENDA

Food and drink will be served throughout both days.

DAY 2 — THURSDAY, JANUARY 18

8:00 AM

Registration

Sponsored by Throtle

9:00 AM

Welcome

John Ebbert, Publisher, AdExchanger

9:05 AM

Innovation Ahead For Google

Google VP Brad Bender will discuss the company's evolving advertiser business. How will its buy-side platforms – including DoubleClick Bid Manager, Google Display Network and DoubleClick Campaign Manager – evolve to support emerging marketer needs in areas like measurement, creative versioning and connected TV? We'll find out.

Brad Bender, Vice President, Product Management, Google
Interviewed by: Sarah Sluis, Senior Editor, AdExchanger

9:25 AM

NBCU Now

Linda Yaccarino oversees $10 billion in ad sales across TV, mobile and display – but it's complicated. How does NBCU juggle traditional "Upfront" sales, advanced TV, digital programmatic and cooperative sales with key partners like Apple and Vox? Let's find out.

Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Interviewed by: Stephanie Ruhle, Anchor, MSNBC; Correspondent, NBC News

9:45 AM

Special Presentation from Salesforce

The company which connects customer interactions across channels and devices, as well as data and behaviors, looks at the year ahead.

Jon Suarez-Davis, Chief Strategy Officer, Salesforce Marketing Cloud, Salesforce

Presented by Salesforce

10:05 AM

The Big Blue Looking Glass

IBM continues to augment and develop its technology strategy in service to marketers. This fireside chat looks at "what's next" through the lens of the company's Chief Digital Officer, Bob Lord.

Bob Lord, Chief Digital Officer, IBM
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

10:25 AM

Networking Break

10:45 AM

Restoring Trust In The Ad Tech Marketplace

The last few years have given the "principals" in the programmatic transaction - marketers and publishers - plenty of reasons to question its value. From brand safety to ad fraud to agency rebates and price transparency issues, ad tech has had its share of trouble. And yet the industry continues to grow in spite of it all. Is 2018 the year the technology ecosystem moves beyond its "trust issues"? This panel will explore the question, and provide a roadmap for how to move forward.

Michael G. Barrett, CEO, Rubicon Project
Brian O'Kelley, CEO and Co-Founder, AppNexus
Brett Wilson, VP and General Manager, Advertising, Adobe
Moderated by: Sarah Sluis, Senior Editor, AdExchanger

11:20 AM

How To Prevent GDPR From Throwing Your Digital Strategy Into A Tailspin

The General Data Protection Regulation (GDPR) is an effort by the European Commission to shift the balance of power in favor of consumers so that they can determine and command when a company can or cannot use their personal data to drive business decisions. This session will explore how your strategies, technologies and operations must change to be compliant with the Regulation, and how good, early preparation will help you thrive in this stricter environment.

Melissa Parrish, VP, Research Director, Forrester

11:45 AM

Special Presentation from Sharethrough

A special presentation from the native advertising software company, Sharethrough.
Dan Greenberg, CEO, Sharethrough

Presented by Sharethrough

12:00 PM

Key Trends For The CMO In 2018

Great Chief Marketing Officers (CMOs) are hard to find - ask any board. AdExchanger is excited to welcome one of the best as J&J's Alison Lewis takes a look at key trends in the year ahead with MediaLink's Matt Spiegel.

Alison Lewis, Chief Marketing Officer, Johnson & Johnson
Interviewed by: Matt Spiegel, Managing Director, MediaLink

12:20 PM

Lunch

1:20 PM

The Media Maven

The former top-ranked Wall Street analyst, Henry Blodget, successfully cofounded and led Business Insider to become one of the world's most-read business and tech news sites. Blodget will discuss media trends in the year ahead as well as provide an inside view on the next steps for BI under owner Axel Springer SE, the leading digital publisher in Europe.

Henry Blodget, CEO and Editor, Business Insider
Interviewer to be announced

1:40 PM

Special Presentation from Quantcast

Quantcast CEO Konrad Feldman looks at the year ahead as his company pursues a strategy based on artificial intelligence (AI) technology and its application for brands, agencies and publishers.

