Save The Date
Industry Preview 2018
January 17-18, 2018 - New York

2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology



Food and drink will be served throughout both days.


8:00 AM


Hosted by Adform

9:00 AM


John Ebbert, Publisher & CEO, AdExchanger

9:10 AM

The Year Ahead

Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Gary will look at the year ahead in his own inimitable way.

Gary Vaynerchuk, CEO, VaynerMedia

9:35 AM

The Marketing Tech Marketers

In this fireside chat, attendees will hear from one of the world's leading marketing organizations and their top marketers in charge of guiding digital strategy for marketing transformation. Dell executives will explore the facets of their roles today across paid, earned and owned technology and discuss how they expect 2017 to unfold for their company and the industry.

Dina Gowar, Director of Strategy and Operations, Dell
Thom Lytle, Senior Director of Social Business, Dell
Moderator: John Ebbert, Publisher, AdExchanger

10:00 AM

Building The Cloud

Oracle Data Cloud's Robin Opie provides a look at his company's plans for enabling the data critical to marketing plans in 2017 as well as a snapshot of the industry is doing to enable greater use of data across all clouds in marketing and advertising.

Robin Opie, Vice President, Data Science, Oracle Data Cloud

10:20 AM

What's Ahead For Video In 2017

Rany Ng leads product management and strategy for Google's programmatic video business and will address Google's video efforts across both buy and sell sides as well as important trends Google sees in the year ahead for video.

Rany Ng, Director of Product Management, Google
Interviewed by: Sarah Sluis, Senior Editor, AdExchanger

10:40 AM

Networking Break

Hosted by ownerIQ

11:10 AM

Measuring Quality

Advertisers can now insist on buying only high-quality digital ad impressions, a key macro-innovation of the last two years. Our power panel of CEOs from the top independent measurement firms will explore the key technology imperatives and customer needs that are defining their growing niche. We will touch on viewability, fraud measurement, time-in-view and other nuances of the verification space.

Scott Knoll, CEO, Integral Ad Science
Wayne Gattinella, CEO & President, DoubleVerify
Jonah Goodhart, CEO & Co-founder, Moat
Michael Tiffany, CEO, WhiteOps
Moderator: Allison Schiff, Senior Editor, AdExchanger

11:45 AM

Connection Science: Joining People, Places & Things in Today’s Connected World

Ex-Walmart Chief Data Officer Venkat Achanta joined Neustar because he believed the accelerated convergence of the digital and physical worlds need to move beyond data science. In a connected world, we see a new interdisciplinary field called Connection Science: data analytics, communications networking and network security. In this session, Venkat will outline how Connection Science supports brands and helps them to provide better customer experiences.

Venkat Achanta, Chief Data and Analytics Officer, Neustar

12:00 PM

Industry NBCU: The Year To Come

In this fireside chat, NBCU's Linda Yaccarino discusses the media conglomerate's plans for the year ahead as well as important trends her company is tracking in the marketing tech and media worlds.

Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Interviewed by: Jennifer Breithaupt, Managing Director of Media, Advertising and Global Entertainment, Citi

12:20 PM


Hosted by Fyber / Inneractive

1:30 PM

Orchestrating the Future

LUMA's Brian Andersen returns to the AdExchanger stage once again and presents predictions on what will happen in the year ahead, including the emergence of "orchestration" technologies that enable true omni-channel marketing.

Brian Andersen, Partner, LUMA

1:50 PM

Native Programmatic Comes of Age

In the past few years’ Native ads have moved from concept to a proven tactic that can easily be scaled via programmatic pipes.  Ari Lewine, TripleLift’s Co-Founder and Chief Strategy Officer will take us through what lies ahead for native programmatic.

Ari Lewine, Co-Founder & Chief Strategy Officer, TripleLift

2:05 PM

The Upfront Of Technology

Television's Upfront season is around the corner. This panel will examine the evolving structure of TV's ad buying process and investigate how this annual rite of media buying may play out this year. How are the latest ratings and measurement capabilities changing the currency for television media? Has network consolidation given the sell-side outsized leverage? How has adoption of OTT viewing changed the balance of power? And, what role do "addressable" and "programmatic" have in 2017?

Maureen Bosetti, Chief Investment Officer, Initiative
Peter Naylor, SVP, Advertising Sales, Hulu
Marianne Gambelli, Chief Investment Officer, Horizon Media
Donna Speciale, President, Turner Ad Sales
Moderator: Kelly Liyakasa, Senior Editor, AdExchanger

2:40 PM

Consulting Comprehensively

The role of the consultant is expanding beyond strategy and adding the execution normally reserved for agencies. Accenture Interactive is at the forefront of offering comprehensive marketing solutions today and AI's Glen Hartman, Managing Director, North America will discuss this new dynamic with Gartner Research Director Martin Kihn.

