Sponsored by Throtle

Hosted by Samba TV

John Ebbert, Publisher, AdExchanger

Worth more than $2.3 trillion combined, the big four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business, and Founder of L2, will showcase how the traditional rules of business don’t apply to the big four and identify ways that brands and companies can fight back.

Scott Galloway, Founder, L2

Louis Paskalis, SVP, Customer Engagement and Investment, Bank of America, takes the stage to discuss the year ahead and what's most important when it comes to the nexus of marketing and technology.

Louis Paskalis, SVP, Customer Engagement and Investment, Bank of America
Interviewed by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions

2017 saw the proliferation of marketing clouds of every flavor imaginable. Damian Garbaccio, Executive Vice President at Nielsen, will shine light on the real cloud opportunities - from artificial intelligence to sales attribution - that will drive the biggest and most measurable marketing impact in 2018.

Damian Garbaccio, EVP, Nielsen Marketing Cloud

Presented by Nielsen Marketing Cloud

In this information-packed session, eMarketer co-founder and Chief Innovation Officer Geoff Ramsey will paint a vivid picture of where marketing is headed in 2018 and beyond. Armed with a tsunami of facts and figures, he will cover several critical trends, including: where ad spend is shifting, why AI should be front and center on marketers’ radar, and why brands should double-down on marketing to Millennials.

Geoff Ramsey, Co-founder and Chief Innovation Officer, eMarketer

Hosted by Samba TV

Within advertising and marketing, industry trade associations have long represented specific groups of expertise and helped craft a more innovative and efficient future for their memberships. In this discussion, the top trade association executives from the ANA, 4As and IAB come together to review the key trends and critical initiatives for the year ahead.

Marla Kaplowitz, President/CEO, 4A’s
Bob Liodice, CEO, ANA
Randall Rothenberg, President and CEO, IAB
Moderated by: Joanna O'Connell, VP, Principal Analyst, Forrester

Mark Zagorski, CEO of Telaria shares intelligence from Telaria’s proprietary global CTV Research titled “From Upstream to Mainstream.” Covering global and generational CTV usage trends, behavior patterns and attitudes, the session will help partners understand and interpret these new changes to empower smarter decisions on tomorrow’s TV business.

Mark Zagorski, CEO, Telaria

Presented by Telaria

Amazon's advertiser mindshare (and wallet-share) have surged dramatically, aided by its engineering prowess, customer connections and media platform. Seth Dallaire returns to the Industry Preview stage to discuss the company's latest work with brands.

Seth Dallaire, VP, Global Advertising Sales and Marketing, Amazon Media Group
Interviewed by: Kelly Liyakasa, Senior Editor, AdExchanger

The "buzz" around blockchain and cryptocurrencies is reaching new heights - to say the least - and 2018 appears to be another stepping stone in its use across currencies and elsewhere. Sandra Ro discusses its importance and what blockchain will mean for consumers and businesses in the year ahead.

Sandra Ro, Managing Partner & COO, UWINCorp

​Facebook dominated headlines in 2017, perhaps more than any other company in the technology and media sectors. ​In this discussion, Carolyn Everson, VP, Global Marketing Solutions, Facebook, will address the company's work on several marketing fronts – including video, transparency, measurement and creativity – and what ​it hopes​ to achieve in 2018.

Carolyn Everson, VP, Global Marketing Solutions, Facebook
Interviewed by: Allison Schiff, Senior Editor, AdExchanger

Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, will explain why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.

Michael Katz, Cofounder and CEO, mParticle

Presented by mParticle

Networks have embraced OTT in earnest. ESPN, CBS and Turner are among those pursuing VOD and SVOD on connected TV devices. This discussion will range across the production, distribution and monetization of content delivered on cable TV as well as Roku, Apple TV and Chromecast devices.

Seth Ladetsky, Senior Vice President of Sales, Turner Sports
Andre Swanston, CEO and Co-Founder, Tru Optik
Seth Walters, VP Demand Partnerships, Roku
Moderated by: Tim Castree, Global CEO, Wavemaker

The modern holding company must employ technology prowess in concert with creativity. CEO Michael Roth will talk about the bets Interpublic Group is making as it helps global clients connect with their current and future customers.

