2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology

Presented by Throtle

Hosted by Zefr

John Ebbert, Publisher & Founder, AdExchanger

Jon Ronson is a Welsh journalist, author, documentary filmmaker, screenwriter, and radio presenter. His books include "The Men Who Stare At Goats," "Lost At Sea," and "So You've Been Publicly Shamed." More details to come on his opening keynote presentation.

Jon Ronson, Journalist, Author, Filmmaker, Screenwriter, and Radio Presenter

Facebook continues to evolve its products and its ad model. In this exclusive fireside chat, David Fischer will discuss the company’s latest priorities.

David Fischer, Vice President, Business and Marketing Partnerships, Facebook
Interviewed by: Allison Schiff, Senior Editor, AdExchanger

Hear about the topics most important to today's marketers such as AI, digital advertising and delivering cross-channel experiences, and explore what leading brands are doing and where they plan on investing in, in the year ahead.

Martin Kihn, SVP Product Strategy, Salesforce Marketing Cloud

Presented by Salesforce

Michael DeLellis, EVP Integrated Global Marketing at iconic fashion/apparel brand Calvin Klein, will share his perspective on the fast-changing media and advertising landscape in conversation with Knotch CEO Anda Gansca.

Michael DeLellis, EVP Integrated Global Marketing, Calvin Klein
Interviewed by: Anda Gansca, CEO & Founder, Knotch

Hosted by Zefr

2018 was the year when the advertising industry began looking seriously at new TV delivery methods like OTT, and new tactics like addressability. That fascination will explode even more in 2019, as digital TV delivery matures. But there's a lot of unexplored territory in this brave new world. This panel unpacks the new challenges and opportunities around planning, buy and measuring both linear and non-linear TV in the year to come.

Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal
Sean Moran, Head of Ad Solutions, Viacom
Peter Naylor, SVP, Advertising Sales, Hulu
Donna Speciale, President of Advertising Sales, Turner
Moderator: Tracey Scheppach, CEO & Co-founder, Matter More Media

The speed and ubiquity with which OTT options are being launched by content producers to distribute and monetize premium, long-form content is exciting! It is also contributing to a growing sense of FOMO for ad buyers and sellers. How do pubs, brands and advertisers avoid what we call FOMOTT – Fear of Missing OTT – and assess the rapidly changing landscape to take advantage of the exciting opportunities that exist? We will discuss why the problem is growing ... and the cure.

Mark Zagorski, CEO, Telaria

Presented by Telaria

For years, Amazon Advertising was a sleeping dragon. But that dragon unfurled its wings in 2018 and became one of the advertising world's most visible and intriguing players. What more can Amazon Advertising offer, and what more can it do, as it wraps up a big 2018 and sets its sights on a larger 2019.

Colleen Aubrey, Vice President, Performance Advertising, Amazon
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It's not just about addressing the consumer anymore. It's about addressing the citizen. In this presentation, Publicis Groupe's Rishad Tobaccowala, brings forward his latest insights on emerging technology, data and the unique opportunity that we all have to connect in 2019 and beyond.

Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe

Responsible for the research coverage of the Enterprise and Application Software Industries at Evercore ISI, analyst Kirk Materne has seen the transformation of a data-fueled industry focused - in part - on marketing. With this lens, Materne will review the challenges and opportunities for this sector in 2019.

Kirk Materne, Managing Director, Equity Research, Evercore Partners

Data security and privacy are no longer just a compliance issue; they've become the currency for consumer trust. Learn how top brands are responding and what you need to do next.

Michael Katz, CEO, mParticle

Presented by mParticle

Marketers are already using blockchain to enhance global accountability of their media dollars. In this panel, two brands will discuss the work they are doing with IBM to leverage blockchain technology to increase transparency and accountability of their media dollars.

Babs Rangaiah, Executive Partner, Global Marketing iX, IBM
Risa Wexler, Vice President, Media Lab, Pfizer

Moderator: James Hercher, Reporter, AdExchanger

It wasn't a fad. In 2018, unprecedented numbers of marketers internalized their data-driven marketing activities. Far from being a death knell for advertising as we know it, the trend created new opportunities for agencies and technology platforms to serve their largest customers. This panel will explore how this trend will play out in 2019.