Glen Hartman, Managing Director, North America, Accenture Interactive
Interviewed by: Martin Kihn, Research Director, Gartner

3:00 PM

Networking Break

Hosted by ownerIQ

3:25 PM

Reimagining The Technology Foundation For Marketing

To power complex customer journeys and meet sophisticated consumers’ expectations, marketers need tech that drives business value, not commoditized collections of functionality. This presentation will discuss the factors that drive the marketing technology ecosystem, the future trajectory of enterprise marketing technology development, and how marketers can leverage marketing technology as a strategic weapon.

Joe Stanhope, VP & Principal Analyst, Forrester

3:45 PM

Talking Advertising

Among the exciting developments in 2017 in the marketing and ad tech world, Salesforce acquired data management platform Krux. What will the year ahead hold for the CRM giant?

Chris O'Hara, Head of Marketing, Krux, Salesforce
Interviewed by: Ryan Joe, Managing Editor, AdExchanger

4:05 PM

Filling The Cart

Online shopping giant - and so much more - Amazon will be looking to expand its advertising and marketing efforts in 2017. Amazon's Seth Dallaire returns to AdExchanger's stage to discuss the important milestones ahead for his company.

Seth Dallaire, VP Global Advertising Sales, Amazon Media Group, Amazon
Interviewed by: Kelly Liyakasa, Senior Editor, AdExchanger

4:25 PM

What Does Ali Think?

Multitalented performer Ali Wentworth will entertain the audience with her thoughts on the year ahead. She's an author, actor, comedian and stars in a new TV series she created, Nightcap.

Ali Wentworth, Author, Actor and Comedian

4:50 PM

Welcome Party

Hosted by Extreme Reach


Food and drink will be served throughout both days.


8:00 AM


Hosted by Adform

9:00 AM


John Ebbert, Publisher & CEO, AdExchanger

9:05 AM

The New Face Of Bipartisanship

As on air CNN contributors, John Avlon is a staunch Independent and Margaret Hoover is a proud Republican. Off air, they are a happily married couple. Through fun and humorous banter, the couple breathes new life into -old -timeless debates. By identifying the common ground that exists on any given issue, Avlon and Hoover share and demonstrate how to fight for the national interest rather than special interests.

John Avlon, Editor in Chief, The Daily Beast
Margaret Hoover, Author, Political Contributor

9:30 AM

Measuring More

Facebook's at-scale measurement capabilities are in many ways, second-to-none. Given past results, 2017 would appear to be another banner year for the social giant. Marketing Science VP Brad Smallwood takes a look ahead with AdExchanger's Zach Rodgers.

Brad Smallwood, VP of Marketing Science, Facebook
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger

9:50 AM

Marketing At The Speed Of Now

Mark Zagorski, EVP of Nielsen Marketing Cloud, will discuss how CMOs and their agencies can deliver significantly better customer experiences and marketing results through closed-loop workflows that align teams around the same audience data, media plans, analytics and KPIs.  Continuous marketing optimization is no longer a future possibility, but a very real option for marketers who want to make the biggest impact on sales while effectively managing costs.

Mark Zagorski, EVP, Nielsen Marketing Cloud

10:10 AM

Managing The Data

Managing data has become mission-critical for many advertisers, but adoption of DMPs and the use of customer data "onboarding" is still a work in progress. Many have taken an understandably conservative approach due to the sensitive nature of customer data, and some technology hurdles remain. In this panel, we'll talk about the integration of DMPs with CRM systems, the role of privacy compliance in decision making, and how DMPs could make the leap to traditionally offline channels like TV and OOH.

Darryl Gray, Vice President, Sales & Business Development, SAP Exchange Media
Anneka Gupta, Chief Product Officer, LiveRamp (Acxiom)
John Gallagher, VP Performance and Programmatic Marketing, IBM Corporation
Seth Demsey, Chief Technology Officer, AOL Platforms
Ali Bohra, Director, Product Marketing, Adobe Audience Manager, Adobe Advertising Solutions
Moderator: Joanna O'Connell, CMO, MediaMath

10:45 AM

Networking Break

Hosted by ownerIQ

11:05 AM

Private Equity Path

With ongoing weakness in venture capital (VC) and the public markets, Private Equity (PE) has come through as a source of financial stability in marketing tech innovation. PE firms have recently made big buyouts in areas like CRM (Strongview and Marketo), workflow automation (Mediaocean), and ad serving tech (Sizmek), for example. This panel discussion will survey the factors driving the rise in "IPEOs," what happens to tech firms after they get bought, and where exactly PE firms might still be looking to buy.

Bill Wise, CEO, Mediaocean
Michael Fosnaugh, Partner, Vista Equity Partners
Hudson Smith, Partner, Thoma Bravo
Moderator: Tolman Geffs, Co-President, JEGI

11:35 AM

How Native Became the Viable Mobile Solution

Native Supply Side Platform Sharethrough has special insight into what it will take for the programmatic native market to reach its lofty expectations. Given this lens, President Patrick Keane will discuss the year ahead.

Patrick Keane, President, Sharethrough

11:50 AM

Windows On The Future

Fresh off its acquisition of LinkedIn in 2016, Microsoft's opportunity is expanding. As leader of the company’s global advertising business and sales organization, Rik van der Kooi will discuss his company's plans for the ad and marketing tech landscape.