Michael Roth, Chairman and CEO, Interpublic
Interviewed by: Alison Weissbrot, Reporter, AdExchanger

Hosted by Samba TV

Among marketing clouds, Oracle has been the most aggressive in its integration of data and measurement businesses – including Datalogix, Moat, Crosswise and AddThis. In this session, Oracle Data Cloud SVP Eric Roza and Moat cofounder Jonah Goodhart will talk about the platform vision and how they're making it a reality.

Jonah Goodhart, SVP, Oracle Data Cloud
Eric Roza, General Manager and SVP, Oracle Data Cloud
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

“Time Spent with Media” has always been the golden rule for analyzing why advertising dollars shift among different media, and rightfully so. But BMO Capital Markets’ Media & Internet Analyst Dan Salmon will shed light on other factors – like user behavior and quality of media – that are just as essential to understanding if one is going to form an accurate view of the continued growth of digital marketing spending.

Dan Salmon, Equity Research Analyst, BMO Capital Markets

The Federal Communications Commission regulates interstate and international communications by radio, television, wire, satellite, and cable in all 50 states, the District of Columbia and U.S. territories. So, what's up at the FCC in 2018 as it relates to media and marketing?

Michael O'Rielly, Commissioner, Federal Communications Commission
Interviewed by: Cecilia Kang, National Correspondent, The New York Times

Guided by his unique journey from corner store to corner office, SAP CEO Bill McDermott will present his analysis on the state of marketing as the enabler of the consumer-driven growth revolution. With artificial intelligence and augmented reality creating new excitement about technology’s central role, McDermott will argue that the fundamentals of customer centricity must guide the transformation of the marketing profession. He will also share secrets from his boardroom conversations with Fortune 1000 CEOs around the world.

Bill McDermott, CEO, SAP

Enjoy great food and drink at the official Industry Preview Welcome Party.
Hosted by Cardlytics
Complimentary admission for all Industry Preview ticket holders.

Sponsored by Throtle

Hosted by Samba TV

John Ebbert, Publisher, AdExchanger

Google VP Brad Bender will discuss the company's evolving advertiser business. How will its buy-side platforms – including DoubleClick Bid Manager, Google Display Network and DoubleClick Campaign Manager – evolve to support emerging marketer needs? We'll find out.

Brad Bender, Vice President, Product Management, Google
Interviewed by: Sarah Sluis, Senior Editor, AdExchanger

Linda Yaccarino oversees $10 billion in ad sales across TV, mobile and display – but it's complicated. How does NBCU juggle traditional "Upfront" sales, advanced TV, digital programmatic and cooperative sales with key partners like Apple and Vox? Let's find out.

Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal
Interviewed by: Stephanie Ruhle, Anchor, MSNBC; Correspondent, NBC News

Salesforce Marketing Cloud Chief Strategy Officer, Jon Suarez-Davis ("JSD") keynotes an engaging session drawing upon real life examples from working with some of the world's biggest brands, shares Salesforce's vision for the future of marketing, and makes some predictions about what's coming next.

Jon Suarez-Davis, Chief Strategy Officer, Salesforce Marketing Cloud, Salesforce

Presented by Salesforce

IBM continues to augment and develop its technology strategy in service to marketers. This fireside chat looks at "what's next" through the lens of the company's Chief Digital Officer, Bob Lord.

Bob Lord, Chief Digital Officer, IBM
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

Hosted by Samba TV

The last few years have given the "principals" in the programmatic transaction - marketers and publishers - plenty of reasons to question its value. From brand safety to ad fraud to agency rebates and price transparency issues, ad tech has had its share of trouble. And yet the industry continues to grow in spite of it all. Is 2018 the year the technology ecosystem moves beyond its "trust issues"? This panel will explore the question, and provide a roadmap for how to move forward.