Alison Anziska, VP, Marketing and Analytics, Edmunds.com
Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard USA
Jeff Rasp, Director US Consumer Health Digital Strategy, Bayer
Moderator: Alison Weissbrot, Reporter, AdExchanger

Hosted by Zefr

Media agencies are rising to new challenges. They must emphasize the quality of data sources and media placements, deliver transparency to brands, resolve growing complexity in TV and implement outcome-based measurement approaches - all without sacrificing reach. In this session, GroupM Global CEO Kelly Clark will discuss his agency network's vision for 2019.

Kelly Clark, Global CEO, GroupM
Interviewed by: Alison Weissbrot, Reporter, AdExchanger

Twitter may be as close as humanity will get to a "global conversation." In this session, the company's top revenue executive will discuss its unique place in society, its evolving ad platform and how it helps marketers build connections with its users.

Matt Derella, Global Vice President, Revenue and Content Partnerships, Twitter
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

BlackRock CMO Frank Cooper will discuss his company's efforts to "connect wealth to well being" and how other industries can benefit from a similar approach. He will also share thoughts on the ever-expanding role of technology in branding and human attention.

Frank Cooper III, CMO, BlackRock
Interviewed by: Sean Finnegan, Co-Founder & Partner, Chameleon Collective

Dambisa Moyo sets out the new political and economic challenges facing the world, and the specific, radical solutions needed to resolve these issues and reignite global growth. She offers a radical menu of ten ways to improve democracy: making it better able to address the range of headwinds that the global economy faces (including technology and the prospects of a jobless underclass, demographic shifts, gapping income inequality, an unsustainable debt burden, natural resource scarcity and declining productivity) and deliver more economic growth and prosperity.

Dambisa Moyo, PhD, Global Economist, Author & Investor in the Future

Join your fellow attendee for cocktails, refreshments and light fare at the official Industry Preview Welcome Party.
Complimentary admission for all Industry Preview ticket holders.

Presented by Throtle

Hosted by Zefr

John Ebbert, Publisher & Founder, AdExchanger

The first two female professional political operatives to manage presidential campaigns, Mary Matalin and Donna Brazile bring a wealth of political experience on opposite sides of the political aisle at every level of government. Today, with their 30-year close friendship as a backdrop, they share with audiences their thoughts on the year ahead.

Donna Brazile, Political Strategist
Mary Matalin, Author, TV & Radio Host, Political Contributor
Moderator: Krystal Ball, News Anchor, The Hill

AT&T put its chips in with advertising when it hired Brian Lesser from WPP, who subsequently purchased AppNexus and led the formation of Xandr. With an entire business unit devoted to new modes of advertising, AT&T has a big year ahead and a sweeping vision. What will Xandr offer the advertising community in the year ahead, and how will it help AT&T itself become a direct-to-consumer company?

Brian Lesser, CEO, Xandr
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

Marketing is changing. CMOs adapted in 2018 by leaning into advanced data, technology, and measurement. Yet only 25% of them trust their ability to measure ROI across media. Megan Clarken, Global President of Nielsen Watch, will show how and why 2019 will be the year that marketers double-down on high-quality metrics that prove their value. This requires measurement that’s fast, flexible, trustworthy, and most importantly...actionable.

Megan Clarken, Global President, Watch, Nielsen

Presented by Nielsen

Oracle's focus on data makes it unique among big enterprise tech companies, and gives the company a powerful value proposition: Connecting huge companies both internally and to their customers. The global business unit Oracle Data Cloud underpins much of this ability. But data wrangling is difficult and it's going to be even ore difficult in the years to come, with the addition of new regulations, privacy concerns and data from new channels. One of the chief architects of Oracle's data strategy, Eric Roza, outlines what to expect in 2019.

Eric Roza, General Manager & SVP, Oracle Data Cloud
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

Hosted by Zefr

Marketing is hurtling toward crisis. You know you must become customer obsessed to thrive in a world in which your customers hold all the power, but the steps marketers have taken to do so are the very things that are eroding customer trust and pushing them further away. This session will explore how we got to this paradox and how to unravel it in 2019 to get back on the path to responsible and effective customer obsession.