Konrad Feldman, CEO, Quantcast

Presented by Quantcast

1:55 PM

Eye On CBS

CBS is looking at creating new and improved ways in 2018 for their clients to buy their TV show lineup and all CBS content across its broadcast and digital platforms. JoAnn Ross will discuss her company's plans and the important trends she sees in the year ahead.

Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation
Mike Shields, Advertising Editor, Business Insider

2:15 PM

2018's Media And Marketing Challenge: Identity

Reliable and secure identity resolution is the "killer app" of 2018 – but it ain't easy. Getting there requires industry collaboration, strong data science and airtight privacy. The CEOs of some of the world's largest audience and data platforms will survey the landscape, discussing how they and their peers are moving toward a world of "known" users.

Bob Carrigan, Chairman of the Board and CEO, Dun & Bradstreet
Scott Howe, President and CEO, Acxiom
Bryan Kennedy, CEO, Epsilon
Moderated by: Martin Kihn, Research Director, Gartner

2:45 PM

Networking Break

3:00 PM

Telecommunication Meets Marketing Technology

After most recently leading WPP's GroupM North America division, Brian Lesser has left the agency world for a new challenge in the fast-changing telco sector. Lesser joined AT&T in October and is charged with spearheading its advertising and marketing technology strategy. He'll provide insights on the huge opportunity ahead he sees for his company.

Brian Lesser, CEO, AT&T Advertising & Analytics, AT&T
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

3:20 PM

The Year Ahead In Media - The Agency View

Publicis Media is "driven to get to the future first". In this fireside chat, Steve King, Publicis Media's CEO, will discuss his view on how the agency is achieving its mission.

Steve King, CEO, Publicis Media
Interviewer to be announced.

3:40 PM

Putting All The Pieces Together

LUMA investment banker Brian Andersen returns to the Industry Preview stage to give his bird's-eye view on strategic investment and M&A for 2018.

Brian Andersen, Partner, LUMA

4:00 PM

Happy Hour

WHAT IS INDUSTRY PREVIEW?

Two days focused on what to expect in the next 12 months in marketing technology.

50 visionary speakers

Hear the leaders of the advertising and marketing technology ecosystem reveal new visions for 2018 and beyond.

31 inspiring sessions

Get unparalleled insight into the latest ideas, trends and technologies that are shaping the marketing and advertising world.

800 executive attendees

Connect with the biggest players in the industry from top brands, agencies, publishers, media companies & technology providers.

2 impactful days

Come away with the essential knowledge, inspiration and connections you need for the year ahead.

WHY ATTEND?

We asked our attendees why it was important for them to come to Industry Preview, and this what they said:

“Knowledge is power.”

ROB REIFENHEISER, CEO OF AMERICAS, ESSENCE

“To validate our thoughts on the coming year and ad tech direction.”

CHRIS CAMPBELL, DIRECTOR MARKETING SOLUTIONS, GENERAL MILLS

“For the content and the deep group of executives attending.”

DAN SALMON, EQUITY RESEARCH ANALYST, BMO CAPITAL MARKETS

“For the diverse topics in the digital advertising space.”

ASHLEY MCGEE, DIRECTOR PROGRAMMATIC & PLATFORMS, TRIBUNE PUBLISHING

“To be inspired and learn the latest.”

PETER LOELL, RESOLUTION MEDIA

SPONSORS

TITLE

INNOVATION

SUPPORTING

LIVE EXCHANGE

LOCATION

Grand Hyatt

Grand Hyatt New York

109 East 42nd Street at Grand Central Terminal
New York, New York, USA, 10017
Tel: +1 212 883 1234

Special hotel rates start at $199 per night. Must book by January 4, 2018. If you have any questions, please contact events@adexchanger.com

REGISTER

Industry Preview 2018 tickets are $2995. Tickets are non-refundable. Entire tickets may be transferred prior to event start, but cannot be transferred after ticket-holder has checked into the event.

INDUSTRY PREVIEW 2017 AGENDA

Click here to view last year’s two-day agenda.

HIGHLIGHTS FROM INDUSTRY PREVIEW 2017

UPCOMING EVENTS

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April 10-11, 2018

October 15-16, 2018