Michael G. Barrett, CEO, Rubicon Project
Keith Eadie, VP & GM, Adobe Advertising Cloud
Brian O'Kelley, CEO and Co-Founder, AppNexus
Belinda J. Smith, Global Director, Media Activation, Electronic Arts
Moderated by: Sarah Sluis, Senior Editor, AdExchanger

The General Data Protection Regulation (GDPR) is an effort by the European Commission to shift the balance of power in favor of consumers so that they can determine and command when a company can or cannot use their personal data to drive business decisions. This session will explore how your strategies, technologies and operations must change to be compliant with the Regulation, and how good, early preparation will help you thrive in this stricter environment.

Fatemeh Khatibloo, Principal Analyst, Forrester

In Sharethrough's 10+ year quest quest to popularize less-interruptive forms of advertising, and in the 5 years since it started evangelizing the idea of “native advertising” — ads that fit in have gone from being a niche idea in ad-tech to the new gold standard. With now its own programmatically traded standard, outperforming traditional display across the funnel and taking in the large majority of mobile advertising revenue globally, Sharethrough Founder and CEO Dan Greenberg will discuss why it's time to retire the idea of native as its own category. Because if the future is native, can’t we just start calling it advertising?

Dan Greenberg, CEO, Sharethrough

Presented by Sharethrough

Great Chief Marketing Officers (CMOs) are hard to find - ask any board. AdExchanger is excited to welcome one of the best as J&J's Alison Lewis takes a look at key trends in the year ahead with MediaLink's Matt Spiegel.

Alison Lewis, Chief Marketing Officer, Johnson & Johnson
Interviewed by: Matt Spiegel, Managing Director, MediaLink

The former top-ranked Wall Street analyst, Henry Blodget, successfully cofounded and led Business Insider to become one of the world's most-read business and tech news sites. Blodget will discuss media trends in the year ahead as well as provide an inside view on the next steps for BI under owner Axel Springer SE, the leading digital publisher in Europe.

Henry Blodget, CEO and Editor, Business Insider
Interviewed by: Sara Fischer, Media Reporter, Axios

Brands are facing a growth crisis.  With over half of the Fortune 500 experiencing revenue declines, brands are struggling to grow as marketing continues to be disrupted by technology.  All this is happening as the biggest disruption is about to happen: artificial intelligence.  Now is the time for marketers to focus on what matters: growth.  Brands must “take back their customers” and disrupt the conventional wisdom of the industry.  Quantcast CEO & Founder Konrad Feldman will discuss some of the ways to challenge the status quo and “question everything” so brands can grow in the AI era.

Konrad Feldman, Founder & CEO, Quantcast

Presented by Quantcast

CBS is looking at creating new and improved ways in 2018 for their clients to buy their TV show lineup and all CBS content across its broadcast and digital platforms. JoAnn Ross will discuss her company's plans and the important trends she sees in the year ahead.

Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation
Mike Shields, Advertising Editor, Business Insider

Reliable and secure identity resolution is the "killer app" of 2018 – but it ain't easy. Getting there requires industry collaboration, strong data science and airtight privacy. The CEOs of some of the world's largest audience and data platforms will survey the landscape, discussing how they and their peers are moving toward a world of "known" users.

Bob Carrigan, Chairman of the Board and CEO, Dun & Bradstreet
Scott Howe, President and CEO, Acxiom
Bryan Kennedy, CEO, Epsilon/Conversant
Moderated by: Martin Kihn, Research Director, Gartner

Hosted by Samba TV

After most recently leading WPP's GroupM North America division, Brian Lesser has left the agency world for a new challenge in the fast-changing telco sector. Lesser joined AT&T in October and is charged with spearheading its advertising and marketing technology strategy. He'll provide insights on the huge opportunity ahead he sees for his company.

Brian Lesser, CEO, AT&T Advertising & Analytics, AT&T
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

Publicis Media believes talent, trust, and transformation are the building blocks of the agency of the future. In this fireside chat, Steve King, Publicis Media's CEO, will discuss his view on how the agency is delivering on these critical areas.

Steve King, CEO, Publicis Media
Interviewed by: Brian Wieser, Sr. Research Analyst, Pivotal Research Group

LUMA investment banker Brian Andersen returns to the Industry Preview stage to give his bird's-eye view on strategic investment and M&A for 2018.

Brian Andersen, Partner, LUMA