Hear the latest insights in marketing technology from the thought leaders changing up their strategies in 2020
WHAT IS INDUSTRY PREVIEW?
Two days focused on what to expect in the next 12 months in marketing technology.
Hear the leaders of the advertising and marketing technology ecosystem reveal new visions for 2020 and beyond.
Get unparalleled insight into the latest ideas, trends and technologies that are shaping the marketing and advertising world.
Connect with the biggest players in the industry from top brands, agencies, publishers, media companies & technology providers.
Come away with the essential knowledge, inspiration and connections you need for the year ahead.
We asked our attendees about their experience at Industry Preview,and this is what they said:
“Congrats to the AdExchanger crew for producing such a top notch event. Amazing to see the impressive slate of speakers you had on stage.”
STACY MINERO, GLOBAL HEAD OF CONTENT CREATION, TWITTER
“Overall conference was really well done, with great speakers, large and relevant audience, and good amenities.”
BABS RANGAIAH, EXECUTIVE PARTNER, GLOBAL MARKETING iX, IBM
“The AdExchanger team did an amazing job on the entire conference! I came away with many new perspectives.”
DEBORAH FARRINGTON, CO-FOUNDER AND MANAGING PARTNER, STARVEST PARTNERS
“AdExchanger puts on a fabulous event. Every time.”
KEVIN MANNION, CHIEF STRATEGY OFFICER, ADVERTISER PERCEPTIONS
“There was lively discussion and impeccable execution of details.”
BRIAN LESSER, CEO, XANDR
Author and Senior advisor to the Obama Foundation
Professor of Marketing at NYU Stern · Bestselling Author · Cohost Pivot Podcast
NYU Stern School of Business
Former Senator of New Hampshire (2011-2017) and former member of the Homeland Security and Governmental Affairs Committees
CEO & Founder
Founder & CEO
the dtx company
Global Vice President, Performance Advertising
VP Global Business Marketing & Chief Creative Officer
VP of Ad Partnerships
Heinz Riehl Chair Professor of Technology and Marketing
NYU Stern School of Business
VP & GM, Apps, Video, and Display Advertising
Chief Revenue Officer
SVP Product Strategy, Salesforce Marketing Cloud
Group Nine Media
Chief Experience Officer, Intercontinental Exchange & Executive Vice Chairman
Chief Product & Marketing Officer
Chief Strategy Officer
CFA & CMT Managing Director
Needham & Company, LLC
VP, Principal Analyst
Chief Product, Technology & Operations Officer - Global Media
Chief Innovation Officer & Co-Founder
VP, Global Agency & Brand Partnerships
CEO & Co-Founder
Director of the Bureau of Consumer Protection
Federal Trade Commission
Executive Vice President, Oracle CX and Data Cloud
Managing Director, Technology Investment Banking
JMP Securities LLC
Del Monte Foods
Chief Executive Officer
Interested in speaking? Click here to submit your inquiry.
Food and drink will be served throughout both days.
DAY 1 — TUESDAY, JANUARY 28
Sponsored by Throtle
Zach Rodgers, Executive Editor, AdExchanger
Dog Days - The State Of Commerce
In this session, Scott Galloway will provide a No Mercy / No Malice perspective on the biggest trends, challenges and innovations impacting organizations and digital leaders today. From the dominance and behaviors of Amazon, Apple, Facebook and Google to recurring revenue models and voice technology, Scott will discuss what’s developing in the market, why you need to care about it and how to think about potential threats.
Scott Galloway, Professor of Marketing at NYU Stern · Bestselling Author · Cohost Pivot Podcast
CMO Panel: New Retail Realities
The way consumers move from consideration through to purchase is in flux, and product companies that rely on retail intermediaries must adapt. This panel will dig into how a group of global marketers are applying new data sources, media channels and shopper marketing strategies to grow their brands.
The Cookieless Web & The Future Of The DMP
Rapid changes in regulations, protocols and consumer behaviors test advertisers' ability to build and measure audiences across channels. Foundational tech such as data management platforms (DMPs) are adapting to the future. Join Salesforce SVP Martin Kihn as he demystifies cookies, IDs and the brave new role of the DMP
Martin Kihn, SVP Product Strategy, Salesforce Marketing Cloud
Presented by Salesforce
The Future Of TV
Big Bundles vs Skinny Bundles vs OTT - Who wins? Streaming Wars - Who wins? SVOD vs AVOD - Who wins? With the entry of Disney+ and Apple TV+ in 2019, new entrants are upending the TV status quo. Comcast's Peacock and AT&T's HBOMax will enter the fray in 1H20. Leading equity analyst Laura Martin will discuss implications for US consumers, shifts in $150B of TV revenue in 2020, winners and losers, and what happens next.