Rik van der Kooi, CVP Advertising Sales, Microsoft
Interviewed by: John Ebbert, Publisher & CEO, AdExchanger

12:15 PM


Hosted by Fyber / Inneractive

1:15 PM

The Key Trends For Media And Marketing

As an industry strategist, and now industry analyst, Brian Wieser is on top of the latest trends with his research. He'll share insights on a few of the important trends he sees in the next 12 months.

Brian Wieser, Senior Analyst, Pivotal Research

1:35 PM

Bringing Digital Innovation to Plain Old TV

Michael Zimbalist offers ideas on how fragmentation can be turned into an opportunity for advertisers that are seeking performance and customer growth.

Michael Zimbalist, CMO, Simulmedia

1:50 PM

Real Time Year

Real-time advertising has been Criteo's focus since its inception and the company has thrived in spite of a very competitive marketplace. CEO Eric Eichmann reviews his company's plans for the next 12 months in a discussion with AdExchanger's James Hercher.

Eric Eichmann, CEO, Criteo
Interviewed by: James Hercher, Reporter, AdExchanger

2:10 PM

Holding All The Marketing (And Ad) Tech

As agency holding companies look to connect their clients to new ad and marketing technology – including trading desks – opportunities and challenges arise. Service-side executives charged with tech strategy explore what they see in the year ahead.

Arun Kumar, Global President, Cadreon (IPG)
Matt Sweeney, CEO Noth America, Xaxis (WPP)
Art Muldoon, CEO, Accordant Media (Denstu Aegis Network)
Moderator: Zach Rodgers, Executive Editor, AdExchanger

2:45 PM

Networking Break

Hosted by ownerIQ

3:05 PM

Media Moving Marketing

Understanding technology is crucial to every media owner. In this session moderated by GroupM's Rob Norman, senior leaders from The New York Times and CBS Television Network will survey the media landscape in 2017 with an overlay on how technology and marketing continues to evolve their opportunity.

Meredith Levien, EVP & Chief Revenue Officer, The New York Times Company
Dave Morris, Chief Revenue Officer, CBS Interactive
Interviewed by: Rob Norman, Global Chief Digital Officer, GroupM

3:30 PM

The Facts, Figures and Trends You Need to Know for 2017

In this information-packed, high-energy session, eMarketer co-founder and Chief Innovation Officer Geoff Ramsey will paint a vivid picture of where the marketing tech environment is headed in 2017, covering the latest trends in data management, programmatic media buying (across desktop, mobile, video, social and television), marketing attribution and native advertising. Armed with facts and figures, he will also highlight vital consumer trends, including shifts in media time spent (think mobile!), ad blocking, multitasking and other forms of ad avoidance that plague marketers and publishers alike.

Geoff Ramsey, Chairman and Chief Innovation Officer, eMarketer

4:00 PM

Happy Hour

Hosted by BidSwitch


Two days focused on what to expect in the next 12 months for marketing technology.

50 visionary speakers

Hear the leaders of the advertising and marketing technology ecosystem reveal new visions for 2017 and beyond.

28 inspiring sessions

Get unparalleled insight into the latest ideas, trends and technologies that are shaping the marketing and advertising world.

600 executive attendees

Connect with the biggest players in the industry from top brands, agencies, publishers, media companies & technology providers.

2 impactful days

Come away with the essential knowledge, inspiration and connections you need for the year ahead.


We asked our 2016 audience why it was important for them to come to Industry Preview, and this what they said:

“Knowledge is power.”


“To validate our thoughts on 2016 and ad tech direction.”


“For the content and the deep group of executives attending.”


“For the diverse topics in the digital advertising space.”


“To be inspired and learn the latest.”




 Industry Preview attracts more VP and C-level executives than any other AdExchanger conference.
Some of the brands already registered for Industry Preview 2017 include:

Colgate Palmolive
ConAgra Foods
P & G
The Home Depot
Time Warner


“Great speakers … that broader view of the industry and consumers was refreshing”

Riddhi Goradia, Director Display and Content Marketing,

“Awesome insights”

Gino Kuo, Manager Marketing Effectiveness and Digital Measurement, Macy’s

“Great companies, good discussions, top executives”

Joseph Lipari,  Director Advanced Media Services, Twitch







Grand Hyatt

Grand Hyatt New York

109 East 42nd Street at Grand Central Terminal
New York, New York, USA, 10017
Tel: +1 212 883 1234

Hotel Rate: Special $199 rate sold out. Please contact the hotel directly for reservations
Guests can call 1-888-421-1442 or visit site.

If you have any questions, please contact


Sold Out. Thank you.

 Industry Preview 2017 is now sold out. We hope to see you at next year’s event which will take place January 17-18, 2018.

INDUSTRY PREVIEW 2017, January 18-19


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April 4-5, 2017

October 25-26, 2017

Industry Preview 2018 will take place January 17-18, 2018.