Joanna O’Connell, VP, Principal Analyst, Forrester

Direct-to-consumer marketing is disrupting every industry by leveraging a vastly different playbook built around the ability to talk to customers in real time with individually-tailored messages. Identity is the strategic layer that empowers brands to “Go Direct” and take control of the relationship with their customers.

Mike Sands, CEO & Co-Founder, Signal

Presented by Signal

The U.S. Federal Trade Commission (FTC) is an independent, bipartisan agency of the United States government, which promotes consumer protection and fair competition practices for business. With a range of issues percolating, one of the five FTC Commissioners will discuss what's hot and what's not for the Commission in 2019.

Rohit Chopra, Commissioner, Federal Trade Commission
Interviewed by: Allison Schiff, Senior Editor, AdExchanger

We are in a new era. It's never been more important, and also harder, for brands to earn attention and create emotional connections. So how should marketers think about tackling this challenge in 2019? Design experiences consumers want versus ads that they have to endure. In this session, you'll hear about the next wave of participation based marketing aimed at creating a meaningful value exchange with consumers. The panelists will cover the broad continuum of the participation space, from purpose driven brands to campaigns rooted in culture.

Stacy Minero, Global Head of Content Creation, Twitter
Lou Paskalis, SVP, Customer Engagement and Media Investment, Bank of America Merrill Lynch

Interviewed by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions

In a data-centric world, marketing functions as a profit center rather than a cost center, and CMOs naturally play a more strategic role. In this session, Bonobos CEO Micky Onvural will discuss her unlikely career evolution from marketer to chief executive and talk about the transformative changes underway in retail.

Micky Onvural, CEO, Bonobos
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

Three of the industry most respected digital media CEOs and entrepreneurs will take the stage to discuss their evolving publishing platforms and the forces at work on the fast-moving news media landscape.

Justin Smith, CEO, Bloomberg Media
Jon Steinberg, CEO, Cheddar
Pam Wasserstein, CEO, New York Media
Moderator: Sara Fischer, Media Reporter, Axios

Constant change has been the name of the game in ad tech over the last two years as new technologies and business practices disrupted the status quo. From header bidding to auction manipulation and the rise of identity and one-to-one marketing, sell-side tech companies have had to continuously evolve to keep their place in the supply chain. Moving to 2019, the risk of commoditization is greater than ever. Supply side companies must once again rethink how they provide value, and stand out from the pack. Industry veteran Tim Cadogan takes the stage today to share what the industry can expect from these companies in 2019.

Tim Cadogan, CEO, OpenX
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

Presented by OpenX

Marketing technology consolidation continued apace in 2018. Marketo went to Adobe, AppNexus went to AT&T and Acxiom went to Interpublic Group, to take a few prominent examples. In this session, leading investors discuss the evolving role of VC and private equity in the media and marketing landscape.

Deborah Farrington, Founder & Co-Chairman, StarVest Partners
Darren Glatt, Partner, Searchlight Capital Partners
Ann Winblad, Co-Founder & Managing Partner, Hummer Winblad Venture Partners
Moderator: Tolman Geffs, Co-President, JEGI

Hosted by Zefr

The direct-to-consumer influence is real, and huge enterprises have woken up to the competitive challenges new DTC brands represent - and the opportunities to learn from them. Having a one-to-one connection with consumers is more important than ever when it comes to attracting new prospects, maintaining loyalty and controlling your data amid fresh privacy concerns.

Vivian Chang, Senior Director Marketing, Plated
Andy Prochazka, Co-Founder & CMO, Article
Seiya Vogt, VP of Growth, Boxed
Moderated by: James Hercher, Reporter, AdExchanger

Google's Sean Downey will take a look at the year ahead for the company and discuss its plans in advertising and marketing.

Sean Downey, Vice President, Platforms, Google
Interviewed by: Sarah Sluis, Senior Editor, AdExchanger

The latest thinking on the year ahead and how the entire ecosystem of advertising and marketing will uniquely change.

Brian Andersen, Partner, LUMA