Laura Martin, CFA & CMT Managing Director, Needham & Company, LLC
The Coming Year At Google
In a fireside chat, Google gives guidance on how it's working with marketers and publishers in the coming year. She’ll share Google’s plans to increase automation for buyers in their campaign management, and their POV on trends like privacy, mobile, the future of media and the decline of the cookie.
CTV 2020: Our Predictions For The Future Of TV
2020 will be the year streaming takes over the living room, with over 50 platforms already live and more launching in the coming months. But subscription-fatigued consumers are limiting how much they're spending on streaming, and advertising will fill the gap in subscription revenue. In this session, Telaria CEO Mark Zagorski discusses how AVOD will win over viewers and why data will be critical to the monetization of premium video in the coming year.
Mark Zagorski, CEO, Telaria
Presented by Telaria
Xandr In 2020
Born out of AT&T’s acquisition of Time Warner, Xandr sprung onto the scene in 2018 with an ambition to launch the TV ad platform of the future. In this fireside chat, AdExchanger Executive Editor Zach Rodgers catches up with Xandr CEO Brian Lesser about the progress the company has made in the past year, new competition on the horizon and where data-driven TV is headed in 2020.
Business Transformation Through M&A In 2020 - Or Any Year
Various academic studies have shown how a relatively large number of acquisitions fail, meaning they destroy shareholder value. However, there are many examples of how acquisitions have driven exceptional shareholder returns. Like any year, this won't change in 2020. LUMA's Brian Andersen will share how two of the most successful and important companies in digital marketing utilized M&A to completely transform their businesses, enabling them to achieve the market-leading positions they hold today.
Brian Andersen, Partner, LUMA
What defines Gen-Z? This special presentation will capture the emotional realities, unique perspectives and distinct contributions of the new wave of young adults.
Ziad Ahmed , Co-Founder/CEO, JÜV Consulting
Programmatic In An Over The Top World
Tubi is the world’s largest AVOD service which is built on a foundation of ad technology. Join Tyler Fitch, Vice President of Ad Partnerships who will offer his vision for the future of OTT advertising and how to overcome the challenges that are ahead.
Tyler Fitch, VP of Ad Partnerships, Tubi
Presented by Tubi
The FTC In 2020
The work of the Federal Trade Commission's Bureau of Consumer Protection is increasingly occupied with digital marketing issues, including COPPA enforcement, influencer fraud settlements and a multibillion-dollar fine levied against Facebook over privacy violations. In this fireside chat, Director Andrew Smith will share what businesses need to know about the FTC’s priorities and enforcement agenda in the year to come.
Reaching The Unreachables
Snap and Twitch are the young blood media channels. And now that they've proven their ability to connect with youthful audiences, their focus has naturally turned to driving engagement and results for advertisers. 2020 will be a big year for each of these platforms, especially as marketers look for alternatives to the triopoly.
From Big Tech To Direct Connect
Tim Armstrong’s the dtx company is focused on building the infrastructure for the direct economy. In this session he will discuss the need for brands and consumers to invert today's centralized, platform-driven attention economy and find value at the edges by using direct-to-consumer technology to cut through and go direct to everything.
How The NHL Is Engaging The Next Generation Of Fans
The NHL is expanding its brand footprint across the full spectrum of consumer touchpoints. In this session, CMO Heidi Browning will discuss how the NHL engages passionate hockey buffs and is attracting a new generation of fans across digital and traditional media platforms.
The New WPP
It's been a year of major change at WPP. In this fireside chat, CEO Mark Read sits down with AdExchanger’s Alison Weissbrot to discuss his first year on the job, the future of the agency and how the world’s largest ad giant will get back to growth in 2020.
Join your fellow attendee for cocktails, refreshments and light fare at the official Industry Preview Welcome Party.
Complimentary admission for all Industry Preview ticket holders.
Food and drink will be served throughout both days.
DAY 2 — WEDNESDAY, JANUARY 29
Sponsored by Throtle
Zach Rodgers, Executive Editor, AdExchanger
Valerie Jarrett And Kelly Ayotte In Conversation
As President Trump begins his fourth year in the White House, our democracy appears to be at an inflection point. In this discussion, political leaders and thinkers Valerie Jarrett and Kelly Ayotte discuss the Democratic primary contest along with the key debates roiling the nation's discourse.
Kelly Ayotte, Former Senator of New Hampshire (2011-2017) and former member of the Homeland Security and Governmental Affairs Committees
Valerie Jarrett, Author and Senior advisor to the Obama Foundation
Moderator: Krystal Ball, News Anchor, The Hill
What The World Can Learn From China's Advanced AI
While the US is the world's leader in AI research, China is the leader in AI implementation. In the AI era, access to atomic user data (for example, from smartphones) and monetizing it is the key to winning in the coming decade. Anindya Ghose, Heinz Riehl Chair Professor of Business at NYU's Stern School of Business, will describe use cases from his experience with Chinese companies that are seeding the tech ecosystem of the future, break down the areas where Chinese AI matches or surpass their American counterparts, and connect these advantages to China's powerful mobile economy.
Anindya Ghose, Heinz Riehl Chair Professor of Technology and Marketing, NYU Stern School of Business
How Media Can Solve The Online Civility Crisis: The Case For Quality Conversations
The early promise of the World Wide Web, think back to the 90s, it was so hopeful. Log on. Discover and learn new things. Read wonderful articles. Discuss our ideas. Share our thoughts. But in just two decades, the internet has gone from exciting dreams of a revolutionary new era to embodying fears about a world gone deeply wrong. Join Spot.IM’s CEO Nadav Shoval as he makes the case for a more civil and sustainable web.
Nadav Shoval, CEO & Co-Founder, Spot.IM
Presented by Spot.IM
Building A Self-Reliant Marketing Org
At Wayfair, marketing is one of the company’s most strategic advantages. Wayfair's 100% in-house marketing team has built its own ad tech platforms and attribution systems, has an in-house agency that oversees everything from creative to media buying, and employs a dedicated team of engineers and data scientists. In this session, Chief Marketing and Product Officer Ed Macri will discuss how marketing informs the C-suite, and how Wayfair has built an in-house marketing team that is regarded as a profit center and growth driver for the business.
Facebook And The Future
Behind the headlines, Facebook and Instagram have been unstoppable generators of ad revenue. Mark D’Arcy, Facebook’s VP of Global Business Marketing and Chief Creative Officer, sits down with AdExchanger, Senior Editor Allison Schiff for a conversation on creativity, marketing and Facebook's priorities in 2020.
The Big Story - Live With Special Guests: The Chrome Conundrum
The advertising industry is still reeling from Google Chrome's decision to stop supporting third-party cookies within two years. In this live taping of The Big Story, the AdExchanger team - and special guests Beeswax CEO Ari Paparo and Paul Bannister, EVP, Strategy, CafeMedia - will dish on the latest developments following Google's decision, keeping you up to date on this incredibly volatile situation.
Digital Media In 2020
Publisher models are evolving in many directions at once. Areas with new momentum include subscriptions, commerce and nurturing authentic franchises that can thrive on social platforms. In this session, three media leaders talk about how they're seeking profitable growth in the next 12 months.
Ask The Oracle
Customer data is at the heart of recent innovations in marketing technology. Oracle's Rob Tarkoff, Executive Vice President, Oracle CX and Data Cloud, discusses the company's priorities as it builds on billions worth of acquisitions in data enablement and automation.
How Amazon Grows
Amazon's footprint keeps growing across commerce, search, video and, of course, advertising. VP of performance advertising Colleen Aubrey discusses the product and data-science mindset that informs the company's powerful ad platform.
Investor Perspective: New Companies, New Ideas
Which ideas are getting funded in 2020? Two key early-stage investors talk about where they see opportunity in today's landscape, and how they work with portfolio companies.
Five Big Trends For 2020
If you thought 2019 was a tumultuous year for marketing, just wait till 2020 gets rolling. Given increased consolidation of digital media, heightened concerns around privacy and compliance, the quest for a universal identifier, intensified competition in OTT/streaming, the growing audio market and a likely ramp-up for 5G deployment, marketers will face huge new challenges and opportunities. In this data-rich presentation, eMarketer CEO Geoff Ramsey will summarize what's big for the next 12 months.
Geoff Ramsey, Chief Innovation Officer & Co-Founder, eMarketer
Grand Hyatt New York
109 E 42nd St.
New York, New York, USA, 10017
Tel: +1 212 883 1234
AdExchanger has secured a block of hotel rooms at the Grand Hyatt New York as a convenience to our Industry Preview attendees.
The discounted room rate is $199 per night (plus applicable fees and taxes) and is based on availability for reservations made prior to January 13, 2020 when the room block closes.
Reservations can be made using the Industry Preview Reservation Site.
United Airlines is pleased to offer discounts off published fares to our 2020 event attendees. To book online click here and enter your offer code ZHSG853920 in the Offer Code box when searching for your flights. If booking through a travel professional or United Meetings at 800-426-1122, please give them the following information:
Agreement Code: 853920
Z Code: ZHSG
International customers may contact their local United Reservation Desk. Experience dependable, first-rate service and earn miles in MileagePlus®, United’s award-winning frequent flyer program. To enroll in MileagePlus®, log on to www.united.com.
Delta Air Lines is pleased to offer special discounts for AdExchanger
Please click here to book your flights!
You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NMTTD
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